LIVE BOARD Co., Ltd. Where are the “people who like theme parks”? Announcement of TOP 30 LIVE BOARD outdoo r vision rankings nationwide

[LIVE BOARD Co., Ltd.] Where are the “people who like theme parks”? Announcement of TOP 30 LIVE BOARD outdoor vision rankings nationwide ​
LIVE BOARD Co., Ltd. Press release: October 29, 2024 Where are the people who like theme parks? Announcement of TOP 30 LIVE BOARD outdoor vision rankings nationwide
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Tokyo・Mita Yasuda PK LIVE BOARD Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Jun Sakurai; hereinafter, LIVE BOARD) is a company that uses NTT Docomo’s “docomo Sense(TM)*1 (formerly known as customer understanding engine)” and “docomo data square( R)*2” etc., we are conducting analysis on LIVE BOARD outdoor vision. During the Halloween and Christmas seasons, the city becomes lively and colorful with decorations and illuminations. Theme parks also hold limited-time events, and it is a season that attracts many visitors. Therefore, this time we will introducefrom about 110 outdoor visions nationwide that are covered by the LIVE BOARD network. “People who like theme parks” We have ranked the visions with the most. *1 Former name: Customer Understanding Engine. docomo Sense is the technology that makes up NTT Group’s AI “corevo(R)”. In addition, “corevo(R)” is a registered trademark of Nippon Telegraph and Telephone Corporation *2 “Docomo Data Square” is a registered trademark of NTT Docomo, Inc. LIVE BOARD WEB SITE ​ ◆Announcing the TOP 30 Vision Rankings with the most people who like theme parks From about 110 outdoor visions across the country “People who like theme parks” As a result of analyzing the visions with the most number of cases, 1st place was Mita_Yasuda PK, 2nd place was Okubo_1st Textbook 2nd Building, and 3rd place was Akihabara_Radikan Vision. Many visions located in downtown areas were ranked in the TOP30. Also, many places along the Sobu Line, such as Okubo, Akihabara, Kinshicho, and Kichijoji, also made it into the ranking. The results show that many people use the Sobu Line, which has many commuter towns and is highly convenient for transportation.
https://prcdn.freetls.fastly.net/release_image/70058/63/70058-63-538a0a94535d6387976d497a1f61a862-1280×720.jpg Target area: Nationwide Target audience: Those who answered that “leisure facilities/theme parks” are their hobby in the questionnaire survey Condition: Survey response Target vision: LIVE BOARD outdoor vision in approximately 110 locations nationwide (Survey by docomo data square(R)) Data period: October 2024 *Provided by NTT Docomo, Inc. Reference press release: ・Distributed on September 25, 2024 Where is the vision for “seniors” to gather? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide
https://liveboard.co.jp/information/202409002519.html ・Distributed on August 15, 2024 Where are the “people who go to sports gyms/yoga studios”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202408002491.html – Delivered on July 11, 2024 Where are the “people who like ice cream”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202407002472.html ・Distributed on June 18, 2024 Where are the “people who like cafes”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide
https://liveboard.co.jp/information/202406002457.html ・Distributed on May 28, 2024 Where are the “people who like flowers”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide
https://liveboard.co.jp/information/202405002435.html ・Distributed on April 16, 2024 Where are the “families with preschool children”? Release of TOP30 LIVE BOARD outdoor vision ranking nationwide https://liveboard.co.jp/information/202404002409.html ・Distributed on February 15, 2024 Where are the “people with high supermarket usage rates”? Announcing the Kanto LIVE BOARD outdoor vision ranking TOP30 https://liveboard.co.jp/information/202402002356.html ・Distributed on January 25, 2024 Where are the “people who use convenience stores with a high rate”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202401002340.html ・Distributed on December 19, 2023 Where are the “brand lovers”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202312002314.html ・Distributed on November 16, 2023 Where are the “people with a high taxi usage rate”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202311002298.html ・Distributed on October 18, 2023 Where is the vision for “Generation Z” to gather? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202310002264.html ・Distributed on September 20, 2023 Where is the vision for “business people” to gather? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202309002246.html ・Distributed on July 6, 2023 Where is the vision for “home appliance lovers” to gather? Save energy by switching home appliances this summer! https://liveboard.co.jp/information/202307002101.html ・Released on April 13, 2023 Take off the mask! Get in touch with nature to breathe fresh air. Where is your vision for “outdoor lovers” to gather? https://liveboard.co.jp/information/202304001991.html – Delivered on March 14, 2023 Get ready for changes in your physical condition due to the spring season! Where is the vision for people with a high “drugstore visit rate” to gather?
https://liveboard.co.jp/information/202303001913.html ・Delivered on February 21, 2023 Cherry blossom viewing season is here! Where are the “drinkers”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202302001884.html ・Distributed on October 27, 2022 Where are the “people who have a high visit rate to department stores”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide
https://liveboard.co.jp/information/202210001733.html ・Distributed on September 13, 2022 Where are the “fashion and cosmetics lovers”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide https://liveboard.co.jp/information/202209001676.html ・Distributed on August 25, 2022 Where are the “game lovers”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide
https://liveboard.co.jp/information/202208001538.html ・Distributed on July 21, 2022 Where are the “soccer lovers”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide
https://liveboard.co.jp/information/202207001497.html ・Released on June 28, 2022 Where are the “travel enthusiasts”? Announcing the TOP 30 LIVE BOARD outdoor vision rankings nationwide
https://liveboard.co.jp/information/202206001478.html ・Distributed on May 26, 2022: Started providing “Vision Ranking List” using “Customer Understanding Engine” data that analyzes visitors to LIVE BOARD Outdoor Vision https://liveboard.co.jp/information/202205001464.html ・Distributed on August 4, 2020 – Launched “docomo data square”, the first in Japan, which makes it possible to measure the effects of TV commercials, web advertisements, and digital OOH from contact to purchase on an ID basis
https://liveboard.co.jp/information/202008000024.html ◆White paper LIVE BOARD’s advertising distribution planning and its effects, which introduced “zero-order analysis” to reach the target without waste URL: https://liveboard.co.jp/case/202304001994.html ◆LIVE BOARD screens nationwide Currently, we operate over 64,500 distribution screens nationwide. In addition to our own screens, we are expanding our collaborations with other companies. URL:
https://liveboard.co.jp/screen ◆What is “docomo Sense(TM) (formerly known as customer understanding engine)” data/”docomo data square(R)”? “docomo Sense(TM)” (formerly known as Customer Understanding Engine) and “docomo data square(R)”. This makes it possible to understand the characteristics of approximately 110 visions nationwide. LIVE BOARD realizes OOH* impression (VAC) sales. When planning ad distribution, analyze the features of each vision from attribute data such as when, who, and where. Through a vision that assumes you have the desired target, you can deliver your advertisement to the people you want to reach. * Abbreviation for Out of Home. A general term for advertising media that people come into contact with in places other than the home, such as transportation advertisements, outdoor advertisements, and advertisements in commercial facilities. Contact us:
https://liveboard.co.jp/contact/
https://prcdn.freetls.fastly.net/release_image/70058/63/70058-63-6fbd9af92250771f17a2bd7f6eb76860-1182×646.jpg ◆What is Vision Ranking List? The visit history of visitors to approximately 110 outdoor vision facilities nationwide covered by the LIVE BOARD network was analyzed using “docomo Sense(TM)” (formerly known as Customer Understanding Engine) and “docomo data square(R)”. It is possible to provide a ranking of visions that have a high percentage of desired target visitors.
https://prcdn.freetls.fastly.net/release_image/70058/63/70058-63-39f7b7f5430458dd9260b6a745e3e399-1346×642.png ◆LIVE BOARD impression (VAC) definition LIVE BOARD uses impressions (VAC = Visibility Adjusted Contact / total number of ad viewers), which takes into account visibility rates based on visibility surveys, as recommended by the OOH Global Measurement Guidelines. Of the number of people within the visible area of ​​the media (OTS: Opportunity to See), the total number of people who may come into contact with an OOH advertisement (OTC: Opportunity to Contact / Direction of movement and presence of obstacles within the visible area) ) is defined. By adding the visibility rate depending on the medium to this number, we estimate the total number of people who will actually see the ad (VAC). ◆LIVE BOARD Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/70058/63/70058-63-7829fffc4cf4c44c2866155251986e54-1530×645.png Realize data-driven targeting and effectiveness verification Digital OOH Ad Network Operator Realized distribution based on impressions (VAC)* for the first time in Japan in the OOH area. Even in situations where changes in the flow of people are likely to occur, such as the coronavirus pandemic, we will develop an ad distribution and billing system that is as close to reality as possible based on the number of people who are assumed to see that ad at that time and place. . In addition, by combining big data from one of Japan’s largest carriers with a proprietary network that bundles a variety of digital OOH across Japan, including outdoors, indoors, on trains, and inside stations, we will be able to improve conventional OOH, such as targeting by gender and age group. We have made it possible to perform distribution based on “humans”, which was difficult to do with other services. Company name: LIVE BOARD Co., Ltd. Representative: Jun Sakurai, Representative Director and President Address: 7th floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo Business start date/foundation date: February 1, 2019 Business details: Operation of digital OOH advertising distribution platform,
development of digital OOH advertising media, sales of digital OOH advertising space Homepage: https://www.liveboard.co.jp