Ninben Co., Ltd. press release (2024.10.28) Ninben Co., Ltd. Bonito specialty store Ninben and confectionery maker Ginbis collaboration project report Collaboration product release commemorative project “Thorough research on crispy bonito stock” Product monitor campaign and fan meeting to communicate charm Ninben Co., Ltd. (Chuo-ku, Tokyo, President and CEO Ihei Takatsu) and Gimbis Co., Ltd. (Chuo-ku, Tokyo, President and CEO Shuji Miyamoto) have launched a project to commemorate the launch of their
collaboration product, “A Thorough Research on Crispy Bonito Dashi.” Implemented. The collaboration project includes product monitoring and a fan meeting at Ninben’s headquarters. We communicated the appeal of the collaboration product “Karitto Katsuodashi” to fans across the country.
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understanding of the company but also our commitment to manufacturing. By collaborating with Ninben, which preserves the culture of bonito flakes and dashi, and Ginbis, which creates products loved all over the world with the slogan “Dreams in sweets!”, a new deliciousness that combines traditional food culture and sweets will be created. We conveyed the charm of “ to fans. ■Collaboration project overview We have prepared a two-pronged plan: a product monitor that you can easily participate in from anywhere in the country, and a real fan meeting. 1. Product monitor campaign (October 11th to November 4th, 2024) We are conducting a product monitoring campaign with a set of Ginbis’ Ingredients ni Arigato series, including the collaboration product “Karitto Bonito Dashi”. On Instagram, people were seen enjoying the collaboration products in posts with the hashtag “Karitto Bonito Dashi.”
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-24157b8bf95c3f440d092894154e50e3-592×252.jpg 2. Real fan meeting (October 18, 2024) A total of 20 Ninben Dashi Ambassadors, including Ginbisu and Ninben lovers, participated, and the two employees gave an introduction to the collaborative product development process and the product’s history up to its release, sampled Crispy Bonito Dashi, and had a chance to actually learn about product development. We held an event called “Let’s make original crispy ○○!” to give you a first-hand
experience.
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-451fa156eb15f71a4a2cdc6ad03fa1f6-3900×2600.jpg ■Collaboration fan meeting overview Event date & emsp;: October 18, 2024 (Friday) 12:30-13:30 Venue: Ninben Head Office Participants: 20 Ninben-dashi ambassadors and other employees of both companies 1. Company explanation, history and history of product development by both employees To the Ninben Dashi Ambassadors, a Ginbis employee introduced the company to Ginbis, and both employees who were actually involved in the collaborative product development told us about the development process and the thoughts behind the “Crispy Bonito Dashi.”
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-0fc35034e10c01d9e2ad1d406aed2212-629×208.jpg 2. Experience product development “Let’s make original crispy ○○!” The students were asked to think about combinations of flavors and occasions they would like to eat using the prepared snacks and seasonings.
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-ad167a160745a5e15cb4e6099663ab74-624×209.jpg They presented their original crispy ○○.
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-95f0e08a50c219ae2a83dceb0b31f24d-626×201.jpg 3. Ginbisu sweets stand prepared for souvenirs
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-5965c4cc15241fa500ccc0feff992b4a-644×213.jpg ■Voices from the Ninben Dashi Ambassador staff Ninben Co., Ltd. Corporate Planning Department PR Group Section Manager Takumi Nakamura
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-b4f5c1329cb798552ec52704de5a9684-1071×1038.jpg When I heard from sales that they were planning to release a collaboration product, I wanted to help spread the word about the appeal of the product through the Ninben Dashi Ambassador Project! I had a direct discussion with him. I myself am a fan of Ginbis products, and I thought that the combination of sweets and dashi was the angle that all the ambassadors had been waiting for. After hearing about the personalities of Mr. Mochizuki and other Ginbis employees and their thoughts on the company, I became even more of a fan. We received more applications than we expected for product monitors and fanmeetings, and I’m glad we did it after seeing the posts on SNS and the fun people at the fanmeet. From now on, it will continue to be delicious and only available as an ambassador! I want to carry out fun projects. ■Voices from the person in charge of crispy bonito stock product development Ginbis Co., Ltd. Marketing
Department Product Planning Department Mochizuki Rai Jurai
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-42f38895b05611208ae1a1ad6c39a48a-1006×931.jpg It was the first time for Ginbis to release dashi-flavored sweets, but with the help of Ninben, we were able to develop a very delicious sweet. I haven’t had many opportunities to actually meet consumers, so it was a lot of fun to be approached about this kind of project and to be able to work with them! Also, by experiencing product development together with everyone, I was able to imagine new flavors and learned a lot for myself. We gave Ginbis sweets as souvenirs, but there were still many products that were unknown to us, so we will continue to do our best to spread the word about our products to as many people as possible! I hope to continue working with Ninben to create new products and deliver them to many people. Ninben and Ginbis will continue to communicate the appeal of bonito flakes, dashi, and sweets to their fans, and will continue to engage in initiatives that will allow them to enjoy them. ■Ninben Dashi Ambassador Ninben’s activities work with customers who incorporate bonito flakes and dashi into their daily lives to expand the circle of people who can enjoy bonito flakes and dashi even more. Through the dried bonito flakes and dashi offered by Ninben, those who enjoy bonito flakes and dashi in their daily lives, share their daily “fun” and “likes”, and spread the appeal of bonito flakes and dashi as a partner of Ninben. It is a gathering of We are holding various events such as fan meetings to learn about bonito flakes, fan meetings to enjoy interacting with people who like bonito flakes and dashi, monitor events where you can try out new products quickly, and factory tours to learn about the manufacturing process of dried bonito flakes. ▼Ninben Dashi Ambassador Project activity details
https://www.ninben.co.jp/ambassador/ ▼We are introducing the situation on the day of the fan meeting in a note.
https://note.com/ninbendashi/n/n6358938614f8 ■About Ninben
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-4213e8cd48825015f209fed12517e2ac-1391×420.jpg Ninben was founded in 1699 (Genroku 12) and continues to pass on Japanese food culture by creating a variety of products using the traditional Japanese food bonito flakes and the basic Japanese cuisine “dashi” made with bonito flakes. In addition to product development and sales, we also operate the dashi community and dashi specialty store “Nihonbashi Dashiba,” the Japanese dining restaurant “Nihonbashi Dashiba Hanare” where you can enjoy authentic bonito flakes and dashi, and the dashi side dish specialty store “Ichiju Shunsai Nihonbashi Dashiba.” We are expanding the number of places where you can get familiar with bonito flakes and dashi through various stores such as “. ■About Ginbis
https://prcdn.freetls.fastly.net/release_image/19495/374/19495-374-5004fa6d1d8ee9c5b276d9370873b55e-951×192.jpg Ginbis is a confectionery manufacturer founded in 1930 that
manufactures and sells biscuits, cookies, crackers, chocolates, snacks, etc., as well as expanding its overseas business. Since our founding, we have consistently been particular about “baked sweets.” We pay particular attention to the shape of our products so that they are delicious and enjoyable to eat, and we have devised ways to make them easy for customers to pick up and enjoy with their eyes. With the slogan “Dreams in sweets!”, we create products that are loved all over the world every day. HP https://www.ginbis.co.jp/