Aeon “Pride Fish Fair” will be held from November 1st

[Aeon] “Pride Fish Fair” to be held from November 1st ​
Aeon Co., Ltd. Press release: October 31, 2024 “Pride Fish Fair” will be held from November 1st In conjunction with November, the Fisheries Agency’s “Ii Fish Day” promotion month, an effort to increase the consumption of domestic seafood. We sell “Pride Fish,” the proud fish of local fishermen selected by the JF Group. For four days from November 1st (Friday) to November 4th (Monday, holiday), Aeon Retail will hold a campaign by the National Federation of Fisheries Cooperatives (JF Zenkyo Federation) at 380 Aeon, Aeon Style, etc. stores*1). ), we will hold a “Pride Fish Fair” where local fishermen will sell “Pride Fish,” a specialty fish.
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-eaed371499b6837760fa6a5a38ddd2d5-1382×316.png

In recent years, the annual consumption of marine products in Japan has been on the decline, and there is a growing shift away from fish. Under these circumstances, the JF Group has been implementing the “Pride Fish” initiative since 2014, which recommends seafood and algae that are confidently selected by fishermen to consumers, with the desire to “share the true taste and excitement of fish.” We have been selling it since 2015. In addition, the Fisheries Agency has designated the 3rd to 7th of each month as “Fish Days” as a new initiative to promote fish eating through public-private collaboration starting in 2022, and Aeon Retail and JF Zenryokuren support the initiative. . In particular, November is designated as “Ii Fish Day,” a month to strengthen activities. To coincide with November’s “Good Fish Day,” our company will be selling “Pride Fish” *2) and developing new products that utilize unused fish, with the aim of increasing domestic seafood consumption. • [Fair points] ・ Pride Fish Selling Nagasaki Prefecture’s “Nagasaki Red Barracuda” and Ishikawa Prefecture’s “Ishikawa Spanish Mackerel” etc. *3) “Nagasaki’s red barracuda” has been newly added from this fall. In addition to red barracuda, which is known for its fatty and elegant white flesh, we will be selling Ishikawa Prefecture’s “Ishikawa Japanese Spanish mackerel” and “Ishikawa Amaebi” *3). In addition, we also offer “Pride Fish” that is certified according to region and season *2). ・ Proposing “Taipa” products using Ehime Prefecture’s “Aiku Fish Mikanburi” We are proposing new products such as “Microwave Ara Soup” and “Microwave Boiled Fish” using “Aiku Fish Mandarin Yellowtail” which was added to Pride Fish last year. Even if you don’t have time to cook, you can easily make one dish in the microwave. ・ Planning a new product using unused fish “Aigo” from Nagasaki Prefecture We use unused fish that, even if edible, is often discarded without being commercialized because it does not meet the standards required for distribution, is not well-known, and people do not know how to prepare it. We are working on product development. We are now releasing a new product for grilling flavored bread crumbs that uses the unused fish “Aigo” caught in Nagasaki Prefecture that is difficult to process and does not reach the market. ・ Selling “Sakai Salmon” farmed in Shiga Town, Ishikawa Prefecture In our desire to support the Noto Peninsula in Ishikawa Prefecture, which was affected by the disaster, we will be selling “Sakai Salmon” farmed at Togi Port in Shiga Town at approximately 30 stores. The taste is exquisite with just the right amount of fat. In order to protect our limited marine resources and pass down our traditional fish-eating culture to future children, we will continue to promote initiatives to expand the consumption of marine products in cooperation with our partners. • [Overview of initiatives] Implementation period: 4 days from Friday, November 1, 2024 to November 4, 2024 (Monday, holiday) Stores: 380 stores such as “Aeon” and “Aeon Style” *1) • [Product example] Pride Fish *2) In addition to the products listed below, we will also sell “Pride Fish” that has been certified for each region and season. ​ Nagasaki prefecture’s autumn pride fish “Nagasaki red barracuda”
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-a2171af33dcc7b9d1b9bbd2ca7900ef7-2260×1983.jpg Red barracuda, which is in season in the fall, is characterized by its elegant white flesh that is rich in fat. In Nagasaki Prefecture, gillnet fishing for barracuda is actively carried out. Although barracuda has a strong image of being a dried fish, recently it is also served as sashimi and sushi. *Standards/prices will be determined based on the landing status during the fair. *As this is a wild fish, some stores may not carry it depending on the weather or depending on the amount of fish caught. Ishikawa Prefecture’s autumn pride fish “Ishikawa Spanish mackerel”
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-a2fa6533c66760f12548b90b2b774764-2067×1516.jpg Japanese Spanish mackerel, which arrive in the fall, store plenty of fat and have a rich flavor. The part near the tail is delicious, and we recommend grilling it with salt, teriyaki, or meuniere.
*Standards/prices will be determined based on the landing status during the fair. *As this is a wild fish, some stores may not carry it depending on the weather or depending on the amount of fish caught. Ishikawa Prefecture’s Autumn Pride Fish “Ishikawa’s Amaebi”
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-94ed0bc15e4c8921cd930424f7d2fc50-1501×821.jpg The local favorite is sweet shrimp, which plump up in preparation for spawning from September to December. It is characterized by its smooth texture and melt-in-the-mouth sweetness. You can enjoy it not only raw, but also in a variety of ways: grilled, steamed, and fried. *Standards/prices will be determined based on the landing status during the fair. *As this is a wild fish, some stores may not carry it depending on the weather or depending on the amount of fish caught. “Taipa” products using Ehime Prefecture’s “Aiiku Fish Mikanburi” We use “Aiiku Fish Mikan Yellowtail,” which was added to Pride Fish last year. Delicious arajiru with a faint citrus scent and boiled fish can be easily enjoyed in the microwave.
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-4af199fda605b6e2e48e39d4903cc58f-339×337.png Soup in the microwave Standard: 1 pack Price: 198 yen (213.84 yen including tax) *4
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-fb308830307f5d32f91c6fa93a8e6e22-778×384.png Boiled fish in the microwave Standard: 1 pack Price: 598 yen (645.84 yen including tax) *4 Products using unused fish “Aigo”
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-d2fc2c4e7203c273ac3f80bef9c844b4-1477×1108.jpg For baking flavored breadcrumbs We use unused fish “Aigo” caught in Nagasaki Prefecture. “Aigo” is an unused fish that eats seaweed and is difficult to process, so it is not available on the market. Since it is coated with flavored breadcrumbs, it can be cooked just by baking. Salmon is a light white fish that is fried with flavored breadcrumbs to create a crispy texture on the outside and fluffy on the inside. Seasoned with a punchy garlic soy sauce flavor. Standard: per 100g Price: 178 yen (192.24 yen including tax) *4 Support by eating “Sakai Salmon” farmed in Shiga Town, Ishikawa Prefecture [Sold at about 30 stores] This is a salmon trout raised in Togi Port, Shiga Town, Ishikawa Prefecture. The taste is exquisite with just the right amount of fat.
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-a8c5c2d73d7604e31e1f10f6974d668b-595×272.jpg Saikai salmon sashimi Standard: 8 cut Price: 598 yen (645.84 yen including tax) *4
https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-0485fd3959732f8b8e1e238121481c7b-582×248.png Saikai Salmon Sashimi Book Standard: per 100g Price: 398 yen (429.84 yen including tax) *4 *1: Stores in Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku. Some stores may not carry it. *2: The types of fish handled vary depending on the region and store. *3: Because this is a wild fish, some stores may not carry it due to weather or other factors, or depending on the amount of fish caught. *4: If purchased individually, the tax-included price will be rounded down to the nearest whole number. • [Reference] About Pride Fish Image
URL: https://prcdn.freetls.fastly.net/release_image/7505/4704/7505-4704-ccf2af5f04572f5baded55650f9b98a6-464×287.png JF This is an initiative led by groups (fishermen’s federations and fisheries cooperatives) to increase the consumption of domestic marine products by recommending to consumers seafood and algae that are confidently selected by fishermen. We started this initiative in 2014. Pride fish are selected by each prefecture’s JF. Selection conditions 1. It must be a really delicious fish that the fishermen are proud of. 2. Must be locally caught. 3. The fish must be in season. 4.The fish must meet the standards established by each member. You can select up to 16 fish species per prefecture. As of October 31, 2024, 295 pride fish species have been selected. More