[Pia Co., Ltd.] “Tokyo’s Best Restaurant” x Retty “Tokyo’s Best Specialty Restaurant Week for Posterity” will be held for the first time!
Pia Co., Ltd. Press release: October 31, 2024 “Tokyo’s Best Restaurant” x Retty “Tokyo’s Best Specialty Restaurant Week to Preserve for Future Generations” will be held for the first time!
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Approximately 100 restaurants in Tokyo certified as “Tokyo’s best specialty cuisine for future generations” (The number of stores will be decided in the future) Makuake is holding a pre-event where you can take a look behind the scenes of the restaurant “Tokyo’s best specialty restaurant week that we want to preserve for future generations” is not about holding an event itself. Our aim is to connect restaurants and chefs with people, communicate their professional attitudes to the world, and create an environment where they can be properly respected. For this reason, Makuake has planned events such as “Meal Experiences” and “Network Events” to share the chef’s skills and passion. By experiencing what goes on behind the scenes at a restaurant, we hope to meet friends who support this initiative, not only as customers but also as stakeholders in Tokyo’s restaurant scene.
https://prcdn.freetls.fastly.net/release_image/11710/3268/11710-3268-90882cdb66e448aeabc15852b12e583a-1230×1739.png Please see Makuake’s project page for details. URL:
https://www.makuake.com/project/tokyo_saikou To preserve recipes without copyright for future generations Recipes themselves are not copyrighted. This is because the recipe itself is an idea and is not considered a copyrighted work. Of course, this is not necessarily a bad thing; food culture has become richer because wonderful recipes have spread without barriers. However, we wanted to place more importance on the recipe that gave rise to it, and the restaurant and chef who created it. For example, how can we preserve something in history when it is imitated and its shape changes, or when the chef dies and the original disappears? The idea was to recognize famous dishes that should be preserved in history, and preserve them both in records and memories. Furthermore, as part of Restaurant Week, we decided not only to certify the restaurant, but also to invite customers to actually come and try it. By holding this event, not only will you be able to enjoy the restaurant’s specialty, but it will also be an opportunity for the chef to present a dish full of ambition and creativity that he wants to ask the world about and that may become a specialty in the future. I think it will be. This event, which aims to create encounters between restaurants that Tokyo is proud of and customers who love and respect food, is a gathering of “Tokyo’s Best Restaurants,” which have a wide and deep knowledge of Tokyo’s restaurants, and Retty, a gathering of food-loving users. will be realized by working together. Life is enriched just by having your favorite restaurant Tokyo is one of the world’s leading gastronomic cities. It has the largest number of restaurants in the world. In the Michelin Guide, it has been ranked as the city with the most starred restaurants for 17 consecutive years. It’s a happy city where you can always find great food experiences. However, for many people, there are never many opportunities to actually go to a restaurant and enjoy the famous cuisine. In particular, the more famous the store, the higher the hurdles to visit. “Tokyo’s Best Specialty Restaurant Week, which we want to preserve for future generations,” creates an opportunity for many people to visit restaurants. Life can be enriched by just having a few favorite restaurants. We hope that through this event you will experience the joy of eating at a restaurant and find your favorite restaurant. Participating restaurants (as of October 31, 2024) ■French Restaurant Lew’s Nabeno-ism Le Bourguignon Restaurant Raffinage Ata Sauce Nonaka Barman Bistro Bar a Vin Kodama Maeshiba Restaurant Morceau Tokyo Midtown Hibiya store ■Italian Ristorante Aqua Pazza Ristorante Alporto Lotso Sicily Depths Brianza Da Olmo Infinite Hiro Ri Karika Melograno Il Teatrino da Salone Crazy Pizza at Square Il Giotto Attivo Armani Ristorante Ginza Osteria Trepazzi Osteria Radici Onda Tokyo Kanade Gift Convivio Salone Tokyo Tokyo Midtown Hibiya Da Goto Talos Carnesio East Nana Maruichi Bye Bye Blues Tokyo Faro Filemone Primo Passo Brusta Rinascimento Rossi Bramasole ■Chinese food Cantonese famous dishes Akasaka Rigu Ginza store On the Table Chinese Ginza Kazen Kofukumibo KOBAYASHI Sichuan home cooking Zhongdong Sichuan cuisine Hanaju Chinese dishes ARATA Chinese food Senno Mago Hitsuji Komibo Yoshiharu ■Japan Kaiseki Tsujidome Ginza Inaba Soba Osame Negima Waki Shun ■Sushi Sushi Kadowaki Sushi Karak Sushi Tokyo Yoshida ■Meat dishes Okazaki (meat restaurant) Kato Beef Store Ginza (Steak) Nishiazabu Yakiniku X ~TEN~ (Yakiniku) Hormone Life Taro-chan (Yakiniku) Grilled Hormone Bokuma Tokyo (Grilled Hormone) Ginza Yoshizawa (Sukiyaki) Sukiyaki Asai (Sukiyaki) Hiyama (sukiyaki) ■Spanish cuisine Eneko Tokyo Taura ■ German/Austrian cuisine Blauer Engel ■Thai food Chompoo *The number of eligible restaurants will continue to increase Comments from Atsuo Oki, editor-in-chief of “Tokyo’s Best Restaurants”
https://prcdn.freetls.fastly.net/release_image/11710/3268/11710-3268-c57db8adeebd005a03fe984b503cd404-562×606.jpg I myself had great experiences at restaurants many times in my youth. The publication of “Tokyo’s Best Restaurants” is based on our desire to find better restaurants and share them with as many readers as possible. This time, restaurants of all genres, not just French or Italian, have announced their participation. There are some high-end shops and some casual shops. The lineup truly represents the depth and variety of Tokyo restaurants. We welcome not only those who are visiting for the first time, but also those who take this opportunity to think, “Yes! I want to eat that dish or meet that chef for the first time in a while.” I would be really happy if I could help young people fall in love with restaurants. Let’s enjoy Restaurant Week together! “Tokyo’s best specialty cuisine” Ambassador Chef Ata Tetsuji Kakegawa’s comment
https://prcdn.freetls.fastly.net/release_image/11710/3268/11710-3268-804d956f183e8e2b084be3ab26150c92-1134×1445.jpg One day, you will have a shining moment and think, “This flavor is an amazing discovery.” After much trial and error, a new recipe was born. However, we have almost no place to announce it. There is no opportunity to show it off to anyone other than the customers who come to the store. I hope someone remembers that this recipe was born here and now. I’ve always had this feeling of confusion. On the other hand, with the spread of SNS, everyone has become a sender, and all kinds of content is being created and spread at tremendous speed. It is considered good to imitate and follow trends, and it is becoming difficult to see the leading creators of creativity. It will be quickly imitated and consumed anyway. Some of my colleagues may have lost the motivation to learn from specialized books, do research, and develop new recipes. We believe that the “Restaurant Week of Tokyo’s best specialty dishes that we want to preserve for future
generations,” which is being launched under these circumstances, will be a place where all our creative efforts will be recognized, and will be our hope. You can improve your skills with other restaurants, chefs, or even your past selves, and your motivation to take on new challenges will increase. As a result, more recipes will be created that we would like to pass on to future generations. We would be happy if you could feel our passion for food through “Restaurant Week: Tokyo’s Best Specialty Dishes that We Want to Preserve for Future Generations.” Everyone thinks about cooking 24 hours a day, 365 days a year. Comments from Kazuya Takeda, Representative Director, Executive Officer and CEO of Retty Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/11710/3268/11710-3268-1aaa241c7201207bbcbc4a23f2196242-1134×1106.jpg I founded Retty to make people’s lives happier through the food that Japan is proud of. In particular, Tokyo is one of the world’s leading gastronomic cities, with a diverse food culture. We want as many people as possible to enjoy the dining experience at our restaurants, so we have decided to hold the first ever “Restaurant Week of Tokyo’s Best Specialty Dishes for Future Generations” in conjunction with “Tokyo’s Best Restaurants.” Both Retty and “Tokyo’s Best
Restaurants” are media outlets that have something in common: they responsibly introduce recommended restaurants using real names. We believe that by teaming up with “Tokyo’s Best Restaurants,” which have a good knowledge of restaurants with passion and skill, and Retty, which gathers users with a deep love for gourmet food, we can create good encounters between restaurants and people. This Restaurant Week, you will be able to make online reservations exclusively for Retty for special courses where you can enjoy famous dishes. This is a great opportunity for those who love eating out, as well as those who don’t usually eat out, to try it out. We will liven up Restaurant Week so that everyone’s lives will be happier by discovering unforgettable dishes and discovering their favorite restaurants. Let’s have fun together! “Tokyo’s best restaurant” Tokyo’s oldest restaurant guide, now in its 24th year. Five of Japan’s top gourmet writers and critics use their real names to select the “best restaurants” from a perspective that goes beyond just taste. There are approximately 400 stores. It is a favorite book among gourmet lovers as it is an indispensable book for discussing the year’s Tokyo restaurant scene. Publisher: Pia Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/11710/3268/11710-3268-2c849a6e19e24a652077671ba60d1e2d-1230×820.png The image is last year’s version Real name word-of-mouth gourmet service “Retty” https://retty.me/ “Create a new ‘food experience’ and make your life happier” Retty is a real-name word-of-mouth gourmet service that helps you find the best restaurant for you. Recommended reviews from real-name users are collected, so you can search for restaurants that suit your tastes and occasion from reliable and positive information. Since the service was released in June 2011, it has been used by people of all ages. iPhone app:
https://itunes.apple.com/jp/app/id473919569 Android app:
https://play.google.com/store/apps/details Retty Co., Ltd.
https://corp.retty.me/ Company name: Retty, Inc. Representative: Representative Director Kazuya Takeda Address: 2nd floor, Sumitomo Fudosan Shibazono Building, 2-10-1 Shibakoen, Minato-ku, Tokyo Business details Operation of real-name word-of-mouth gourmet service “Retty” Pia Co., Ltd. https://corporate.pia.jp/index.html Company name Pia Corporation Address: Shibuya First Tower, 1-2-20 Higashi, Shibuya-ku, Tokyo Business details: Ticket sales for music, sports, theater, movies, various events, etc., concert and event planning Various businesses related to entertainment in general, such as painting, production, and publication of various publications Pia Co., Ltd. [Contact information regarding this matter] Pia Co., Ltd. Gourmet Solutions Promotion Department TEL: 03-5774-5257 Ohki e-mail: a.ohki@pia.co.jp Kusunoki e-mail: h.kusunoki@pia.co.jp