Total number of visitors exceeded 3,200 over 2 days! The next event will be held next summer! Image
URL: Creative Group Co., Ltd. Press release: October 31, 2024 Total number of visitors exceeded 3,200 over 2 days! The next event will be held next summer! Experience Japanese and Korean culture through approximately 200 items, foods, and experiences ~Japan Korea Contents Showcase~
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-31387389626464c5a2f62d9ee3af33bf-3064×2040.png
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-1f750a34fe13fcb2c4ec84e021b66c9b-2730×2040.png Creative Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo,
Representative Director: Kazuma Nakahara), LLOTUS Co., Ltd.
(Headquarters: Meguro-ku, Tokyo, Representative Director: Karen Kawaguchi), G-Futures Co., Ltd. (Headquarters: Gyeonggi-do,
Representative Director: Kazuma Nakahara) Director: Bae Sung-hoon) and MILSEUM Co., Ltd. (Headquarters: Gyeonggi-do, CEO: Bae Dong-cheol) are jointly holding a Japan-Korea joint showcase for consumers where they can experience the latest in “fashion beauty food”. The event “Japan Korea Contents Showcase2024 (hereinafter referred to as JKCS2024: JKCS Nimalnyon)” was held at the EBiS303 event hall for two days, October 18th (Friday) and 19th (Saturday), 2024, and concluded successfully. I did. We have compiled the number of visitors over the two days and have summarized the demographics of the visitors. ◆ Event title Japan Korea Contents Showcase2024 (commonly known as JKCS2024) ◆ Date of event October 18th (Friday) and 19th (Saturday), 2024 ◆ Venue EBiS303 3F Event Hall ◆ Special site https://influencer-banpaku.com/jkcs/
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-7fbeb753e3e6bdb1810169a68aff9049-3032×567.jpg Japan-Korea joint event “JKCS2024” event report
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-2dd05806caf5cc4999fabf820a1bc906-3064×2040.png JKCS2024 special guest Moeka Ito
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-fc7a7d92e5e3b3287adad2589fdc2d7e-3064×2040.png JKCS2024 special guest Miru Shirama JKCS2024, which was held for the first time, brought together 25 Japanese and Korean companies and 34 brands, and the talk stage featured special guests including opening guest AKB48 Yui Oguri, Moeka Ito, and Miru Shirama. A total of more than 3,200 visitors were able to experience Japanese and Korean culture through approximately 200 items, foods, experiences, and a total of 10 stage contents. After the event started, we received such a huge response that we had to stop the number of visitors for a while, especially on the first day, and there were some points from the visitors, but in order to eliminate the anxiety of everyone involved, we had to explain how to operate the event until the end. After much deliberation, we were able to conclude the event with great success. In the end, we received many comments from the visitors who visited during the event that they were glad they went, such as “It was fun to try out new items” and “I’m glad we were able to enjoy it for free.” As a result, we received many warm comments such as “The staff’s efforts and response were amazing” and “I could see that they had prepared a lot.” Once again, we would like to thank everyone who was involved in this JKCS2024. The next event will be even bigger and will return to Tokyo in the summer of 2025 as a more powerful JKCS. We aim to continue to evolve into an event that will be loved for a long time as a place where Japanese and Korean companies, who influence each other, can enjoy the culture of both countries, together with the voices of the supporting companies who are working together with us and the general public who are looking forward to the event. We will continue to do so, so please look forward to it. [Scheduled to be released in November] Booth report video by Moeka Ito & JKCS2024 digest movie
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-a1e59a6cea7568d16a30c72ea5b05757-3064×2040.png JKCS2024 booth report by Moeka Ito As a special project, the JKCS2024 booth report by Moeka Ito, which was held at the same time as JKCS2024, will be released in November only on the JKCS official YouTube channel. This will be your chance to see Moeka Ito, an actress who has experience reporting on TV programs, report again, so please look forward to it. A “JKCS2024 digest movie” summarizing the highlights of the two days will also be released at the same time. In the coming days, some of the stage content from the day by the special guests, performers, and official supporters who made the event lively will be released, so if you couldn’t make it that day or would like to see it again, please take a look.
Looking back at “JKCS2024” created together with 25 Japanese and Korean companies and 34 brands
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-1c443fac29b049a2ffb86bd26c360201-1920×1080.png “JKCS” was born as an event to further accelerate the excitement of Japanese and Korean culture, in a time when both Japan and South Korea are so active that they both like each other’s culture and are greatly influenced by each other. This event, which brings together
cutting-edge Japanese and Korean culture centered on the three axes of “Fashion, Beauty, and Food” operated by four Japanese and Korean companies, will be held for the first time, and will be held in the main area and food area. We received support from 25 Japanese and Korean companies and 34 brands by exhibiting booths, providing products to the self-experience area, and providing sample products. In a questionnaire survey of exhibiting companies, we received answers such as “Because the attributes of the visitors and product target matched” and “There were not many offline events in Japan where we could promote ourselves as a Korean company.” The purpose is to “increase awareness and advertising to visitors” and “have them actually touch the products” There was a tendency for many companies to cite this as Also Many companies are using this exhibition as a place to participate in events or try offline sales for the first time. An event that made it seem like the hurdles for exhibiting were low It was I understand that. In addition, regarding the “level of interest in our products from visitors,” All exhibiting companies “felt that there was interest” and “felt that there was great interest” There were no responses saying “I didn’t feel very interested” or “I felt like I wasn’t interested.” “Good points about JKCS compared to other events” include “It’s easy for people who love Korea to gather,” “A lot of influencers come,” and “There were a lot of beauty and health-oriented visitors.” Koto” etc. In particular, there were many comments with high satisfaction level regarding the visitor group It was done. Regarding their desire to exhibit next time, 28% said they would like to check the content of the next event before making a decision. 72% of respondents were enthusiastic about exhibiting, saying “I would like to exhibit” or “I would definitely like to exhibit.” It became. In the future, we will continue to plan events that companies will want to exhibit at, in order to create a “place for corporate PR and a place for visitors to experience Japanese and Korean culture,” which cannot be achieved with a mere exhibition.
About JKCS2024 visitor attributes We would like to announce the results of a two-day survey regarding visitor attributes and events based on a preliminary survey of all those who applied to attend “JKCS2024.”
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-d7419355c38dd1869543840047c6e4e3-1920×1280.png The overall number of visitors was 89.5% female, 9.4% male, and 1.1% no response, resulting in approximately 90% of visitors being female. Divided by age group, people in their 20s accounted for 49.5%, or about half of the total, followed by people in their 30s at 25.2%, people in their 40s at 16.4%, people under 15, people in their 50s, and people in their 60s. The total was 9.1%.
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-105fde99d31053e309f3ecf8ae49e008-1920×1280.png Regarding the occupation of visitors, “office worker” was the most common at 58.6%, but a wide range of people came to visit, including students, housewives/househusbands, and civil servants.
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-b096182534c0bfac865298f70ceb1909-1920×1280.png 61.2% of the visitors lived in Tokyo, and 35.8% lived in the Kanto region (excluding Tokyo), making up almost all of the visitors in the Kanto region, but we also had visitors from as far away as Aomori and Saga prefectures. Ta.
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-65c8c51be4a9590a734727d504db929a-1920×1280.png Regarding the recognition route for “JKCS2024”, “X (formerly Twitter)” and “Instagram” each accounted for approximately 30%, and the majority of visitors were triggered by SNS, but “acquaintances” and
“performers/ It can be seen that 28.7% of the people who learned about us through “influencers” had a large influence. At the venue, we saw a wide variety of visitors enjoying the event, including individuals, pairs, and groups.
The next event will be held next summer in Tokyo on an even larger scale! At the end of December 2023, four Japanese and Korean companies (Creative Group Co., Ltd., LLOTUS Co., Ltd., G-Futures Co., Ltd., and MILSEUM Co., Ltd.) entered into a global partnership, and this “JKCS2024” is the first time that these four companies have
collaborated. This is a project that I worked on. “JKCS”, which was born as an event to accelerate the excitement of Japanese and Korean culture, will be further expanded in scale and powered up for the next event, and will return to Tokyo around the summer of 2025. We aim to continue to evolve into an event that will be loved for a long time as a place where Japanese and Korean companies, who influence each other, can enjoy the culture of both countries, together with the voices of the supporting companies who are working together with us and the general public who are looking forward to the event. We will continue to do so, so please look forward to it. ● Greetings from the representatives of the Japanese and Korean companies hosting the event After holding the first “JKCS2024”, Mr. Kazuma Nakahara,
Representative Director of Creative Group Co., Ltd., which is in charge of the event, will be in charge of the Japanese side, and Mr. Bae, Representative Director of MILSEUM Co., Ltd., which plays the role of connecting JKCS and Korean companies. Mr. Dong-chul made the following comments on the Korean side. • Japanese company
representative Creative Group Co., Ltd. Representative Director Kazuma Nakahara
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-f7641f2264669a54ac1ddafa632040ba-1143×1420.jpg We would like to express our sincere gratitude to all of the over 3,000 visitors who participated in the Japan-Korea joint event “JKCS2024” over the two days. I am very happy that many people enjoyed the charms of Japan and Korea, and that this event became a place where the cultures and businesses of both countries can grow together. Through this event, we have become aware that the next challenge will be to further improve operational efficiency and promote interaction between visitors and companies. In the future, we will incorporate more diverse brands and entertainment elements, aiming to create an event that can provide new discoveries to all participants. JKCS is more than just an exhibition, it has the potential to grow as a platform to deepen the ties between Japan and Korea and open up new horizons in business and culture. As a bridge between the two countries, we will continue to work hard to provide a place that even more people can enjoy. • Korean company representative MILSEUM Co., Ltd. Representative Director Bae Dong-chul
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-597656f0230cadb9cf603107094b66ea-1148×1426.jpg I am very happy that the 1st JKCS was successfully completed with the interest and support of so many people. Through this event, I realized that even though the languages and cultures of the two countries are different, when we open our hearts to new things and communicate, we can create empathy that transcends borders. Since this was the first time the event was held, I think there are many things that need to be improved in the future, but the fact that we were able to provide a place where Japan and South Korea could interact was a very meaningful moment in itself. We will continue to work hard to establish JKCS as a global offline showcase brand representing Korea, Japan, and even Asia. We appreciate your continued support and encouragement. thank you very much.
■Japan Korea Contents Showcase (JKCS)
https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-925e6e61105de41038153b5a0301a207-1500×446.jpg ・Special site https://influencer-banpaku.com/jkcs/ ・Instagram https://www.instagram.com/jkcs_official ・X (old Twitter)
https://x.com/jkcs_official/ ・YouTube channel
https://www.youtube.com/@JKCS-official ■JKCS Executive Committee Image
URL: https://prcdn.freetls.fastly.net/release_image/82823/41/82823-41-861e723762cf38a01bf3564252c6e27f-1478×844.jpg A joint management team of four companies, Creative Group Co., Ltd., LLOTUS Co., Ltd., G-Futures Co., Ltd., and MILSEUM Co., Ltd., formed for the purpose of realizing “Japan Korea Contents Showcase”. By combining the strengths of each company, we aim to create an unprecedented event where Japanese and Korean companies and consumers can achieve a win-win situation. ～Role of each 4 companies of “JKCS Executive Committee”～ ・”Creative Group Co., Ltd.”, a Japanese and Korean PR and marketing company, plans the stage design and various contents that can be used by Japanese and Korean companies to promote in real life. ・LLOTUS Co., Ltd., which operates the Influencer Expo, an exhibition for PR between influencers and companies, provides a place and know-how where companies and influencers can interact. ・”G-Futures Co., Ltd.” and “MILSEUM Co., Ltd.”, which are Korean companies specializing in overseas marketing and consulting centered on Japan and the United States, are leveraging their accumulated relationships and experience to help Korean companies in Japan. This will lead to participation in “JKCS”, an on-site event.
