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Home » Explore » Perfect for souvenirs! The popular taxi is now available in a fun package of retort curry! “Okayama Curry Taxi Premium Aigake Curry” New release on Saturday, November 2nd | Ryobi Group

Perfect for souvenirs! The popular taxi is now available in a fun package of retort curry! “Okayama Curry Taxi Premium Aigake Curry” New release on Saturday, November 2nd | Ryobi Group

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Perfect as a souvenir! The popular taxi is now available in a fun package of retort curry! “Okayama Curry Taxi Premium Aigake Curry” New release on Saturday, November 2nd | Ryobi Group ​
Ryobi Holdings Co., Ltd. Press release: October 31, 2024 Perfect for souvenirs! The popular taxi is now available in a fun package of retort curry! “Okayama Curry Taxi Premium Aigake Curry” New release on Saturday, November 2nd | Ryobi Group Spread the charm of “Okayama curry” nationwide from the EC site
https://prcdn.freetls.fastly.net/release_image/52428/381/52428-381-74b71487093fd5e83e984da00a653f55-1927×863.jpg

Top left: 1 bag of 100g x 2 types of curry in the box, Bottom left: Yellow “beef curry” and black “Nori curry”, matching the taxi colors / Right: Unique style that imitates the Okayama curry taxi Package design Okayama Kotsu Co., Ltd. (Head office: 1-14-12 Toyonari, Minami-ku, Okayama City, Okayama Prefecture, Representative Director COO: Kazuhide Furuya|https://okayama-kotsu.com/) will release “Okayama Curry Taxi Premium Aigake Curry,” a retort curry package with a package design based on our popular taxi “Okayama Curry Taxi,” in November. Sales will start from the 2nd (Saturday). This product was jointly developed with MARS Japan Co., Ltd. (Headquarters: 1913 Nakajima, Kurashiki City, Representative Director: Takuya Hara), which operates the curry restaurant “MARS LAB”, and we are confident in its taste! With its cute taxi-shaped packaging and carefully selected flavors, it is a dish that is both fun to look at and delicious to eat. 《The passion for Okayama curry that spreads from a single taxi ~ The road to commercialization of retort curry ~》 As part of its efforts to communicate the charms of Setouchi, Okayama Kotsu has launched the “YELLOW SPECIALITY” series of yellow taxis in collaboration with Okayama’s yellow specialty products, in honor of the color of its taxis, yellow. As the second step, we created “Okayama Curry Taxi” in February 2022, and have continued PR activities for Okayama Curry ever since. This time, with the desire to let even more people know about the appeal of Okayama curry, we have worked on developing an original retort curry, the first in the “YELLOW SPECIALITY” series. It has been commercialized as an “Aigake Curry” that allows you to enjoy two flavors at once, “Yellow Beef Curry” and “Black Nori Curry”, inspired by the yellow and black colors of Okayama Kotsu’s taxis. The curry is premium and environmentally friendly, making full use of local ingredients such as Wagyu beef from Okayama Prefecture, seaweed from Shimotsui, and vegetables from Okayama Prefecture. 《Unique package design modeled after Okayama Curry Taxi》 The package also features a unique design that reproduces the “Okayama Curry Taxi,” making it a perfect product as a gift. Through this product, created by Okayama Kotsu, a company that loves its hometown of Okayama and Okayama curry, we will deliver the charm of Okayama curry to everyone across the country. Please enjoy this flavorful “Okayama curry”.
https://prcdn.freetls.fastly.net/release_image/52428/381/52428-381-ad4ec40a2b672a9a41cb0626f051ba20-3249×1029.jpg Left: Okayama Curry Taxi / Right: Package that perfectly reproduces Okayama Curry Taxi *What is “Okayama Curry” A local curry made with Okayama’s specialty white peach chutney. In Okayama Prefecture, original Okayama curry is served at over 40 restaurants ■Product overview Product name: Okayama Curry Taxi Premium Aigake Curry Contents: 1 serving 200g (1 bag 100g x 2 types) Price: 1,500 yen (tax included) *Reference retail price Release date: Released sequentially from Saturday, November 2, 2024 Sales locations: Okayama Takashimaya “Okayama 100 Selections”, Tenmaya Okayama store “Okayama Kaikai”, EC site “Tamarun MALL” ( https://mall.tamarun.jp/ ) *The number of stores handling this product will be expanded in the future. 《Sales at “Okayama Curry Festival 2024”》 We will set up a booth at “Okayama Curry Festival 2024” to be held on the following dates, and will sell products along with displaying Okayama Curry Taxi. Date and time: Saturday, November 2nd, 2024, 16:00-20:00, Sunday, November 3rd, 2024, 11:00-20:00 Venue: Ishiyama Park and the Asahikawa riverbed adjacent to Ishiyama Park Overview: A food event featuring about 30 Okayama curry and other restaurants. Products can be purchased on the day using tickets or PayPay. Store details: Sales of “Okayama Curry Taxi Premium Aigake Curry”, Okayama Curry Taxi exhibition/ride experience Event URL: https://www.okayama-kanko.jp/okayamacurry/festival.html ■Three commitments Commitment 1. Vibrant colors that reproduce taxi colors Speaking of Okayama Kotsu (Ryobi Group) taxis, think of them It features a two-tone yellow and black body. To recreate this taxi color, we have created a set of yellow beef curry and black seaweed curry. A luxurious curry that allows you to enjoy two flavors: the flavor and richness of beef and the rich aroma of seaweed. You can enjoy the change in taste by mixing the two colors of curry and eating it little by little.
https://prcdn.freetls.fastly.net/release_image/52428/381/52428-381-1a55a6b255913a798b11a2ed33fce28a-2160×1080.png Commitment 2. Deep taste unique to handmade products It is handmade by MARS LAB, an Okayama curry shop located in Toiya-cho, Kita-ku, Okayama City, from where they make the dashi stock. You can enjoy the rich, store-quality taste at home without the retort feeling. It has a sweet taste that anyone can enjoy with confidence, and is also recommended as a gift.
https://prcdn.freetls.fastly.net/release_image/52428/381/52428-381-1e56eaa0881d15e43fcb07b58b918718-2160×1080.png Commitment 3. Selection of local ingredients aiming for SDGs The chutney used in “Okayama Curry” actively utilizes substandard white peaches that would otherwise be thrown away. In addition, the “Yellow Beef Curry” uses Wagyu beef from Okayama Prefecture, and the “Black Nori Curry” uses plenty of seaweed scraps from Shimotsui. The vegetables we use are mainly from Okayama Prefecture, and are stewed until they lose their shape. This curry is friendly to both people and the environment, making full use of local ingredients.
https://prcdn.freetls.fastly.net/release_image/52428/381/52428-381-1526f1727a07ad425930cb4a88df005b-1280×853.jpg ■Developed based on local customer feedback At the beginning of development, it was decided whether to make “yellow curry” “beef curry” or “chicken curry” Opinions were divided within the company. Therefore, at the event “OKAKO Autumn Festival 2023” sponsored by Okayama Kotsu, visitors were asked to sample and vote.Beef curry was chosen by a narrow margin, and “Yellow Beef Curry” was selected. Aiming to create Okayama curry that would be loved by locals, we repeated the prototype process and finally completed it.
https://prcdn.freetls.fastly.net/release_image/52428/381/52428-381-e39da8bf2ddff2f0fe5fc2a5bc66e748-2160×1080.png ■Inquiries regarding products Okayama Transportation Co., Ltd. URL: https://okayama-kotsu.com/ ■Company profile Okayama Transportation Co., Ltd. https://okayama-kotsu.com Head office: 1-14-12 Toyonari, Minami-ku, Okayama City, Okayama Prefecture Capital: 100 million yen Representative: Representative Director and COO Kazuhide Furuya Main businesses: Taxi business, tour bus business, real estate business, vehicle operation management business Ryobi Group https://ryobi.gr.jp/ Secretariat: 5th floor, Grace Office Square, 2-10-12 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture Ryobi Holdings Co., Ltd. Head Office Representative: Ryobi Group Representative and CEO Mitsunobu Kojima Main group companies: Ryobi Holdings Co., Ltd., Ryobi Systems Co., Ltd., Okayama Kotsu Co., Ltd., Wakayama Electric Railway Co., Ltd., Chugoku Bus Co., Ltd., etc.

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