[Hakutsuru Sake Brewery Co., Ltd.] A new commercial video for “Hakutsuru Awayuki Sparkling” featuring Kasumi Ishikawa will be released on SNS, TVer, and other channels from November 1st!
Hakutsuru Sake Brewery Co., Ltd. Press release: October 31, 2024 A new commercial video for “Hakutsuru Awayuki Sparkling” featuring Kasumi Ishikawa will be released on SNS, TVer, and other channels from November 1st! Starting Friday, November 1, 2024, Hakutsuru Sake Brewery Co., Ltd. will be running a video advertisement for “Hakutsuru Awayuki Sparkling” featuring Olympic medalist and former table tennis player Kasumi Ishikawa on SNS (Instagram, X, YouTube), TVer, etc. Start with. The brand message is “Autoppai.” This is a word that describes the light popping bubbles and sweet, refreshing taste. Mr. Ishikawa expresses this “Awatuppai.”
https://prcdn.freetls.fastly.net/release_image/13868/307/13868-307-6781a634e970e29cf0a1dca05def72cb-2126×709.jpg
https://prcdn.freetls.fastly.net/release_image/13868/307/13868-307-7dd4be0bd238af8e95100bfea4c4501b-3900×479.jpg ■Aim of appointing Kasumi Ishikawa Kasumi Ishikawa’s charm is her bursting smile. And a look to take on new challenges. There is no one more suitable to represent the future of “Hakutsuru Awayuki
Sparkling”! Therefore, I have decided to appear in the advertisement. ■Kasumi Ishikawa Profile Born in Yamaguchi Prefecture in 1993. He grew up with both parents being former table tennis players, and began playing competitively in the first grade of elementary school. Since his junior days, he has distinguished himself by winning numerous tournaments, and contributed to winning three consecutive Olympic medals. He will retire from active duty in May 2023. Currently, he is engaged in activities that utilize the experience he gained from playing table tennis. [Past major results] 〇Olympics Singles 4th place/Team silver medal (London), team bronze medal (Rio de Janeiro), team silver medal (Tokyo) 〇World Championship Individual mixed doubles gold medal (2017), team silver medal (2014.2016.2018) 〇All Japan Championship Singles championship (2011.2014.2015.2016.2021) ■Message from Mr. Ishikawa When I drank Awayuki for the first time, it was very delicious with its thick yet refreshing taste and the foam that spread in my mouth. During the commercial shoot, we had fun filming in the light snowy world. I think this is a commercial that expresses “Awatsupai.” I want to drink it after work, on holidays, in various situations with family and friends, and I want everyone to enjoy Awayuki too.
https://prcdn.freetls.fastly.net/release_image/13868/307/13868-307-2cf56b12c4bbe46c5320adeceaaf5289-564×722.png ■Hakutsuru Awayuki Sparkling Product Name Hakutsuru Awayuki Sparkling 300ml Reference retail price: 481 yen (excluding consumption tax) Ingredients: Rice (domestic), Koji rice (domestic rice)/carbon dioxide Alcohol content 5% Sake level -58 Acidity 3.2 Amino acid content 1.2 Product features Sparkling sake made from rice. This sake is perfect for a relaxing time and uses yeast that produces a citrus-like aroma, which was developed by Hakutsuru Sake Brewery. When you take a sip, the refreshing sweetness and refreshing acidity spread in your mouth along with the fizzing feeling of carbonic acid.
https://prcdn.freetls.fastly.net/release_image/13868/307/13868-307-ef554ebada285a97c4a906ac8645bba2-1428×2700.jpg Pairing dishes: Dishes using cheese, cream croquettes, bagna cauda, chocolate, Strawberry Daifuku, cakes made with fresh cream, etc. Awards: Delicious Sake in a Wine Glass Award 2024 Sparkling SAKE Category Gold Award Monde Selection 2024 Gold Award Milan Sake Challenge 2024 Sparkling Division Manifica Award ( *) *Sake exhibited that was selected for the Platinum Award in the Sake Tasting Judgment Division The highest award where only one product is selected from among the products Brand site https://www.hakutsuru.co.jp/awayuki/ Official online shop https://www.e-hakutsuru.com/products/a6708 ■Inquiries from general customers Hakutsuru Sake Brewery Co., Ltd. Customer Service Office TEL: 078-856-7190 (Monday-Friday 9:00-17:00, excluding public holidays) Hakutsuru homepage:
https://www.hakutsuru.co.jp/customer/ ▽News release (PDF)