Four brands will open at “Mitsui Shopping Park Lazona Kawasaki Plaza” and “Mitsui Shopping Park DiverCity Tokyo Plaza” as the second part of Counter Works and Mitsui Fudosan’s joint pop-up store opening support project
COUNTERWORKS Co., Ltd. Press release: October 31, 2024 Four brands will open stores at Mitsui Shopping Park Lazona Kawasaki Plaza and Mitsui Shopping Park DiverCity Tokyo Plaza as part of the second joint pop-up store opening support project between Counterworks and Mitsui Fudosan. ~The Mitsui Fudosan Group’s “first” Sunidan store will open in a commercial facility, and a giveaway campaign for popular sneakers will also be held~
https://prcdn.freetls.fastly.net/release_image/13729/141/13729-141-8526f1f2666f0dcd886a4dde064b278e-1200×630.png
“Counterworks”), which operates the pop-up store opening support platform “SHOPCOUNTER”, and Mitsui Fudosan Co., Ltd. (Headquarters: Tokyo) Chuo-ku, Tokyo, Representative Director and President: Ueda Mitsui Shopping Park, managed and operated by the Mitsui Fudosan Group, is the second stage of the pop-up store support project for brands and manufacturers across Japan jointly provided by Mitsui Fudosan (hereinafter referred to as “Mitsui Fudosan”). Lazona Kawasaki Plaza” It will start at “Mitsui Shopping Park Diver City Tokyo Plaza”. As part of this initiative, Japan’s largest fashion collective marketplace, SNKRDUNK, will open a store at Mitsui Shopping Park Lazona Kawasaki Plaza. About joint support projects “Pop-up stores” are becoming established not only as an effective marketing measure but also as attractive content for commercial facilities. Based on this, by combining Counterworks’ know-how and track record with Mitsui Fudosan’s real assets, we aim to provide real touch points between brands/manufacturers and consumers across Japan and support further business growth. We started a joint project in March 2024.
Specifically, approximately 70,000 tenants who register with SHOPCOUNTER will be provided with space exclusively for this project in commercial facilities managed and operated by the Mitsui Fudosan Group. In addition to being able to open a store in a short period of time, tenants who open a store can rent out some fixtures for free, cooperate with promotions on in-house signage and the facility’s official website, and store opening costs are not fixed but are based on a sales commission system (a method in which a fixed percentage of sales is paid). ). Through this, we will support promising brands and manufacturers that are expected to grow in the future to implement pop-up stores with minimal risk of opening a store. The first campaign was held at the “TOKYO-BAY” and “Tachikawa Tachihi” stores of “Mitsui Shopping Park LaLaport”. Store tenant information In the second project, SNKRDUNK, one of Japan’s largest fashion collective marketplaces, will open a pop-up store at the Mitsui Fudosan Group’s commercial facility, Mitsui Shopping Park Lazona Kawasaki Plaza, the first for the brand. We will be opening a store.
https://prcdn.freetls.fastly.net/release_image/13729/141/13729-141-2c78c9913c9527238c6b2b5b219e7db2-1200×790.jpg During the event, we will have an even wider lineup of premium sneakers and popular sneakers than usual available at the venue to cater to the wide customer base of Mitsui Shopping Park Lazona Kawasaki Plaza. We also carry the latest collections of popular streetwear, making this a special opportunity to bring together all the hype items you don’t usually see. Through this store opening, we will create an opportunity for not only male customers who are sensitive to street culture, but also female customers who are interested in fashion, to experience Sunidan’s unique worldview. Please enjoy this site as a place to discover new trends. ▼ “Sunidan” pop-up store details: https://snkrdunk.com/articles/25639/ In addition, this initiative will support the opening of four unique brands, including Sunidan. (1) Mitsui Shopping Park Diver City Tokyo Plaza https://mitsui-shopping-park.com/divercity-tokyo/ ■Sakurado (tableware to decorate your dining table, such as Hasami-yaki and Mino-yaki) *Store opening closed Store location: 2F DiverCity Store opening period: October 2nd (Wednesday) – October 14th (Monday/Closed) *Show period ends Business hours: 10:00-21:00 URL:
https://ks-sakuradou.com/ ■Ami Bruge (interior fabrics and quilting products that decorate your life) *Store opening closed Store location: 2F DiverCity Store opening period: 10/16 (Wednesday) – 10/27 (Sunday) *Show period ends Business hours: 10:00-21:00 URL: https://www.cleib.com/ (2) Mitsui Shopping Park Lazona Kawasaki Plaza https://mitsui-shopping-park.com/lazona-kawasaki/ ■Towel Salon Karakara (colorful towel products with a dream-themed lifestyle) Store location: 2F LAZONA POP UP STORE Store opening period: 10/23 (Wednesday) – 11/4 (Monday/Closed) Business hours: 10:00-21:00 URL: http://www.caracara.jp ■SNKRDUNK (popular sneakers and gift campaign)
https://prcdn.freetls.fastly.net/release_image/13729/141/13729-141-8b64b99f1b73d3696a30b9072b730d0b-3171×1255.png Store location: 2F LAZONA POP UP STORE Store opening period: 11/6 (Wednesday) to 11/17 (Sunday) Business hours: 10:00-21:00 URL: https://snkrdunk.com/ Going forward, the two companies will continue to lower the hurdles for opening pop-up stores by taking various support measures for tenants who register with “SHOPCOUNTER,” and at the same time, aim to coordinate online and offline purchasing experiences, and improve commercial facilities. We will also contribute to further revitalization. ■Mitsui Fudosan Co., Ltd. Innovation Promotion Headquarters Venture Co-Creation Division About “31VENTURES” 31VENTURES is working on co-creation with startups with the aim of strengthening the Mitsui Fudosan Group’s existing businesses and developing new businesses. We will realize innovation by combining the excellent services and business models of startups with the resources of the Mitsui Fudosan Group. We support the business growth of startups from three perspectives: a workspace that advances business, a CVC totaling 43.5 billion yen that accelerates growth, and a community where you can encounter new knowledge and improve each other. URL: https://www.31ventures.jp/ ■About SHOPCOUNTER “SHOPCOUNTER” is a platform that allows you to reserve
stalls/exhibition locations for pop-up stores, events, exhibitions, etc. online. You can search and reserve a variety of commercial spaces such as shopping malls, supermarkets, department stores, shopping streets, train stations, office buildings, photo studios, and exhibition halls. As of the end of September 2024, approximately 70,000 tenants are using the service, and the range of industries is diverse, including apparel, miscellaneous goods, food, and lifestyle services. URL: https://shopcounter.jp/ ■About SHOPCOUNTER MAGAZINE Pop-up store opening support service “SHOPCOUNTER” disseminates content themed around retail and technology. We provide information useful for businesses in the rapidly changing retail industry, including case studies and know-how related to pop-up stores in Japan and overseas, as well as the latest technology and use cases. URL: https://shopcounter.jp/magazine/ ■About COUNTERWORKS Trade name: COUNTERWORKS Co., Ltd. Location: MFPR Roppongi Azabudai Building 9F, 1-8-7 Roppongi, Minato-ku, Tokyo Representative: Representative Director and CEO Naoki Sanpei Business content: Planning, development, and operation of “SHOPCOUNTER” and “SHOPCOUNTER Enterprise” Capital: 654 million yen (including capital reserve) URL:
https://counterworks.co.jp/