“Fasting bars” are the future trend! Sunstar’s “Delicious Fasting for the Body” has been selected as the 5th predicted hit of Nikkei Trends in 2025!

“Fasting bars” are the future trend! Sunstar’s “Delicious Fasting for the Body” has been selected as the 5th predicted hit of Nikkei Trends in 2025! ​ Sunstar Group Press release: October 31, 2024 “Fasting bars” are the future trend! Sunstar’s “Delicious Fasting for the Body” has been selected as the 5th predicted hit of Nikkei Trends in 2025!
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Sunstar Group’s (hereinafter referred to as Sunstar) fasting bar “Delicious Fasting for the Body” was ranked 5th in Nikkei Trendy’s “Top 30 hit predictions for 2025”. This product is attracting a lot of attention as a future trend by offering a stress-free and healthy habit that fits modern busy lifestyles with the innovative concept of “edible fasting.” [Background of selection and evaluation] The Fasting Bar from “Delicious Fasting for the Body” was selected as a product that meets the health needs of consumers. In the diet market, the common sense of “dieting that forces you to endure” has spread, but Sunstar’s fasting bar completely overturns this way of thinking. A new approach called “edible fasting” that allows fasting to be continued stress-free, especially as 16-hour fasting is gaining in popularity, is nutritionally balanced so that it does not interfere with fasting, so it is easy to fast for 16 hours and maintain healthy habits. It was evaluated. For consumers with busy lifestyles, being able to manage weight by substituting a bar for one meal while reducing hunger pangs is a huge benefit. “Fasting that is delicious for the body” is the first in Japan that is based on America’s cutting-edge nutritional science “FMD(R)” (pseudo-fasting) and has been developed with nutritional balance (Fasting Support PFC) that supports fasting. This is a product that can. In particular, the convenience of supporting short-term fasting is popular with consumers. [Impact on the market] Consumer desire to lose weight has led to a number of blockbuster products, but a new concept that allows you to stay healthy by fasting for 16 hours while still eating is gaining consumer interest. This product is expected to be an easy-to-follow diet food and a solution especially for busy consumers. [Future development] Currently, it is only available through Sunstar Mail Order, Amazon, and Rakuten Market, but by 2025, we are aiming to expand into physical stores such as health and beauty specialty stores, and general distribution such as convenience stores. By expanding these sales channels, more people will be able to obtain “delicious fasting for the body,” and it is expected that it will become a hit product in 2025.
https://prcdn.freetls.fastly.net/release_image/5120/457/5120-457-e51fb77c845f95d410e19fa11e074a5d-1056×748.png [Product Overview] ANDFASTING Delicious fasting for the body (cacao & nut flavor/honey & almond flavor) Release date: April 2024 ~ mail order You can easily fast for 16 hours by replacing one of the 1.3 meals with one of these fasting bars. (Figure 1) 2. The richness of dietary fiber and the crunchy texture of nuts provide a satisfying feeling. 3. Mainly nuts, with a hint of sweetness added with honey to bring out the deliciousness of the ingredients themselves. 4.No sugar or flour. 5. 100% plant-derived lipids provide fasting support PFC. https://jp.sunstar.com/notice/press_release/20240424_007161.html Image
URL: https://prcdn.freetls.fastly.net/release_image/5120/457/5120-457-267ed32094af5f14d7d4ac55bb4ab647-3900×2355.jpg Delicious fasting for your body (cocoa & nut flavor)
https://prcdn.freetls.fastly.net/release_image/5120/457/5120-457-bcc0189eef0aaefb9f4bd034471dae0c-3900×2355.jpg Delicious fasting for your body (honey & almond flavor)
https://prcdn.freetls.fastly.net/release_image/5120/457/5120-457-06bb25f1e4eae06ccc62464c9669fd81-824×248.png Figure 1) Example of incorporating a 16-hour fast [About Sunstar Group] The Sunstar Group is centered around the holding company Sunstar SA (Etowah, Switzerland), and Sunstar Switzerland SA (Switzerland), which globally manages products and services for consumers such as oral care, health foods, and cosmetics, and the automotive We are a corporate group whose core company is Sunstar Singapore Pte. Ltd. (Singapore), which globally oversees industrial products and services such as adhesives and sealants for construction, metal processing parts for motorcycles and automobiles, etc. 100 years mouth 100 years health In the era of 100-year lifespans, Sunstar’s goal is to achieve whole-body health and a fulfilling life, starting with oral health. Oral care, such as brushing your teeth every day, protects your oral health and also protects your overall health. Eating for 100 years, talking and laughing for 100 years. We believe that each individual should take good care of their oral health in order to live a bright and fulfilling life in their own way. We will continue to aim to contribute to extending people’s healthy lifespans by providing information, services, and products that contribute to whole-body health, starting with oral health.
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