[Tikaras Co., Ltd.] Japan’s first photography app specializing in accommodation facilities, “Byme,” holds a webinar specialized in the travel and accommodation industry ~ Aiming for a sustainable tourism industry and eliminating regional disparities ~
Tikaras Co., Ltd. Press release: October 31, 2024 Byme, Japan’s first photography app specializing in accommodation facilities, holds a webinar specialized in the travel and accommodation industry ~ Aiming for a sustainable tourism industry and eliminating regional disparities ~ A joint webinar with the leading word-of-mouth analysis company “TrustYou.” There are 2 titles, and each performance will be held twice, for a total of 4
performances. Founded in 2022 and incorporated in December 2023, the company operates Byme, Japan’s first photography app for lodging facilities and a cutting-edge marketing app unlike any other in the world. The company Tikaras (Representative: Yuhi Oshima, Headquarters: Minato-ku, Tokyo, hereinafter referred to as the “Company”), in collaboration with TrustYou Co., Ltd. (Minato-ku, Tokyo,
Representative Director and President: Takahiro Shiwa), announced the “On November 12, 2024 ( We will hold two webinars on November 26th (Tuesday) and November 26th (Tuesday).The theme is “Making a difference with customer attraction actions! The forefront of reputation management.”
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“management” of “reputation” and is used by companies to improve their own reputation and take measures and responses to reputational damage and bad reviews. It means to do something. This is an initiative to actively engage in reputation and brand image, and to control the direction in which the company is aiming. Activities include not only normal communication such as advertising and public relations activities, but also crisis management communication in emergencies, such as press conferences when scandals occur. Especially in accommodation facilities, The importance of word-of-mouth is a hot topic, just like revenue management, as a means to increase unit prices and improve conversion rates. It becomes. Why we decided to hold a webinar The impetus was our encounter with TrustYou Inc. at an exhibition we attended a year ago. By combining “TrustYou,” which provides an analysis tool that visualizes review information on accommodation sites, etc., with our photography app “Byme,” which provides a solution to visualized information, we are solving problems in the travel and accommodation industry. We decided to hold this event because we thought we could make a great contribution. Eliminate regional disparities and aim for a sustainable tourism industry In the future, we will use this webinar to help solve social issues. While tourists are concentrated in urban areas and famous tourist
destinations that are rich in tourism resources, there is a disparity in that in rural areas and hidden tourist destinations, recognition and ability to attract tourists is low, making it difficult for lodging facilities to generate profits. Utilizing the visual marketing provided by our company, we promote attractive areas and facilities that are unknown to tourists and aim to decentralize the flow of tourism. The reason I started my business was the “cutting-edge management system” I saw at an overseas OTA It all started when I was working at JTB, where I was able to experience the advanced systems of overseas OTAs. (OTA is an abbreviation for Online Travel Agent, and is a travel agency that conducts transactions only over the Internet.) Representative Oshima’s grandfather worked for a railway company, and his mother worked at an inn, so he has been close to travel ever since he was born. After graduating from university, Oshima got a job at a travel agency and has interacted with people at many Japanese “inns,” but at all of them, communication by fax or telephone is the norm, and reservations are managed by writing them down on paper. There were many places where it was. Oshima has always thought that this was the norm, but he was shocked to learn that everything from managing promotional photos to customer management and sales numbers was done digitally through overseas OTAs. Up until now, I had seen first-hand the problems that Japanese accommodation facilities had with customer management and photo management, so I wanted to be able to create something similar to what I saw at overseas OTAs in Japan. I decided to start my own business. In the future, we will continue to push forward every day with the desire to create not only accommodation facilities but also services that overturn common sense in the world.
https://prcdn.freetls.fastly.net/release_image/141564/1/141564-1-901d185f0a6acb7de638f40ca6d59a29-775×415.png Representative Oshima Event overview [First event overview] Date: November 12, 2024 (Tuesday) 13:00-14:00 Price: Free (zoom) [Summary of the second event] Date: November 26, 2024 (Tuesday) 13:00-14:00 Price: Free (zoom) Viewing application form:
https://forms.gle/Av1CaGPifVemb4na7
Company profile Tikaras Co., Ltd. Address: 5F, 2-2 Minami Aoyama, Minato-ku, Tokyo 107-0062 Representative: Yuhi Oshima URL:
https://app-byme.com/ Inquiries regarding the article Tikaras Co., Ltd. Public relations person: Momoko Kitagawa Phone number:
080-5733-9476 Email: momoko_kitagawa@app-byme.com