AFURI Co., Ltd. press release (2024.10.31) AFURI Co., Ltd. The long-awaited second store of AFURI’s spicy and sour concept “Karakurenai” opens in Harajuku on November 17th! The second store of “AFURI Karakurenai”, “Medicine” Zen Ramen Shinko Harajuku” Grand opening on Sunday, November 17th! Prior to that, we will be inviting 60 Shinko fans to a reception! AFURI Co., Ltd. (Headquarters: Atsugi City, Kanagawa Prefecture, President: Hiroto Nakamura) will open “Yakuzen Ramen Shinko Harajuku” as the second store of “AFURI Shinko Shinjuku Subnade” in Shinjuku Kabukicho, in November 2024. The grand opening will be held on Sunday, April 17th in Jingumae, Shibuya-ku, Tokyo. “Shinko” was born in 2019 with the concept of spicy and sour based on AFURI.The path to the present day through the coronavirus pandemic has not been smooth, but thanks to everyone’s warm support, we have finally achieved the long-awaited goal. We have decided to open a new store.
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https://prcdn.freetls.fastly.net/release_image/40315/45/40315-45-928f0c04afe9807997aa1a4768396d1e-1800×1200.jpg “Yakuzen Ramen Shinko Harajuku” facade image To celebrate the new store, the fan name “HeatHots” has been created! Shinko has decided to call its fans “HeatHots” in order to feel closer to the customers who support them on a daily basis. The name is a combination of the “heat” property of the spice “hihatsu”, which is essential for Shinko ramen, and the “hot” spiciness. “HeatHots” refers to everyone who sympathizes with Shinko’s concept and enjoys this space together. This fan name is a symbol of my gratitude and my desire to continue to make Shinko even more popular together with everyone who loves Shinko! It contains our thoughts. We aim to create a store that is loved even more, so we appreciate your continued support.
https://prcdn.freetls.fastly.net/release_image/40315/45/40315-45-da3fe6ea90225ed0250c683100bf31bc-1920×1277.jpg “Shinku Shinjuku Subnade” inside Menu introduction
https://prcdn.freetls.fastly.net/release_image/40315/45/40315-45-5d09001a6784134d6898c24d42d694b3-1000×1000.jpg Our proud chicken soup is seasoned with a flavorful white soy sauce sauce, and we use several types of chili powder, fresh chili pepper puree, flavored chili oil, and special spicy miso to create a deep spiciness. The sourness of “Umashiri Sour” is made using freshly squeezed yuzu juice from Kochi Prefecture. The rice bowl is decorated with ingredients that have been painstakingly prepared, such as plump and melty char siu pork that is full of collagen and crunchy menma that is made with soup stock. The noodles are homemade ultra-thin noodles mixed with Japanese pepper. It goes so well with this bowl that you’ll think, “This is the only noodle I have.” The spiciness ranges from 0th to 8th, with 28th being the spiciest. Image
URL: https://prcdn.freetls.fastly.net/release_image/40315/45/40315-45-081be35c700fb3a6018cce7b99b85b42-2048×2048.jpg All the spiciness has been removed from Shinku Ramen to create a refreshing bowl of clear chicken soup with a refreshing yuzu aroma. High-quality dashi soup, sweet white soy sauce sauce derived from wheat, and rich chicken oil. Please fully enjoy the exquisite taste that is harmonized with these ingredients.
https://prcdn.freetls.fastly.net/release_image/40315/45/40315-45-524ead1293d32982e5066a2ef4ee287a-2048×2048.jpg We use a generous amount of seafood such as bonito flakes, mackerel flakes, dried sardines, and kelp, and add a special dipping sauce with sharp raw soy sauce to give it the same complex spiciness as ramen. The noodles are made by combining two types of domestic wheat flour and durum flour, adding Japanese pepper, and kneading them with a vacuum mixer. Enjoy the plump and chewy texture that can only be achieved by adding water and hand-rolling the noodles. After your meal, we will provide you with “split soup.” The spiciness ranges from 0th to 8th, with 28th being the spiciest.
https://prcdn.freetls.fastly.net/release_image/40315/45/40315-45-c6815a0054a862accfa4a05f74ecda03-2048×2048.jpg ＜Spicy and Red Dressed Soba＞ The spicy and sour special sauce mixes well with the springy and chewy homemade noodles, and the unique flavor of the generous amount of coriander on top makes this spicy red soba noodles addictive. Unique ingredients such as sweet and spicy loosened chashu pork and grated daikon radish shine. You can choose the level of spiciness from 1st, 4th, or 8th. 60 people invited to “Yakuzen Ramen Shinko Harajuku” pre-opening reception! At the reception that will be held prior to the opening, you will be able to enjoy your favorite menu for free, and we are also planning to give away original “HeatHots” goods. [Reception application requirements] Sun Time: Thursday, November 14, 2024 11:00-16:00 Location: 1F, Onden Building, 4-29-9 Jingumae, Shibuya-ku, Tokyo Application requirements: Those who love Shinko How to apply: Please apply using the application form below. Application deadline: Until 23:59 on Thursday, November 7, 2024 Winner Announcement: Winners will be contacted directly by email to the email address entered during application. https://forms.gle/kHz3YRfVqk1NCfT86 ★For media and press inquiries, please contact us by email.
media@afuri.com Store information “Medicinal Zen Ramen Shinko Harajuku” Opening date: Sunday, November 17, 2024 Address: 1F, Onden Building, 4-29-9 Jingumae, Shibuya-ku, Tokyo 150-0001 Access: 2 minutes walk from Tokyo Metro Meiji Jingumae Harajuku Station Business hours: 11:00-23:00 (last order 22:30)
https://prcdn.freetls.fastly.net/release_image/40315/45/40315-45-8691b89cce0be5f90b5dbac2116ded41-1800×1200.jpg “Yakuzen Ramen Shinku Harajuku” store image Official homepage: https://afuri.com/karakurenai/ Official mail order site:
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