Pay Cloud Holdings Co., Ltd. Value Design and B Trend develop and provide a point system using the LINE mini app to Takakuracho Coffee, which operates 40 cafes mainly in Tokyo.

Paycloud Holdings Co., Ltd. press release (2024.10.31) Pay Cloud Holdings Co., Ltd. Value Design and B Trend develop and provide a point system using the LINE mini app for Takakuracho Coffee, which operates 40 cafes mainly in Tokyo. -You can see the usage status and return rate, which is difficult to understand with paper stamp cards. – *This press release may arrive in duplicate as it is a joint announcement by Value Design Co., Ltd. and B-Trend Co., Ltd. Thank you for your understanding. Value Design Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Hideharu Hayashi, hereinafter referred to as “Value Design”), which operates a cashless service business under the umbrella of Pay Cloud Holdings Co., Ltd. (TSE Growth: 4015), and B Trend Stock. The company (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Hideaki Inoue, hereinafter referred to as “B Trend”) is Takakuracho Coffee Co., Ltd.
(Headquarters: Kunitachi City, Tokyo, Representative Director and Chairman: Satoshi Yokogawa, hereinafter referred to as “Takakuracho Coffee”) ) We are pleased to announce that we have developed and provided a point system using the LINE mini app.
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*App image This time, the LINE mini app “Takakura Town Coffee”, which allows you to use the “Takakura Town Coffee Card” developed and provided by Value Design and B Trend, is a service that allows you to easily register as a member on “LINE” and use it as a point card. . If you are a LINE user, you can use it without having to download a new app. 1 point will be awarded for every 100 yen spent on the day, and 1 point = 1 yen, which can be used for the next payment. In addition, the benefits that were popular with previous stamp cards will continue as benefits based on the accumulated points. For 100 points, you can receive a set of Takakuracho Coffee’s original handmade cookies and drip coffee, and for 200 points, you can receive a 500 yen coupon. In addition, it is equipped with useful functions such as menus and store information. Takakuracho Coffee has been using paper stamp cards for the purpose of improving customer service and encouraging repeat visits, but it has been difficult to keep track of usage status and the actual return rate, making it difficult to improve customer satisfaction. It was unclear how effective it was. By digitizing paper stamp cards, it will be possible to check the usage status with concrete numbers, and the management system can be expected to be strengthened. In addition, the information obtained can be used to further improve loyalty programs and increase customer retention rates in the future. ■Main features of LINE mini app “Takakuracho Coffee” ・Membership card ·point ・Benefits (coupons) given according to cumulative points ・Store information
https://prcdn.freetls.fastly.net/release_image/4318/332/4318-332-d2a9649711f9a67c5076b48ac5835546-966×480.jpg ■About Takakuracho Coffee ( https://takakuramachi-coffee.co.jp/ ) Takakuracho Coffee is a cafe chain that provides a relaxing space for adults. We have 40 stores mainly in the Kanto region. As a restaurant where you can enjoy ricotta cheese pancakes and freshly brewed coffee, we have created an environment where you can relax not only with friends and family, but also alone. The food and drinks are carefully prepared over time, and you can spend a blissful time in a cozy atmosphere. ■About the smart CRM platform “betrend” A smart CRM system provided by B-Trend Co., Ltd. that allows companies to distribute information to customers using smartphones and mobile phones. We have multiple contact channels such as smartphone app push notifications, email, postcard DM, and LINE, allowing you to use the most appropriate information delivery method. In addition, we analyze and utilize behavior history such as usage amount, points, and store visits to support efficient marketing measures tailored to the customer. We have a track record of implementation in a wide range of industries and business formats, mainly in the restaurant, retail, and service industries. “betrend” service introduction video:
https://youtu.be/T6UYt4Q2gys “betrend” x “LINE mini app” collaboration introduction video: https://youtu.be/tb8FAwCEY74 ■ About “LINE Mini App” “LINE Mini App” is an app platform that allows stores to provide their own services on “LINE.” Services such as membership cards and mobile ordering can be provided on LINE without the need to download additional apps or register as a member. In addition, by linking with the LINE Official Account, you can smoothly acquire friends, and by using customer attribute information and behavior data obtained through the LINE Mini App, you can carry out more efficient promotional activities. Realize. * User permission is required to acquire and utilize behavioral data linked to LINE accounts. Please check the official website for details.
https://www.linebiz.com/jp/service/line-mini-app/ ■About B Trend Co., Ltd. ( https://www.betrend.com/ ) Btrend Co., Ltd. has developed a platform called “betrend” that uses smartphones, tablets, mobile phones, etc. to realize a smart CRM that allows companies to integratedly manage and operate contact points with customers. Since its founding in 2000, it has added functions in response to changes in marketing methods, and has been introduced mainly in the distribution industry, food service industry, and service industry. We provide a safe and highly reliable system by operating an information security management system (ISMS (ISO27001)) certified system and a privacy mark certified personal information management system. ■Value Design Co., Ltd. Company Profile Company name: Value Design Co., Ltd. (100% subsidiary of Pay Cloud Holdings Co., Ltd.) Location: 14th floor, Tokyo Square Garden, 3-1-1 Kyobashi, Chuo-ku, Tokyo URL: https://www.valuedesign.jp/ Established: July 2006 Representative: Hideharu Hayashi, President and
Representative Director Business details: We provide the following unique pay services that combine cashless payments and marketing. ・Cloud-based original brand electronic money issuing service “Value Card” ・Value Wallet, an original store app with unique Pay function ・“Value Gateway” supports connection to major QR code payment services ・“Value Insight” is a SaaS-type digital marketing tool that
specializes in increasing the effectiveness of introducing Unique Pay. ・Digital gift service “Value Gift” that can be easily sent via email, SNS, etc. *The contents, contact information, and other information published in the press release are current at the time of announcement. Thereafter, the information may be subject to change without prior notice. Thank you for your understanding.