[Tokyu Resorts & Stay Co., Ltd.] [Special item delivery] New rice season has arrived! Introducing the best selection of new rice for autumn 2024
Tokyu Resorts & Stay Co., Ltd. Press release: October 29, 2024 [Special item] The season for new rice has arrived! Introducing the best selection of new rice for autumn 2024 Tokyu Resorts & Stay Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Toshiyasu Awatsuji, hereinafter referred to as the “Company”) operates an e-commerce service where you can order “delicious food at the best time” carefully selected by over 100 operating facilities nationwide. We are pleased to announce that we have started selling selected new rice produced in 2024 in our “Ippin Otoriyose” business. “Otoriyose new rice special”:
https://www.ippinotoriyose.jp/shopbrand/ct84
https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-c81bc26777adf40f5b0c3890998c2c08-434×284.jpg ■ Delicious new rice from Kanto and Nagano is now available In the fall of 2024, we will continue to receive news of new rice from all over the country, and at “Ippin Otoriyose,” you can order delicious food from all over the country at the best time of year. We have started selling this year’s delicious and richly flavored new rice from Nagano Prefecture, where rice is grown in a natural environment. “Every day” (Otawara City, Tochigi Prefecture, Reduced Pesticide Rice Yudai 21) “Hibi” is a rice variety called “Yudai 21*” developed by Utsunomiya University, which is grown in the magnificent land of Otawara City, Tochigi Prefecture, and mineral-rich underground water flowing from the Nasu Mountain Range. At Akutsu Farm, where farmers have been running for generations, the rice is grown using reduced pesticide cultivation methods that reduce the use of pesticides by 80%, and while incorporating new techniques and knowledge, we produce rice that you can truly feed to your loved ones, and a safe rice that provides a strong body. It is made with the desire to deliver healthy rice. The features of “Hibi” are the size and beauty of the grains, the stickiness and elasticity, and the depth of the sweetness that spreads the more you chew. Its unique soft texture persists even when it cools down, so you can enjoy it not only freshly cooked, but also in lunch boxes.
https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-7db050edd45baeaddccb25472c7cfceb-1570×1170.jpg “Every day” (Otawara City, Tochigi Prefecture, Reduced Pesticide Rice Yudai 21) *Yudai 21: A variety developed by Utsunomiya University. Since it was registered as a variety in 2010, it has been cultivated by various producers all over Japan and has received high praise, including winning top prizes at competitions. Nutritious Koshihikari rice from Nikko City “Nikko Brand” certified “Specially Cultivated Agricultural Products of Tochigi” (Nikko City, Tochigi Prefecture, pesticide-free and chemical-free) “Jiyōmai” from Nikko City, Tochigi Prefecture is Koshihikari grown using a pure plant-type natural farming method that uses only rice bran as fertilizer and does not use any pesticides or chemical fertilizers. Natural farming is a cultivation method that takes health and the natural environment into consideration, and allows us to grow delicious rice by making the most of the power of the nutrient-rich soil, which is made possible by the clear waters of the Kinugawa and Otani Rivers that flow through Nikko City.
https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-233967f0354c389488d518f9d28b8e07-800×600.jpg Nutritious Koshihikari rice from Nikko City “Nikko Brand” certified “Specially Cultivated Agricultural Products of Tochigi” (Nikko City, Tochigi Prefecture, pesticide-free and chemical-free) “Hojo rice” (Owada, Tsukuba City, Ibaraki Prefecture) “Hojo rice” is a specially cultivated rice produced at the foot of Mt. Tsukuba in Tsukuba City, Ibaraki Prefecture. The rice paddies that spread across the foothills of Mt. Tsukuba are known as one of the highest quality rice producing areas in the Kanto region, and “Hojo rice” is a “regional rice” in Ibaraki prefecture that can only be given to rice produced in four limited areas. Branded rice, it was even presented to the imperial family in the early Showa period. The current main variety is Koshihikari. It is characterized by its fluffy texture and elasticity, as well as its strong stickiness and firm chew. The more you chew, the deeper the sweetness spreads in your mouth, and it’s delicious even when it’s cold.
https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-1c46743e5d8afcde5b40465b12bc4f74-800×600.png “Hojo Rice” (Owada, Tsukuba City, Ibaraki Prefecture) “Tago rice – rice presented to the imperial family” (Tako-cho, Katori City, Chiba Prefecture) “Takomai” is one of Chiba Prefecture’s top three brands and is known for its delicious rice even when it’s cold.It has been praised for its delicious taste since the Edo period, and is a popular rice for sushi. Tako Town’s soil is clayey and rich in minerals, as it was once under the sea, making it suitable for growing rice. This rich soil and water from the Kuriyama River allow us to grow rice that is so delicious that it is said to require no side dishes. This is a rare rice that is not available outside of the local area, and you can enjoy its rich sweetness and aroma when you stuff your mouth with freshly cooked rice.
https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-8a1449b7da9deea65ed58b59eb440e2e-640×420.jpg “Tago rice – rice presented to the imperial family” (Tako-cho, Katori City, Chiba Prefecture) “Milky Queen, rice from Tateshina grown by Tateshina Garden Komatsu” (Chino City, Nagano Prefecture) This rice is made using the natural features and water of Tateshina Plateau, Shinshu, located at an altitude of 1,000m above sea level, overlooking Mt. Yatsugatake in Nagano Prefecture, and is made with great care, starting from the soil preparation, with the aim of improving flavor and providing safe agricultural products. Milky Queen is delicious and grown by farmers who take rice cultivation seriously and listen to the voice of the crops. It has a chewy texture, strong stickiness, and does not harden even when cooled, making it ideal for everyday lunches.
https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-0f07f7afe5c47a50a356979526ce2ff8-800×600.png “Milky Queen, rice from Tateshina grown by Tateshina Garden Komatsu” (Chino City, Nagano Prefecture) ■About “Special item Otoriyose” This is an ordering site operated by Tokyu Resorts & Stay Co., Ltd., which operates over 100 facilities nationwide. We offer delicious food at the best time of the year, including rare and rare products that are unique to the resort, truly delicious fruits and vegetables, and meat and fish provided at our facilities, as well as traditional crafts and specialties that brighten up your life. You can easily order everyday items from the comfort of your home. Staff at resort hotels, golf courses, ski resorts, etc. carefully nurture the bonds born from long-term relationships of trust with the local community while delivering attractive products and happiness from all over Japan. Site name: “Special item Otoriyose” Official website:
https://www.ippinotoriyose.jp/ Products handled: Rice, meat, eggs, fish (including processed products), vegetables, fruits, flowers, sweets, drinks, seasonings, jams, Honey, alcohol (sake, beer, wine), prepared foods, crafts, miscellaneous goods, cosmetics, Operating company: Tokyu Resorts & Stay Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-885c3aafc8ddd94a9a374f46f2c3b979-1164×270.jpg ■“Experiential sustainable resort” we provide At resort facilities, it is important to allow visiting guests and stakeholders to experience for themselves the importance of coexisting with the local community and nature that is unique to resorts, and to provide opportunities that will lead to improved environmental awareness in their daily lives. Tokyu Land, Tokyu Resorts & Stays, and Tokyu Resort have adopted the slogan, “Using the power of resorts to bring happiness to the region,” and are committed to “nurturing biodiversity,” “creating the future of the region,” and “creating the future of the region.” Based on the three themes of “Using the energy of the world”, we will create sustainable spaces, experiences, and activities that will be provided to customers visiting our facilities, where they can have fun and be kind to the earth and local communities. Click here for details: https://www.tokyu-rs.co.jp/news/2041/ Click here for a website that introduces the concept of an “experience-based
sustainable resort” and the environmental experiences offered at our resort facilities. ■Site name｜ENJOY! GREEN GUIDE ■URL:
https://www.tokyu-green-resort.com/ ■QR
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https://prcdn.freetls.fastly.net/release_image/55787/689/55787-689-00f006085453dd5d4f1e642a85379985-950×464.jpg ■Tokyu Resorts & Stay Co., Ltd. Overview A general management company that operates over 100 facilities nationwide. We provide operational support, including management contracts, management contracts, and consulting contracts, both in the private sector and government. Company name: Tokyu Resorts & Stay Co., Ltd. (
https://www.tokyu-rs.co.jp ) Representative: Representative Director and President Minoruyasu Awatsuji Head office location: Shibuya Dogenzaka Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo Established: March 13, 1979 Capital: 100 million yen Management brand: Tokyu Stay, Tokyu Harvest Club Management business: Accommodation business, golf business, ski business, resort/ Other businesses (villa management, restaurants, shops, hot spring facilities, recreation facilities, etc.)
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