Piaget announces new watch “Piaget Andy Warhol” to celebrate 150th anniversary
Piaget Press release: October 31, 2024 Piaget announces new watch “Piaget Andy Warhol” to celebrate 150th anniversary Collaboration with the Andy Warhol Art Foundation
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https://prcdn.freetls.fastly.net/release_image/9252/189/9252-189-8c32b0911b90351b3cfbe3508d2f561d-3900×3584.jpg Introduced in 1972, discontinued less than a decade later, and reintroduced in 2014, this elegant masterpiece is today synonymous with artist and cultural icon Andy Warhol. . Andy Warhol, a friend of the House and a key member of the Piaget Society, owned no fewer than seven Piaget watches. However, among this diverse collection, the watch that was most dear to him was the model formerly known as the Black Tie Watch, which was equipped with the Beta21 movement that symbolized the era. The bold and powerful 45mm cushion-shaped case is elegantly decorated with the signature gadroons, making it a coveted watch for watch enthusiasts around the world. Today, in a new collaboration based on a formal licensing agreement with the Andy Warhol Art Foundation, Piaget and the Foundation have changed the official name of the watch to the Andy Warhol Watch. The first watch to celebrate this promising partnership is the Andy Warhol Clous de Paris Watch, reinterpreted in contemporary design. The case is characterized by its shiny Clous de Paris finish. “The Andy Warhol Art Foundation is thrilled to celebrate the bond between Warhol and Piaget with this Warhol-named watch, which, as its name suggests, is timeless and iconic. The Andy Warhol Art Foundation embodies a unique spirit. says Michael Dayton Herman, Director of Licensing, Marketing and Sales.
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https://prcdn.freetls.fastly.net/release_image/9252/189/9252-189-9269d706f1a248e66d2ac88153d03f20-3900×3317.jpg “The Andy Warhol Art Foundation’s trust in Piaget is a clear demonstration of the Maison’s deep and sincere relationship with Andy Warhol, and we are both honored and humbled. A new era begins for this extremely unique timepiece,” says Benjamin Comer, CEO of Piaget. Image
URL: https://prcdn.freetls.fastly.net/release_image/9252/189/9252-189-c7377c98af65acbcaec88cf14b64e2f8-2026×2700.jpg Rebuilding the icon One of the most sophisticated and elegant decorative techniques in watchmaking, clous de Paris (also known as hobnailing) is a guilloché pattern characterized by a jewel-like pattern of small pyramidal squares. This decoration is firmly embedded in Piaget’s DNA, appearing on its most stylish models in the 1970s, from round watches to multi-shaped designs. However, working with icons is never easy. Piaget’s “Atelier de l’Excellent” spent 10 months developing and perfecting the Clous de Paris finish for the white gold case of the Andy Warhol watch. The design challenge lies in the cushion-shaped case, reminiscent of the original distinctive gadroons. The Clous de Paris motif is not only a curved, rounded surface rather than a flat surface, and not only must it be
painstakingly finished by hand, but also, like the original gadroon decoration, it has delicate overlapping layers and a fantastical appearance. The lighting effects and mesmerizing artistry had to be achieved. Complementing this finish is the unique blue meteorite dial. With its vibrant hue and unique shine, meteorite reflects Piaget’s signature design with ornamental stones, a material chosen by the Maison for exclusive creations. Blue meteorite lends a sense of rarity and individuality to Andy Warhol’s new watch. Dauphine hands and sophisticated indexes are the finishing touches to the vintage look, highlighting the unique character of the design. With its new Clous de Paris decoration, bold vintage style, and 501P1 in-house self-winding movement, the new Andy Warhol Clous de Paris Watch has a natural presence in the collection. . The 2023 High Jewelery Metafolia, with baguette-cut emeralds adorning the petrified wood dial, the pink gold model with malachite and black dial, and the Society Bar of the Piaget booth at Watches and Wonders 2023. , a fresh, contemporary addition to an extremely limited collection of Andy Warhol’s unique 10-piece private collection.
https://prcdn.freetls.fastly.net/release_image/9252/189/9252-189-03e3665a5b659be0fb73dec3caf572af-1815×2700.jpg (C)Leonardo Cendamo Andy Warhol and Piaget In 1973, Andy Warhol acquired a Piaget black tie to add to his six other Piaget watches (four of which are now in the Piaget Private Collection). Andy Warhol met Yves Piaget in New York in 1979 and they became a dear friend of the House. Andy Warhol was a regular member of the Piaget Society and traveled with Yves Piaget to glamorous events in New York and Palm Beach. The two were also often seen hanging out with the beau monde crowd at Studio 54 and Chez Régine. In 1983, Yves Piaget was featured in Interview magazine, which Warhol founded in 1969, featuring a conversation with young artist and gallery owner Robert Lee Morris. Andy Warhol truly embodies the spirit of Piaget and the Piaget Society. His special and historic friendship with Yves Piaget became a relationship recognized today by the Andy Warhol Art Foundation. Image
URL: https://prcdn.freetls.fastly.net/release_image/9252/189/9252-189-415d63c4a680888e98091709deff42e3-3900×3900.jpg About Piaget Piaget’s unique charm lies in its bold style. The creative style inherited since our founding in 1874 is embodied in our gorgeous watches and jewelry. A passion for bold creativity was born in La Côte-aux-Fées in the Swiss Jura Mountains. It was in 1874 that the founder of the Maison, Georges-Edouard Piaget, set up his first workshop on his family’s farm in the village and began creating high-performance movements. From then on, Piaget’s name as a watchmaker became widely known. Piaget, which values its pioneering spirit, began designing and producing thin movements in the late 1950s. The movement, which is the cornerstone of the Maison’s signature Altiplano movement, has become one of Piaget’s signatures, leaving its mark on the world of watchmaking. At the same time, Piaget has always emphasized creativity and artistic values, with a style that combines gold and colorful colors, new shapes, precious gemstones, and ornamental stone dials. With outstanding craftsmanship, the Maison produces exquisite creations such as Altiplano, Piaget Polo, Limelight Gala, Possession, Piaget Sunlight, Piaget Rose and Extremely Piaget. continues to create. About the Andy Warhol Art Foundation Andy Warhol was a leading American artist of the 20th century who challenged himself to see art from a different
perspective. Since its establishment in 1987 in accordance with Warhol’s will, the Andy Warhol Art Foundation has continued to be at the forefront of supporting contemporary art in the United States. To date, the foundation has awarded approximately $300 million in grants to support the creation, exhibition, and documentation of contemporary art, with a focus on experimental, underrecognized, and challenging work. I did. Through the Foundation’s tireless efforts to preserve and strengthen its founder’s legacy, Warhol’s original and open-minded spirit will continue to have a profound impact on the visual arts for generations to come. Sho. The revenue the Foundation receives from projects like this one goes toward making grants.
Model name: Piaget Andy Warhol / Piaget Andy Warhol 9,944,000 yen (estimated price) -Material: 18K white gold with Clous de Paris finish -Case diameter: 45mm -Movement: 501P1
self-winding movement -Dial: Blue meteorite dial -Waterproof: 3 ATM water resistant -Strap: Dark blue alligator strap, 18K white gold ardillon buckle Contact: Piaget Contact Center 0120-73-1874