[House Foods Group Headquarters Co., Ltd.] Among the Umakacchan limited-time variety products over the past 10 years, No. 1 in terms of shipments in the month of release! “Umakacchan” Re-released in limited quantities and for a limited time! House Foods Group Headquarters Co., Ltd. Press release: October 30, 2024 Among Umakacchan’s limited-time variety shows over the past 10 years, it has the highest number of shipments in the month of release! “Umakacchan” Re-released in limited quantities and for a limited time! The flavor that gained popularity through the Kyushu Soul Food collaboration returns as soon as possible in its 45th anniversary year House Foods Co., Ltd. will relaunch “Umakacchan” (mentai-flavored tonkotsu made with Fukusaya’s special mentaiko marinated liquid) in Kyushu, Okinawa and Yamaguchi prefectures in limited quantities and for a limited time from November 4, 2024 (Monday). We will release it. In addition, it will be available in limited quantities and for a limited time on House Foods’ official online store “every HOUSE” starting November 5, 2024 (Tuesday). This product was released in February 2024 as a
collaboration product with Fukusaya Co., Ltd., which has been making “Mentaiko”, a food culture that represents Kyushu, in Fukuoka and Hakata. Among the Umakacchan limited-time variety products released in the past 10 years, it has the highest number of shipments in the month of release* It was very well received. Therefore, as part of the measures to commemorate the 45th anniversary of Umakacchan’s birth, Fastest re-release in Umakacchan limited-time variety show history I decided to do so. Fukusaya’s Umakacchan is packed with the flavor of Fukusaya’s mentaiko by processing it into powder and using the “seasoning liquid that concentrates the flavor and spiciness after marinating the mentaiko” that is generated in the mentaiko
manufacturing process. You can enjoy it. *Calculated based on the month-of-release shipping data for Umakacchan limited-time variety shows released over the past 10 years
https://prcdn.freetls.fastly.net/release_image/36263/527/36263-527-a5e3140194fc4169031208dd2aa7cf56-2267×1233.png
https://prcdn.freetls.fastly.net/release_image/36263/527/36263-527-640576170af20e8bff59b4a0758b3daf-1854×1238.png ●About Fukusaya Mentaiko Mentaiko marinated in Fukusaya’s unique seasoning liquid that has a sharp spiciness, sweetness and umami. It is characterized by carefully selected chili peppers and the secret ingredient “fish sauce”. We only use Mako (mature cod roe) carefully selected according to Fukusaya standards. ■Development story 1. [Trigger] Effectively utilize unused resources! Solving the problems faced by Kyushu companies together In an initiative centered on the House Foods Fukuoka branch that aims to be of use to Kyushu, and while considering the effective use of unused resources held by companies in Kyushu, Fukusaya has produced a “seasoning liquid after marinating mentaiko”. It all started when I heard a story about this. Mentaiko is made by slowly marinating salted cod roe in a seasoning liquid, which is the key to its flavor, and then aging it. Occuring this process. The “seasoning liquid after pickling mentaiko” is not used effectively even though it concentrates the flavor and spiciness of mentaiko. There was a problem. Therefore, “Can we support Kyushu’s food culture by using Fukusaya’s special mentaiko pickled liquid, which is packed with deliciousness, at Umakacchan?” With this in mind, development began. This product is Part of the “Project to Revitalize Kyushu”, which aims to bring together companies (organizations) with ties to Kyushu and support the Kyushu region, companies
(organizations), and customers. is born in “Project to revitalize Kyushu” special site URL:
https://housefoods.jp/products/special/umakachan/pj_kyushu.html 2. [Points that were difficult] The best combination with Umakacchan to bring out the flavor and spiciness of mentaiko We had a hard time adjusting the balance between the umami and spiciness of Fukusaya Mentaiko and the mellow tonkotsu taste of Umakacchan. This time, in order to incorporate it into Umakacchan’s powdered soup, we have freeze-dried “Fukusaya Special Mentaiko Pickled Liquid” and turned it into powder. After repeated trial production, both companies were able to find a balance that satisfies the taste of the mellow tonkotsu flavor while still allowing the umami and spiciness of the powdered mentaiko marinade to be felt. 3. [High point] Collaboration between Kyushu soul foods. For everyone who loves “Umakacchan”, “Mentaiko” and “Kyushu” The point is that you can enjoy the taste of mentaiko, a representative food culture of Kyushu, at Umakachan, which is loved by many people in Kyushu. Whether you are a regular eater of Umakacchan or not, there is a flavor called “Umakacchan x Fukusaya Mentaiko.” A collaboration of Kyushu’s soul foods I hope you enjoy it. ■Product overview ●Product name/content/price: “Umakacchan” / 92g / Suggested retail price 136 yen (excluding tax) “Umakacchan” 5 pack/
460g/Suggested retail price 680 yen (excluding tax) ●Release date: November 4, 2024 (limited quantity/time release) *Sale at House Foods official mail order “every HOUSE” starts from November 5th ●Release area: Kyushu/Okinawa area and Yamaguchi prefecture, official house food mail order “every HOUSE” ■Special set of Umakacchan series will be released on House Foods official mail order “every HOUSE” To commemorate the 45th anniversary of Umakacchan’s birth, a special set of the Umakacchan series will be released in limited quantities and for a limited time on the official house food mail order “every HOUSE”. There are 3 types of special sets in total. Even if you are away from Kyushu now, I would like you to take this opportunity to remember and taste Umakacchan. ●Umakacchan series special set sales page Open period November 5, 2024 – November 29, 2024 *Sales will end as soon as the planned quantity is sold out. ●Special set lineup ・“Umakacchan” 5 packs 2 sets / 1,468 yen (tax included) ・”Umakacchan” 5-pack, 1 set, “Umakacchan” 5-pack, 1 set / 1,468 yen (tax included) ・“Umakacchan” series, all 6 types, 5 packs, 1 set each / 4,404 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/36263/527/36263-527-256351051662d34612af7a0a4bfb3689-888×899.jpg Original sticker image *The first 900 people who purchase the “Umakacchan” series of 6 types, 5 packs, 1 set each will receive a “Umakacchan 45th Anniversary Original Sticker” as a gift. (November 29, 2024 17: Applicable to customers who order by 00. Distribution will end when supplies last.
