Pasona Group Co., Ltd. Regenerating a vacant store in Kotohira Town, Kagawa Prefecture into a new facility to further revitalize the region Regional Revitalization Company’s “Region Marugoto Hotel” opens on October 31st

[Pasona Group Co., Ltd.] Revitalizes a vacant store in Kotohira-cho, Kagawa Prefecture into a new facility to further revitalize the region.Regional Creation Company’s “Region Marugoto Hotel” opens on October 31st ​
Pasona Group Co., Ltd. Press release: October 31, 2024 A vacant store in Kotohira Town, Kagawa Prefecture will be renovated into a new facility to further revitalize the
region.Regional Creation Company’s “Region Marugoto Hotel” will open on October 31st. Regional Revitalization Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Jun Omi; hereinafter referred to as Regional Revitalization Company) is a Pasona Group company that develops related population creation projects in Kagawa Prefecture and Shikoku. As part of our
revitalization project, we will start the “Region Entire Hotel” on October 31st (Thursday), which will redevelop vacant stores in the “Shinmachi Shopping District” connected to Kotohira Shrine Omotesando into lodging facilities. From the same day, we will begin accepting reservations for accommodation facilities, as well as open a Japanese tea cafe and bagel shop.
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-968a72c12f7d6f165a969a0ce69a90f1-3900×2262.jpg

Local Soseisha has entered into a business partnership with the Kotohira Town Chamber of Commerce and Industry in Kotohira Town, Kagawa Prefecture, on a “vacant store countermeasures project”, and the Kotohira Shrine Omotesando Utilizing vacant stores in the Shinmachi Shopping District, which is connected to Masu. Now, Regional Creation Company will be renovating five vacant stores and buildings and opening them as “accommodation facilities,” “bagel shops,” and “Japanese tea cafes.” The accommodation facility “GOKAN KOTOHIRA” has opened five accommodation buildings based on the concept of “wood, fire, earth, metal, and water” based on the idea of ​​”five elements yin and yang” that is deeply rooted in Japanese culture. Guests can experience the “extra-ordinary” through the luxurious facilities that make use of the characteristics of Japanese houses, while also experiencing the “everyday” through the shopping street.
Additionally, a demon monument approximately 4.5m in height has been installed within the facility. The demon, which is familiar in folk tales from all over Japan and has ties to Kagawa Prefecture, aims to become a new landmark for Kotohira Town as a symbol of the facility’s vitality. In addition, in collaboration with Shikoku’s specialty products, The TeaRoom KOTOHIRA, a Japanese tea cafe that offers a total of 26 products in 7 types, such as chocolate, tea bean paste dumplings, and monaka ice cream developed using branded tea from the four prefectures of Shikoku, will always have 20 There is also a specialty store called “Bagel House KOTOHIRA” that offers a wide variety of vegan and vegetarian bagels. By communicating the charms of Shikoku, we will create a place for interaction between domestic and foreign tourists and local residents, and serve as a hub for the local community, working to revitalize the eastern end area of ​​Shinmachi Shopping District. Through this project, Local Souseisha will contribute to economic development and regional revitalization by conveying the charms of Kotohira Town to domestic and international tourists, as well as contributing to the creation of local employment in Kotohira Town. ■Overview of “Regional Entire Hotel Project” Opening day October 31, 2024 Location: Kotohira Town “Shinmachi Shopping Street” east end area Area: 733 square meters *Total total of Kotohira Stationery Store, Bizou Brewing, accommodation facilities, Japanese tea cafe, and bagel shop Contents: As part of a project aimed at regional revitalization in Kotohira-cho, Kagawa Prefecture, a vacant store in the Shinmachi shopping district connected to Kotohira Shrine Omotesando and vacant houses have been renovated into accommodation facility “GOKAN KOTOHIRA”, Japanese tea cafe “The TeaRoom KOTOHIRA”, and bagel shop “Bagel House KOTOHIRA”. A regional revitalization project to redevelop the area along with the two existing stores 1. Accommodation “GOKAN KOTOHIRA” We offer a total of 5 accommodation facilities for long-term stays based on the concept of the Five Elements theory (“Wood”, “Fire”, “Earth”, “Friday”, “Water”) Price: 1 night 2 days 2 people 44,000 yen (tax included) ~ Time: Check-in/15:00, Check-out/10:00 Closed: None Area: Each building 60 square meters Capacity: 27 people Note: The building with the concept of “earth” is exclusively for customers with dogs
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-ce948ee696c47bf2efbf728215a5cd5f-2048×1365.jpg ▲“Gold” building interior view
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-8fa754caa336985d0b04ac25419268de-1933×1288.jpg ▲“Earth” building interior view 2. Japanese tea cafe “The TeaRoom KOTOHIRA” We sell a total of 7 types and 26 types of sweets using tea from the four prefectures of Shikoku Business hours: 10:00～18:00 Closed: Wednesday Number of seats: 6 seats Product: Pilgrimage chocolate/2,500 yen (tax included) Tea bean dumplings/various 350 yen (tax included) Tea ice cream/400 yen (tax included) etc.
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-7c247662973cde4c68bb3f7ddbf0c04b-1438×958.jpg ▲Japanese tea cafe interior view
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-f4d4162f45d15d0379d1a5dee9a04e34-2048×1365.jpg ▲Tea bean dumpling 3. Bagel shop “Bagel House KOTOHIRA” We sell over 20 types of vegan and vegetarian bagels using Shikoku specialty products Business hours: 10:00～18:00 Closed: Wednesday Number of seats: None Product: Plain bagel / 350 yen (tax included) Matcha walnut bagel / 400 yen (tax included) Pumpkin Kinpira Bagel / 400 yen (tax included) etc.
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-6a91241d8b2cdf5fa7ba2ac0ba08f8f5-1438×958.jpg ▲Bagel shop interior
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-21ef12c61b86359aea74dd34b414f7c6-2048×1365.jpg ▲Vegan & Vegetarian Bagel Inquiry: E-mail: info@chihousousei.jp Note: This project will be implemented as part of the “FY2020 Regeneration and Value Addition Project for Tourist Destinations and the Tourism Industry through Regional Integration” operated by the Japan Tourism Agency. Reference) Local Soseisha’s efforts at “Shinmachi Shopping District” in Kotohira Town, Kagawa Prefecture To date, Local Creation Company has been working on regional revitalization projects in parallel with various regions and local governments across Japan, and has provided city promotions that widely disseminate the charm of regions discovered from a third-party perspective, human resources securing, and human resource development support. We are involved in matching regional projects with human resources in urban areas. In Kotohira Town, Kagawa Prefecture, we have partnered with the Kotohira Town Chamber of Commerce and Industry in Kagawa Prefecture to carry out a regional revitalization project through the development of vacant stores. “Kotohira Stationery Store” (
https://www.instagram.com/kotonote_days/ ) Aiming to serve as a hub for the local community, we renovated a former boutique store into a stationery goods specialty store and opened in April 2020. Select stationery such as “kotonote”, an original notebook with multiple papers, covers, clasps, etc., where you can create your own book from approximately 100,000 combinations, as well as pens and files that are in line with our store concept. Selling goods etc. In order to further enhance the hub function of the local community, we have opened a community space called “Oyatsu no Takaba” inside the stationery store as a multipurpose place for local people to easily gather and interact. “DONZO Brewing” ( https://www.instagram.com/donzo_brewing/ ) A former pottery store in a shopping district was renovated with the aim of establishing a base for interaction between local residents and tourists, as well as creating a collaborative project and co-creation population. It opened in June 2023 as a store offering craft beer brewed at a beer factory. We mainly brew and sell craft beer brewed in the Shikoku region and original craft beer, and we use the industrial waste “malt residue” produced after brewing beer as raw material for baked goods and fertilizer, and are environmentally friendly. We are putting our efforts into practice.
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-ab553c5f7e9e8cca23fdcb16fa4f3f41-3900×2925.jpg ▲Kotohira Stationery Store
https://prcdn.freetls.fastly.net/release_image/16751/1844/16751-1844-31b3433bb72c86cd6644993d5ae168dc-1479×1109.jpg ▲DONZO Brewing ■Company profile Company name: Regional Revitalization Co., Ltd. Location: 3-1-30 Minami Aoyama, Minato-ku, Tokyo
Established: October 28, 2008 Capital: 60 million yen (including capital reserves) Representative: Atsushi Omi, Representative Director and President Business content: Public relations support, lifestyle media development, new value market development URL:
http://chihousousei.jp/ ▼Information