Ii Oshi Day (November 4th), survey on “Oshikatsu” and “Goods” / 2 out of 3 teenagers who “have an Oshi”, more than half of women in their 10s to 30s / “Oshi ” Related “Pilgrimage to holy places” “Have done it” 42.8%
Taito Co., Ltd. Press release: October 29, 2024 Ii Oshi Day (November 4th), survey on “Oshikatsu” and “Goods” / 2 out of 3 teenagers who “have an Oshi”, more than half of women in their teens to 30s / “Oshi” related “Pilgrimage to holy places” “I have done it” 42.8% 2024 “Oshikatsu” episodes “Petit buzz on TikTok”, “I named my pet after my Oshi”, “I found my Oshi’s dropped goods on SNS”, etc. Taito Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, hereinafter referred to as Taito) has announced that it conducted a survey regarding “Oshikatsu” and “Goods” in conjunction with “Ii Oshi Day” on November 4th. Masu. This survey covers the management of stores and services where you can enjoy crane games, such as “Taito Station” and “Taikre,” as well as the figures and stuffed animals in crane games, as well as the high-priced “Spiritual” and “Docyuto” stores. Furthermore, the survey was conducted by Taito, which develops various “Oshikatsu goods” such as “Taito Kuji”. ■Questionnaire overview Survey name: Questionnaire regarding “Oshikatsu” and “Goods” Survey period: October 17th to October 18th, 2024 Survey target: Men and women in their teens to 30s Number of respondents: 500 people (number of responses to this survey) *Number of respondents for screening questions: 2000 people Research method: Using a
questionnaire monitor from an external research company *Response rate (%) is rounded to the second decimal place and displayed to the first decimal place, so the total number may not necessarily be 100%. *When using the questionnaire, please clearly indicate the source: Taito Co., Ltd. ■Questionnaire results ■43.3% of men and women in their 10s to 30s say they have a “favorite.” Approximately 2 out of 3 teenagers (66.5%) said that the younger the age, the higher the results. Broken down by gender, the percentage was higher for men at 35.7% and 51.4% for women, with women in all age groups. Q.1 Do you have a “favorite” who collects goods related to a specific character or person? (singular)
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https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-124e7359c7ee61158595ecc8f5beafe2-945×546.png Q.Do you have a “favorite” who collects goods related to a specific character or person? (singular) By gender, 51.4% of women answered yes, more than half, while 35.7% of men said yes, about one in three men. Looking at each age group, women outnumbered men in terms of the percentage of people who said they were a “favorite”, and there were differences between men and women. (From now on, we asked the 500 people who answered that they had a “favorite” in Q.1) ■How to obtain “favorite” goods “Official shops/product sales” (72.0%), “Retail stores, EC/flea market sites” (40.2%), followed by “crane games (game centers)” (26.6%) came in third place. Q.2 Which one do you often use to get your favorite goods? (Any number)
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-508785d5a01416cd002865d2071cecf6-945×557.png Q.Which one do you often use to get your favorite goods? (Any number) The most frequently used method to obtain “favorite” goods is “official shops/product sales” (72.0%), followed by “retail stores, EC/flea market sites, etc.” (40.2%), which ranks third. The result was “crane game (game center)” (26.6%).
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-547fb08e880a88fbc7d380399c2cb08e-1034×481.png Q.Which one do you often use to get your favorite goods? (Any number) By gender, men ranked 3rd place for “crane games (game centers)” (29.4%), while women ranked 3rd for “capsule toys” (25.0%), indicating a difference in popularity. It was done. ■The most popular “Oshi” goods are “stuffed animals (elementary and middle school),” and 2nd place is “acrylic stands.” For men, items that are displayed or collected such as “figures” and “games/CDs” are popular, while for women, wearable items such as “key chains/straps” and “T-shirts, towels, and fashion items” are popular. . Q.3 Please tell us what you particularly like among the “Oshi” goods. (up to 5)
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-27f2105a633753ccdbf61429d9245290-1034×631.png Q. Please tell us what you particularly like among the “Oshi” goods. (Up to 5) When asked what they especially like among their favorite goods, the most popular response was “stuffed animals (small/medium)” (37.0%), followed by “acrylic stands” (26.4%) and third
“T-shirts/towels”.・Fashion” and “Keychains/Straps” (25.0%).
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-cfac8958fec92b417de5b162337ff305-1034×468.png Q. Please tell us what you particularly like among the “Oshi” goods. (Up to 5) Looking at the breakdown by gender, for men, the top items were things to display or collect, such as “figures” (1st place) and “games/CDs” (3rd place), while for women, “key chains/straps” (2nd place) were the most popular items. (4th place) and “T-shirts, towels, and fashion items” (4th place) were ranked high. The types of goods differ depending on the genre of “favorite” (idol, character, etc.), which may have an impact on the differences in the results between men and women. ■What percentage have taken “sewing pictures” or “pilgrimage to sacred places”? A real survey on “Oshikatsu”! Q.4 Have you ever had a sewing shoot or photo session using your favorite goods (stuffed animals, Axta, figures, etc.)? (singular) Q.5 Have you ever made a “pilgrimage to a sacred place” such as going to a place related to “Oshi”? (singular)
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-adcc92b90d0e482dabd658de01eab2b9-2104×778.png Q. Have you ever had a sewing or photo session using your favorite goods (stuffed animals, Axta, figures, etc.)? (singular), Q. Have you ever made a “pilgrimage” to a place related to “Oshi”? (singular) When we asked men and women in their teens to 30s who have a “favorite” if they had ever taken a photo shoot with the “favorite” goods, the majority answered “I have never done it” (43.4%). 37.2%, or about 1 in 3 people, said they had done so. Regarding the experience of “pilgrimage to sacred places” such as going to places related to “Oshi”, the percentage of those who “have done it” (42.8%) exceeds those who “have never done it” (36.6%); 20.6% of respondents said, “I would like to try (or plan to do) something” (20.6%), and it can be seen that there is a growing interest in “pilgrimage to holy places” as a popular “active” activity. ■Reasons for purchasing/collecting “Oshi” goods range from feelings such as “cute,” “like,” and “I want,” to the purpose of supporting “Oshi” and their activities, and the daily comfort and enjoyment of collecting goods. Various voices were raised. Q.6 What is your reason for purchasing/collecting your “favorite” goods? (Free description)
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-b2f151b2467e72d12d2255e84237dfc1-1310×753.png *Analysis by user local AI text mining
(https://textmining.userlocal.jp/) ＜ cute! like! want! ＞ ・I love my favorite goods so much that I want to collect them endlessly, and looking at them makes me feel very happy and fulfilled. (Female in her 30s) ・I like Chikawa, and they are so cute and come in so many variations that it’s fun to collect them. (Male in his 30s) ・I want to contribute to the sales of people whose goods are so cute that they end up buying them. (Female in her 20s) ・I liked it since I was a child, so half of it is because of it (male in his 20s) ＜ Support for “pushes” ＞ ・For the support of “pushes”. Or because the designs of apparel goods such as collaboration watches are attractive. (Male in his 30s) ・I hope that I will post it on SNS and share it with my fans, and that my fans will be happy when they see it. (Male in his 20s) ・I want to keep the content alive and promote it for a long time (female in her 30s) ・I think self-satisfaction is the most important thing, but for me, it’s an investment in my passion. I also do it for my own happiness. (Female in her 20s) ・You can support your favorite people, and there are many items that can be used on a daily basis. (Male in his 20s) ・Because the recommended activities will not disappear. Self-satisfied. Because looking at goods makes me feel happy. (Female in her 20s) ＜ Healing and enjoyment of everyday life ＞ ・By having goods nearby, you can always feel supported. (Female in her 20s) ・If I walk around town wearing the same or similar clothes as my favorite, I get excited (Male in his 20s) ・I feel self-satisfied because I feel connected to my push. (female teenager) ・Because I want to wear goods to work (female in her 20s) -Purchasing gives you a sense of satisfaction. Because I want to keep my “Oshi” at home. (Female in her 20s) ・Healing of the heart. Joy of life (female in her 30s) ＜ Others ＞ ・Even if you recommend it, you won’t be able to afford it unless the overall desired score, including design, practicality, and price, exceeds 90, so only “The face shape and touch are very good,” “I like the design a lot,” and “It’s highly practical.” It will be. (Female in her 30s) ・I want to see works in different formats, not just videos from games, TV, PC, etc. (Female in her 30s) ・It enhances the sense of unity, and having familiar goods makes it fun to imagine all sorts of things. (Male in his 30s) ・By spending money on something you like, you can also support the author (male teenager) ・Tribute to the gods living in the same era (female in her 30s) ■What was the most impressive “Oshikatsu” episode in 2024? ? There were various comments such as “It went viral on TikTok”, “I named my pet after my favorite”, “we broke up as soon as I collected the goods”, “my favorite’s goods I dropped were found on SNS”! Q.7 Please tell us about the most impressive episode related to “Oshikatsu” and “Oshi” goods this year 2024. (Free description) ・When I had a collaboration product, people who were also fans talked to me and I was happy to make new friends. (Male teenager) ・For the first time, I bought an official photo and Axta locally (female teenager) ・I went to a place where my favorite person is an ambassador.I want to go to places where my favorite person is, where I have been, and where I have been because they are sacred places. (Female in her 20s) ・I went to Sapporo in the winter for 4 days and 3 nights and made a pilgrimage to the sacred places of anime. (Male in his 20s) ・My family thought the goods I recommended were attractive, so I bought some for them as gifts (female in her 20s) ・When I dropped my favorite puppet in Shibuya, I was able to find it because the person who picked it up knew the name and spread the word on social media in hopes that it would reach its owner (female in her 20s) /td> – Give your pet a favorite name. (Female in her 20s) ・When I posted my goods on SNS, I received many comments from other players saying that I looked good, which encouraged me (Male in his 20s) ・When I displayed my favorite goods at a wedding and posted them on TikTok, it went viral (female in her 20s) ・When something sad happened to me, there was a live concert so I went and was relieved. It made me think that there are good things about being alive. (Female in her 30s) ・I cried for a week because I miraculously got something I really wanted at the regular price in good condition. I was so happy. (Female in her 30s) ・It was the year I started pushing my life in earnest, so I just had fun buying goods and going to concerts (Female in her 30s) ・When I went shopping with my relatives’ children, I bought them goods that they liked, and they were very happy, which made me happy too. (Female in her 30s) ・Because I was a student taking entrance exams, I couldn’t go to the site at all. A local idol whom I have never been able to meet has decided to graduate from the entertainment industry at the end of this year. (female teenager) ・When I tried to take a photo at Tokyo Dome, it was raining heavily (female in her 20s) ・I was confident that I would get a recommendation from random items, but I didn’t get any (female in her 20s) ・I like Chikawa and Cinnamon, but it’s a shame that they’re so popular that I can’t get them easily (Female in her 20s) ・There was a time when I ended up spending more money than I expected and even my living expenses such as rent were in jeopardy, so I regretted it. (Male in his 20s) ・I can no longer afford to buy goods due to high prices. (Female in her 30s) ・ Being thrown away by mistake (female in her 30s) ・The group was disbanded as soon as they collected the goods (female in her 30s) ・Since the Vtuber I was promoting has retired and his creations and accounts have disappeared, I regret that I should have bought something that would remain tangible. (Male in his 30s) ・I feel lonely because my push has been temporarily suspended, and I think I have to push when I can. (Male, 30s) ・When someone I don’t know is wearing the same recommended T-shirt (female in her 20s) ・My younger sister started to encourage the members of the group she was in charge of. (female teenager) ・When the workmanship was good and I felt like the real thing was there (male in his 20s) ・Although there is no official description of her gender, there is some suspicion that her gender is male. (Female in her 20s) ■ Get your favorite goods at Taito! Various lineups ♪ “Taito Station” With more than 160 game centers nationwide, we have a wide range of stores tailored to customer needs, including not only traditional stores with a variety of game machines, but also stores specializing in crane games and print sticker machines. I am. ・“Taito Station” store search: https://www.taito.co.jp/store ・”Taito Station” arrival prize information: https://www.taito.co.jp/prize?p=0
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-c2900e038f06f3fb86f06c724d727002-230×259.jpg Taito’s online crane “Taikre” Service started in February 2018. It is an online crane game service with over 4 million registered users. You can remotely control real crane game machines from your home 24 hours a day using your PC, smartphone, or tablet to win prizes, and the prizes you win will be delivered to you by courier. It is
characterized by an overwhelming selection of prizes that can only be found at Taicle, and every month we also offer limited edition prizes that can only be obtained at Taicle. In addition, we have implemented an “assist service” where our staff will assist you if you are unable to win a prize even after playing the game a certain number of times, which has been well received. We offer a play experience that combines the convenience of being able to play anywhere and at any time, a diverse lineup of prizes unique to TICRE, and services similar to those found at an amusement facility. You can enjoy it in the web browser version, App Store version, Google play version, and Yahoo! game version. ・Taikure (web browser version):
https://www.taito-olcg.com/web/top/
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-96390ade7ab08fbd77792d4ae141bcbf-230×230.jpg Playable gacha store “Gachaste” “Gachaste” is a capsule toy specialty store attached to Taito. The theme is “Gacha Island” and we aim to be a store where you can have fun exploring the store’s rich variety and finding your favorite gacha. ・Gachaste website:
https://www.taito.co.jp/gachaste
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-f67cefad9e1642d1827bb08f05786a0d-3864×1231.jpg High quality figure brand “spiritale” A coined word that combines the Italian word “Spirito” and the English word “Tale,” it’s like a spirit, as if you’ve captured the “shining moment” of your favorite character. This brand was founded in August 2020 with the desire to provide the most beautiful stories with beautiful and adorable figures. ・“spiritale” website: https://spiritale.jp/shop/c/cspiri/
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-475abac0fd957a0b207b83a6604be450-400×400.jpg DRESSTA A coined word of “dress up,” which means to be attractive or dressed up, and “stage,” which refers to a stage. This is a new figure brand that combines the detailed modeling of the figure itself with a pedestal (stage) to dress up the characters in a more attractive manner. ・“DRESSTA” website: https://spiritale.jp/shop/c/cdrst/ Image
URL: https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-730f44a39628880da6919aefe1c06af3-800×280.jpg Super-large plush toy brand “Docute” “Dokyuto” is a super-large stuffed animal brand with the theme of super size and cuteness. In addition to the overwhelming presence of the approximately 100cm size, please enjoy the cute deformed design. You can feel like your favorite character is right next to you. ・“Docute” website:
https://spiritale.jp/shop/c/cdoqute/
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-2849d1334967efa532fc68d09867f6e4-3900×1422.jpg New oversized stuffed toy brand “Dokyuuto Petit” “Docute Petit” is a brand of extra-large stuffed animals that are super cute, but are sized to be easy to pick up. In addition to the special presence of approximately 60cm size, please enjoy the cute deformed design. You can feel like your favorite character is right next to you.
・“Dokyuto/Dokyuto Petit” common website:
https://spiritale.jp/shop/c/cdoqute/
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-525413774fcb855e88e50b414765c316-1004×388.jpg “Taito Kuji” A no-miss lottery brought to you by Taito. It is sold at convenience stores, hobby shops, bookstores, and some amusement facilities nationwide. Limited items unique to “Taito Kuji” that “you can’t help but want” will provide “the best entertainment in your daily life.” ・“Taito Kuji” website:
https://www.taito.co.jp/taitokuji
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-0019a2291e141d92b936b5bda12557c4-692×516.png “Taito Kuji Online” “Taito Kuji Online” is Taito’s online service where you can draw “Taito Kuji”, a “no-win” lottery that can be drawn at convenience stores and hobby shops across the country, online at any time and have the products delivered to your home*. is. We are collaborating with Taikure, which has over 4 million registered users, and those who have registered their user IDs with Taikure can use Taito Kuji Online smoothly without having to register. In addition, since we are linked with Taikre’s delivery system, we also offer the benefit of virtually free shipping if you request delivery of the items you drew from Taito Kuji Online and the prizes you won from Taikre at the same time. By working together, both services will provide a smoother and more fulfilling online experience. We will continue to release attractive limited-edition lottery tickets that can only be drawn through Taito Kuji Online. *Delivery is only possible within Japan. ・“Taito Kuji Online” website:
https://www-onkuji.taito-olcg.com/
https://prcdn.freetls.fastly.net/release_image/41970/437/41970-437-10ecc7fa1fcc5eb3fcf6256995ea6b43-686×370.jpg [Related URL] ・Taito official website: https://www.taito.co.jp/ [Right notation] (C) TAITO CORPORATION [Trademark] *TAITO, the TAITO logo, TAITO Station, Tai Kuji, spiritale, the “Docyuto” logo, TAITO Online Crane, and TAITO are trademarks or registered trademarks of TAITO Co., Ltd. in Japan and other countries. * “Gacha” is a registered trademark of Takara Tomy Arts. Click here for last year’s (2023) results! Survey results on 2023 “Oshikatsu Goods” / Percentage of “Oshi” 70.6% for teens and 51.5% for 20s / Popular “Oshikatsu Goods” 1st place “Stuffed toys (elementary and middle school)” 2nd place “Acrylic” Stand”…
