[Ponta] Survey on stockpiled food: Approximately 60% stockpile “food that is mainly used on a daily basis and can also be used in times of disaster”
Royalty Marketing Co., Ltd. Press release: October 31, 2024 Survey on food stockpiling: Approximately 60% stockpile “food that is mainly used on a daily basis and can also be used in times of disaster” Stocked food ranking: 1st place “Cup Noodles”, 2nd place “Canned mackerel”, 3rd place “Canned tuna” Royalty Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Tsuyoshi Hasegawa, hereinafter “LM”), which operates the common point service “Ponta”, is conducting a “survey on stockpiled food” (implementation period: 2024). We would like to report the results for September 9th to September 13th). [Survey results] ・TOPICS1. Approximately 60% of respondents stockpile “food that is mainly used on a daily basis and can also be used in times of disaster.” Rolling stock practice rate is 64.8% ・TOPICS2. The stocked food rankings are: 1st place “Cup Noodles”, 2nd place “Canned mackerel”, 3rd place “Canned tuna” ・TOPICS3. Approximately 30% of people’s stockpiling behavior was affected by the announcement of “Nankai Trough Earthquake Temporary Information”. There was a growing awareness of stockpiling, especially among young people in their 20s and 30s. [Survey results details] TOPICS1. Approximately 60% of respondents stockpile “food that is mainly used on a daily basis and can also be used in times of disaster.” Rolling stock practice rate is 64.8% Regarding food stockpiling, approximately 60% of respondents said they “mainly have items for daily use and can also be used in the event of a disaster,” and approximately 30% of respondents said they primarily have “emergency food” for use in times of disaster. Ta. The overall rate of rolling stock practice was 64.8%, including “regularly practiced” (25.3%) and “occasionally practiced” (39.5%). By age group, about 80% of people in their 60s practice it, which is the highest rate compared to other age groups. Regarding the type of food stockpiled, “drinking water” topped the list at 80.6%, followed by “retort food,” “canned food,” and “cup or bag noodles,” each at about 60%. Regarding the amount of stockpiled food, approximately 50% of respondents said they had “less than 3 days worth”, while for drinking water, 40% each said “less than 3 days” and “about 1 week’s worth”. ▼About food stockpiling
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-72e989e9c1661d1671de0cc434d5d59f-794×423.png
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-6ad0fa6d7dba2a6b88ddcd9d43c0e1c6-1006×538.png ▼Types of food stockpiled *Multiple answers (%) (n=1,018)
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-efa9739317a2f6f640e8c89b2903ba62-892×531.png ▼Amount of stockpiles
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-9e05c8df192804f3f218216c723e52f6-875×532.png TOPICS2. The stocked food ranking is 1st place “Cup Noodles”, 2nd place “Canned mackerel”, 3rd place “Canned tuna” We asked respondents about the foods they stockpiled by category. Among cup noodles and bag noodles, “cup ramen” ranked first, “canned fish (mackerel, tuna, etc.)” among canned foods, and “curry” among retort foods. When asked about the products they stockpile, “Cup Noodles” (Nissin Foods) came in first place overall with 156 votes. Next was “canned mackerel” with 132 votes, and “canned tuna” with 129 votes. The category with the most free responses was “canned fish,” with over 300 votes. ▼Stocked cup noodles and bag noodles *Multiple answers allowed (%) (n=583) (TOPICS 1. Interview with people who selected “cup noodles or bag noodles” when asked about the type of food they stockpile)
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-452db0ed6c0f99ebe36ac2ef0f8cd9ab-933×558.png ▼Ranking of [Cup Ramen] *Free answer. Company names in parentheses (same for subsequent rankings)
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-5144913ec72e791b86b4c8e777cb6683-765×510.png ▼Stocked canned goods *Multiple answers (%) (n=594) (TOPICS 1. Interview with people who selected “canned food” when asked about the type of food they stockpile)
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-983e87f47c68fac17c1e1b94ed0bf828-950×567.png ▼[Canned fish] ranking *Free answer
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-ca07bde75d8b076fbd164b0fbbc98a41-759×570.png ▼Stocked retort food *Multiple answers (%) (n=629) (TOPICS 1. Interview with people who selected “retort food” when asked about the type of food they stockpile)
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-0fb8bbbeaa56086b4045c557af45ed30-968×579.png ▼[Retort curry] ranking *Free answer
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-fc04ba6c5632a38134f940c653aa471a-745×412.png TOPICS3. Approximately 30% of people’s stockpiling behavior was affected by the announcement of the Nankai Trough Earthquake Temporary Information. There was a growing awareness of stockpiling, especially among young people in their 20s and 30s. In response to the Nankai Trough Earthquake Emergency Information (major earthquake warning) announced by the Japan Meteorological Agency in August 2024, we asked whether they had started stockpiling water and food or whether they had increased their stockpiles. Approximately 30% of the respondents answered that they had “started stockpiling” or “increased the amount of stockpiled”, indicating that they had been influenced by the temporary information. In particular, about half of people in their 20s and about 40% of people in their 30s showed an increased awareness of stockpiling. ▼Have you started or increased the stockpiling of water and food in response to the Nankai Trough earthquake emergency information (mega earthquake warning) in August 2024?
https://prcdn.freetls.fastly.net/release_image/4376/761/4376-761-ebfe8d36b5d78bb22a6c33e652f435ce-961×496.png [Survey overview] Research method Internet research Survey period September 9th to September 13th, 2024 Panel “Ponta Research” member (For those who are Ponta members and have registered as a member of “Ponta Research”) Survey target Domestic residents in their 20s to 60s who are stocking up for disaster prevention Number of valid answers 1,018 people *Survey results are rounded to the second decimal place *Company names and product names listed are trademarks or registered trademarks of each company [Please provide credit when quoting or reprinting] When quoting or reprinting research results, please include the credit “Research by Ponta Research”. ■Related URL Loyalty Marketing Co., Ltd. Marketing details introduction site:
https://biz.loyalty.co.jp/ Public report (self-investigation results included): https://biz.loyalty.co.jp/report/ Public data:
https://biz.loyalty.co.jp/lp/publicdata/ Column:
https://biz.loyalty.co.jp/column/ *If you are a member of the press, please contact us at the contact information, which is only open to members of the media. Please contact the Public Relations Department.