“K-IDOL Sandwich” at Dongcheon Shop captivates Japanese K-POP fans with its taste at the 2024 Tokyo Hallyu Expo (KBEE 2024)

‘K-IDOL Sandwich’ from Dongcheon Shop captivates Japanese K-POP fans with its taste at the 2024 Tokyo Hallyu Expo (KBEE 2024) ​
JBridge Press release: October 30, 2024 “K-IDOL Sandwich” at Dongcheon Shop captivates Japanese K-POP fans with its taste at the 2024 Tokyo Hallyu Expo (KBEE 2024)
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People lining up to buy K-IDOL sandwiches from Dongcheon store at the Hallyu Expo The brand “Dongcheon Shop” operated by Korean F&B company All To Delicious Co., Ltd. will be participating in the “2024 Tokyo Hallyu Expo” held from October 11th to 13th at the Grand Nikko Tokyo Daiba Hotel and Saitama Super Arena. ” and announced that the event ended on a high note. The Korean Brand & Entertainment Expo (KBEE-Korea Brand & Entertainment Expo) is an international event that combines industry and culture, sponsored by the Ministry of Trade, Industry and Energy of South Korea and supervised by the Korea Trade and Investment Promotion Corporation (KOTRA). It was held in Tokyo. More than 150 Korean small and medium-sized enterprises and 350 Japanese and overseas companies participated, and 14 popular Korean K-pop stars such as NCT127, ZEROBASEONE, and ITZY appeared at the “SBS Inkigayo LIVE IN TOKYO” event. did. The event was a great success, with over 40,000 people visiting from the local area.
https://prcdn.freetls.fastly.net/release_image/151884/1/151884-1-35fd1352ca3898bb3b4b5aa9361654dc-2160×2700.jpg “K-IDOL Sandwich” at “Dongcheon Shop” At this expo “Dongchon Shop” of “K-IDOL Sandwich” attracted a lot of interest from K-Pop fans and quickly sold out at 4:30 pm on the 13th, proving popular. “Dongcheon Shop” is located inside South Korea’s SBS Broadcasting Station, and is a shop that can only be used by broadcasters, K-POP stars, and other performers. In particular, the K-IDOL sandwich, which is the signature menu item, is frequently purchased by K-Pop idols and celebrities and shared on social media, making it a hot topic both in Korea and abroad. For K-pop idols, the sandwiches at Dongcheon Shop have a special meaning. After making their debut as K-Pop idols after going through a tough trainee period, they can buy sandwiches at the “Dongcheon Shop” during the filming of “Inkigayo”, which is also considered a symbol of their debut. Therefore, this sandwich is also known as “K-POP idol sandwich” or “idol sandwich”. The K-IDOL sandwich at Donchon Shop has a unique style that combines jam and salad, and its new flavor, which is different from traditional Japanese sandwiches, attracted attention. Although this sandwich is one of the traditional Korean styles, it was introduced to foreigners as a trendy and unique combination of ingredients, giving off a unique charm similar to K-pop. At the expo venue, it received high praise from Japanese customers who said, “It attracts Japanese K-POP fans not only visually and audibly, but also with taste.” Through this expo, “Dongchon Shop” and “K-IDOL Sandwich” received attention from media such as Fuji TV, and received business partnership proposals from various companies such as Japanese department stores, media, journals, and fashion events. .
https://prcdn.freetls.fastly.net/release_image/151884/1/151884-1-4e288b47b7d3563c467283e39e6bd99e-1000×908.png Jeong Han-seok, CEO of All To Delicious Co., Ltd., the headquarters of the Dongcheon Shop brand, said, “Dongcheon Shop began as a brand that supports the dreams and passions of idols. We plan to grow into a brand that supports the dreams and passions of customers around the world and provides healing through delicious and diverse
food.Currently, we are actively preparing to expand into various global markets, including Japan. ” he said. Inquiries regarding products and business J-Bridge (Japan Contact) Person in charge :Representative Director John Chi-hyun TEL :050-7110-9634 Email : info@jbridgecorp.com