[yutori, Inc.] Homeware brand “PAMM” developed by yutori holds its first POPUP at EMPTY in South Korea
yutori, Inc. Press release: October 29, 2024 Homeware brand “PAMM” developed by yutori holds POPUP for the first time at EMPTY in South Korea Second country to hold overseas POPUP after Taiwan
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(Headquarters: Setagaya-ku, Tokyo / President: Takanobu Kataishi / TSE Growth Market: Securities code 5892), will be available from November 15, 2024 (Friday) to November 2024. Until the 24th (Sunday), we will be holding our first POPUP STORE at the select shop “EMPTY” in Seongsu-dong, South Korea. PAMM is an original textile brand that develops home wear and underwear that are close to the skin. Based on the concept of “Wear my thought,” we aim to be a brand that allows the wearer to think about themselves and then pick up our products. The POPUP STORE to be held this time will sell the 24AW collection with the theme of “Nightmare”, and will have pajamas made of PAMM’s signature organic cotton material, popular knitwear, and other fall/winter items. Please take a look at this opportunity. ■Event information Date and time: Friday, November 15th – Sunday, November 24th Venue: EMPTY Address: 97 Seongsu 2-ro, Seongdong-gu, Seoul Business hours: Irregular holidays Sun-Thu 11:00-20:00 Fri-Sat 11:00-21:00 ■ spoken words project A fashion brand headed by designer Masahiro Tobita. While studying at Tama Art University’s Department of Dyeing and Design, he began engaging in various expressive activities under the name “spoken words project.” Upon graduation, the brand was reorganized and first participated in the Tokyo Collection in 1998. They have a reputation for making clothes that are dyed and printed by hand. Currently, he is working beyond the realm of fashion, working on live costumes for artists, stage art, and textile design. Official site: https://spokenwordsproject.com/ ■ PAMM
https://prcdn.freetls.fastly.net/release_image/34263/88/34263-88-583e16e014093d6f8a77ed53de2869b4-851×315.png A homeware brand directed by the fashion brand “spoken words project.” The store focuses on sustainable items such as organic cotton and recycled materials. We aim to be a brand that makes the person who wears it think about themselves and then picks it up. Official store: https://pammpamm.store/ Instagram :
https://www.instagram.com/pammofficial/ ■ Yutori Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/34263/88/34263-88-f0d64191349fd4e79490ad2bd95ff0bf-2010×730.png Founded in April 2018. With the aim of creating the first opportunity for timid geniuses, we formed the secondhand clothing community “Secondhand Girls.” Later, he launched an apparel D2C brand and announced in July 2020 that he would be joining the ZOZO Group. She runs multiple fashion brands such as “genzai”, “9090”,
“centimeter”, and “My Sugar Babe”, and has over 2 million followers on Instagram (as of September 2024). In April 2022, the brand “F-LAGSTUF-F” and in August, A.Z.R Co., Ltd. will join the Yutori Group. In addition to developing our own e-commerce site “YZ STORE,” we are currently operating 19 physical stores nationwide (as of December 2023). With the slogan “TURN STRANGER TO STRONGER”, we aim to grow into Asia’s largest street company. Listed on the Tokyo Stock Exchange Growth Market in December 2023, breaking the record for the shortest and youngest IPO (IPO) in the history of an apparel company. yutori web： https://yutori.tokyo/ [Contact information regarding this matter] yutori PR E-mail: pr@yutori.tokyo