【Hakujuji Co., Ltd.】 Relaxing taste and rich aroma. A new waffle with a 70-year history.
Hakujuji Co., Ltd. Press release: October 31, 2024 A soothing taste and rich aroma. A new waffle with a 70-year history. Deliciousness that transcends time, traditional taste that continues to evolve. Hakujuji (Headquarters: Minami-ku, Okayama City, President: Masayoshi Niki) has been selling waffles for 67 years. The renewed product will go on sale at all stores on Saturday, November 2nd. Since our founding, we have made our products carefully and diligently using only the necessary materials, and as the times have changed, we have gradually changed our form, and today we have gained the patronage of many customers. We thought this before the 70th anniversary of such an important sweet. We want you to try the gentle “taste” of the original waffle again. We would like to continue to deliver aromas and textures that bring small happiness in our lives, even if it takes more effort, in a better way. While remembering our origins, we reviewed the ingredients and manufacturing method from scratch, and through trial and error, Hakujuji’s waffles have been reborn.
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https://prcdn.freetls.fastly.net/release_image/150885/4/150885-4-e4de0b1bc8d0f0f916b4542f53e3008b-523×464.jpg First store (Omotemachi store) founded in 1957 Founder Toraji Niki found a waffle mold and thought, “Why not sandwich custard between castella dough like dorayaki?” This is how the waffle that is the origin of Hakujuji began. At the time of its release, it was popular for its gentle taste and filling, and at a time when Western sweets were still rare, there were always lines of people waiting in stores to try new deliciousness.
https://prcdn.freetls.fastly.net/release_image/150885/4/150885-4-ff718bc4ddd65727950f4305e717fcb6-1097×996.jpg Waffle baking mold Waffles are a soul food loved by the people of Okayama Prefecture, so much so that they are synonymous with “White Cross”. Our proud, traditional waffles are made with custard cream sandwiched between fluffy honey-flavored skins, and are so soft that you’ll feel happy just by holding them in your hands, and delicious that you’ll never get tired of even when times change.
https://prcdn.freetls.fastly.net/release_image/150885/4/150885-4-e7ff2d5efb99d7bc0ac1579d96a4490c-697×621.jpg Quickly cook custard cream in a copper pot
https://prcdn.freetls.fastly.net/release_image/150885/4/150885-4-ab77c85ad266de574909a4d5490b56c5-2023×1779.jpg Bubbly bubbles are a sign of deliciousness
https://prcdn.freetls.fastly.net/release_image/150885/4/150885-4-b8266baf13fceebbd2b34b6ae1ddf381-1895×1672.jpg Finally, the two pieces of skin are gently joined together by hand We are going back to the origins of the original waffle and taking a new step forward. As we approach our 70th anniversary, we are ready to deliver waffles that are even more delicious while preserving traditional flavors and techniques. Please try the nostalgic yet new taste. ■Sales start on November 2nd (Saturday) Waffles (requires refrigeration) 180 yen (tax included), 5 pieces 900 yen (tax included), 10 pieces 1,800 yen (tax included) Available stores: Hakujuji directly managed stores [Company Profile] Company name: Hakujuji Co., Ltd. Address (head office): 651-17 Fujita, Minami-ku, Okayama City Representative: Masayoshi Niki Established: 1957 Business content: Confectionery manufacturing and sales Official website: URL https://www.hakujuji-g.co.jp Waffle LP site:
https://special.hakujuji-g.co.jp/waffle/ ▶︎11/2 OPEN! Instagram : URL https://www.instagram.com/hakujuji_okayama/