[Frutta Frutta Co., Ltd.] “Acai Bowl” ranked 23rd in Nikkei Trendy’s “Top 30 Hit Products of 2024”! “Acai Bowl(R) at Home” sales are strong, 921% compared to the same period last year
Frutta Frutta Co., Ltd. Press release: October 31, 2024 “Acai Bowl” ranked 23rd in Nikkei Trendy’s “Top 30 Hit Products of 2024”! “Home Acai Bowl(R)” sales are strong, 921% compared to the same period last year Frutta Frutta Co., Ltd. (location: Chiyoda-ku, Tokyo, President: Makoto Nagasawa, hereinafter referred to as the “Company”) has announced that sales of its long-selling frozen mix-based “Home Acai Bowl (R)” have increased significantly this year. As the acai bowl itself has been receiving increasing attention, the “acai bowl” has been selected as 23rd in Nikkei Trendy’s “Top 30 Hit Products of 2024”.
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-ca606c36098a30cd2711f15a244864c3-840×1189.jpg
Presentation” held on October 31, 2024 (Thursday), it was stated that “Acai” is booming in Japan for the first time in about 10 years due to emphasis on SNS photos. Sales of home kits increased by 921% compared to the same period last year. ” and was introduced as Also evaluating the expansion of home demand It was done.
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-ace5c5ff0afa1952d838f7a2a569a73c-731×443.jpg ■Nikkei Trendy’s “Top 30 Hit Products of 2024” decided and released all at once You can see the top 30 selected items here.
https://xtrend.nikkei.com/atcl/contents/18/01085/00001/
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-55c8e2857b6b1b89dce2940cb86b5f8b-1000×1000.jpg Presentation venue ■What is Acai Bowl (R) at home A frozen mix base made by pre-mixing acai with fruits such as bananas and strawberries. You can easily make a full-fledged acai bowl without using a mixer or blender by simply thawing the bag under running water and adding granola or fruit. This is Frutta Frutta’s long-selling product*1, which uses no fragrances or colorants and is particular about the richness and fresh taste of acai, as well as its delicious taste and quality. At restaurants, acai bowls cost around 1,000 yen, but a 100g bowl can be purchased for around 300 yen*2, making it popular. *1: Released in 2012 *2: Please prepare toppings such as fruit or granola according to your preference.
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-8ad70d6eeb84613de3cc8799c48ea9f3-640×773.png In the same series, “At Home Acai Bowl (R) 7 Pack”, which comes in 7 packs, and “At Home Acai Bowl (R) Premium”, which comes in a cup, are also on sale.
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-e6f2cf48b6404a02c6a96626df0e8f43-682×404.png
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-305cc1f9f76bbefef2513218320e9710-630×604.jpg [Product details] https://www.frutafruta.com/products/bowl/ ■“Acai bowl at home (R) ” recommended point! 1. Why acai bowls can be used as a substitute for rice Acai has become recognized as a fruit that is good for health, but not many people know exactly what it is good for. Acai is particularly characterized by its iron content, anthocyanin (a pigment that is a type of polyphenol), dietary fiber, calcium, omega fatty acids, and amino acids, among others. Supports those who prefer active intake of iron It’s a fruit. When you make an acai bowl, you can add fruits, cereals, yogurt, etc., and it becomes a “nutritive food” that allows you to take in many ingredients. Although it’s healthy, you can eat it like a dessert and still feel full. Therefore, it is recommended as a meal replacement.
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-6118f27816d8dcf1df981ce1b710d5e3-1202×1270.png 2. It’s thick and delicious! Rich grosso *Using acai At Frutta Frutta, we only use “Grosso Acai” with a solid content of 14% or more, which is 175% richer than the concentration of acai puree specified by the Brazilian Ministry of Agriculture, which is 8% or more solids in the puree. company standards). This is why Frutta Frutta’s acai is so rich and full-bodied. *”Grosso” is a Portuguese word that means “rich” or “thick.”
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-a0b81fce0fa1ea841708084cedda2e6c-630×630.jpg 3. Acai growing forests through agroforestry Frutta Frutta’s acai is grown using “agroforestry,” an agricultural method that creates forests. This is a farming method that combines agriculture and forestry to green Amazon land that has been devastated by
deforestation. This makes it possible to absorb CO2 during the cultivation process, so we display the CO2 reduction mark on products that use raw materials from our agroforestry cultivation. The CO2 reduction in “Home Acai Bowl (R)” is equivalent to 180g for a 100g pack. [About the CO2 reduction mark]
https://www.frutafruta.com/co2reduction/
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-6a90de7f9a1684fbabe95f93e5155e9e-500×500.jpg ■What is “agroforestry”, an agriculture that creates forests Agroforestry is a farming method that involves planting crops and trees together, and there are various examples of it being practiced around the world. Our supplier, CAMTA Agricultural Cooperative (official name: Tomés Agricultural Cooperative), is involved in agroforestry, which involves planting a variety of fruit and timber seedlings and annual crops on degraded land in the Amazon. The feature is that you can get a continuous harvest from the first year, and you can grow trees and regenerate the forest while cultivating fruit trees. It enables sustainable production that was not possible with conventional monoculture, and is a sustainable method that not only creates forests but also creates employment and contributes to regional development, which has social, economic, and environmental benefits. It is attracting attention from all over the world as an agricultural method.
https://prcdn.freetls.fastly.net/release_image/24416/173/24416-173-dcd7adc1f8d15188d55842085781bf94-964×271.jpg ■About Frutta Frutta Co., Ltd. A pioneer in the import, processing and sales business of Amazon fruits including acai. Founded in 2002 with the philosophy of “living in harmony with nature,” we use our business power to contribute to the development of agroforestry, an
agricultural industry that creates forests, and aim to realize a sustainable society where the economy and environment coexist. We import Amazon fruit raw materials grown primarily through agroforestry from Brazil’s Tomés Agricultural Cooperative Association (CAMTA) and sell them to manufacturers and restaurant chains. Manufacture and sale of products, etc. Location: Agroforestry Bldg. 3-2-28 Kudankita, Chiyoda-ku, Tokyo Representative: Makoto Nagasawa, Representative Director, President and Executive Officer URL:
https://www.frutafruta.com/