【ERIKA Co., Ltd.】 As popular as the acai bowl in Hawaii! An oat specialty store in Osaka has released a pink “Pitaya Bowl” that is rich in vitamins and stands out. With natural homemade granola. ERIKA Co., Ltd. Press release: October 31, 2024 As popular as acai bowls in Hawaii! An oat specialty store in Osaka has released a pink “Pitaya Bowl” that is rich in vitamins and stands out. With natural homemade granola. New products unique to an oat specialty store, such as Greek yogurt plates with plenty of natural granola, Earl Gray-flavored scones made with oat flour, and matcha oat milk lattes. Products too.
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increasingly popular acai bowl, but also the pitaya bowl. Sales started on October 1, 2024. Pitaya, which rivals acai in nutritional value and is characterized by its bright pink color, is rapidly gaining attention as the next trend in an overabundant acai market and acai shortage problem. What is OAT EATERY’s pitaya bowl? Pitaya is a fruit also known as dragon fruit in Japan. Not only does the bright pink color catch the eye and make it look great in photos, but it also has an excellent nutritional value and health benefits, including an abundance of vitamins and minerals, and has been attracting attention in recent years. It has a nutritional value comparable to acai, but is low in acidity, has a refreshing sweetness, and is easy to eat. Our pitaya bowls are made without sugar and are made with only the natural sweetness of fruit and oat milk, so even those who are health conscious can enjoy them with confidence. Additionally, you can create your own pitaya bowl by choosing two types of granola, our signature product. It’s a cup where you can easily get rich nutrition while enjoying the different crunchy textures and flavors. The cup-type design makes it easy to carry and can be enjoyed with one hand, making it perfect for busy days or when going out. If you are already enjoying acai, or if you are posting on SNS, Looks great ” Targeting people who are looking for food, we are disseminating it on SNS to attract attention as a new trend. Additionally, pitaya bowl samples are available at the store. Enjoy a colorful, delicious and healthy experience by eating Pitaya and Acai depending on your mood. The price is 1500 yen including tax. The true deliciousness of pitaya bowl complemented by homemade granola
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-c172aa912b0ccd78ab8032826a1b5a87-1459×973.jpg 8 types of natural granola to choose from Granola is a must-have topping for acai bowls and pitaya bowls. It is said that one of the key points that enhances the deliciousness of acai and pitaya is their compatibility with granola. Instead of using store-bought granola, we use homemade granola with no additives, which is baked every morning in a factory behind the cafe. Based on organic oats, without the use of refined sugar or flour, and with no additives, we have perfected it through trial and error so that it can be enjoyed by all generations with peace of mind. You can choose your favorite 2 types from 8 types of granola, so you can customize it to suit your tastes. Furthermore, the pitaya bowl is made with two layers of two types of granola and fruit, so you can enjoy the change in taste along the way. Please enjoy the harmony of the gentle sweetness of pitaya and the fragrant homemade granola. A pitaya bowl that resonates with the SNS
generation, the challenge of recreating the authentic taste
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-f159d3a65d3c5127c07a21de74371330-1045×836.jpg President Sugimoto personally went to Hawaii to conduct market research on authentic pitaya In order to respond to the cute appearance that resonates with the SNS generation and the growing health consciousness each year, we began full-scale development of pitaya bowls as the “next trend”. Even in the midst of trends, we place emphasis on deliciousness and aim to create products that are healthy and will be loved for a long time. The challenge was to adjust the flavor of dragon fruit, which is milder and less sour than acai, without using sugar, and blend it with granola. Therefore, Sugimoto, the president and development leader, decided to utilize his experience in Hawaii. In order to recreate the authentic taste that he had grown accustomed to, Sugimoto traveled to his hometown of Hawaii to re-tast local pitaya and conduct market research. While comparing different types of pitaya, I discovered one fruit that goes well with pitaya and granola to bring out their deliciousness. Using this fruit as a base, we combined pitaya, oat milk, and tropical fruits, and after many trial productions, we created a base for a pitaya bowl that goes perfectly with granola. Nutrients and health benefits of Pitaya that are attracting attention We use a type of dragon fruit called red pitaya. Fruits have a variety of health benefits, such as improving immunity, beautiful skin, and improving the intestinal environment, and the following nutrients are attracting attention.
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-4b0e9c28774a23578dd8681635dfe325-640×480.jpg Red Pitaya 1. Rich in vitamin C – It can be expected to increase immunity, prevent colds, and beautify your skin. It also has anti-aging effects due to its antioxidant properties. 2. High in dietary fiber – It is said to be 65 times more rich in dietary fiber than bananas, and helps improve the intestinal environment, improve constipation, and balance intestinal flora. 3. Low calorie – It has fewer calories than other fruits, making it suitable for dieting and weight management. 4. Minerals (magnesium, potassium) – Magnesium supports muscle and nerve function and helps reduce stress. Potassium is effective in preventing swelling and controlling blood pressure. 5. Folic acid – It contains the highest amount of folic acid among all fruits that can be eaten raw. It also helps in the production of red blood cells and promotes metabolism. 6. Antioxidant ingredient (betacyanin) – Red pitaya contains a polyphenol called betacyanin, which prevents cell oxidation and has cardiovascular health and anti-inflammatory properties. Interesting comparison between pitaya and acai What exactly is the difference between pitaya and acai? Compare in terms of taste, flavor, and nutrients.
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-4d4db88071dce8feabccc5da92ccce36-3024×2274.jpg Pitaya bowl (front) and acai bowl (back) Taste and flavor Pitaya It is sweet, slightly creamy, and refreshing like watermelon. It is often used in smoothies and desserts because of its bright appearance. Acai Although it looks like a blueberry, it has a slightly sour and sweet taste, and a somewhat unique flavor. It is often used in smoothies and drinks. Comparison of nutrients and health effects Pitaya is mainly notable for its low calorie content and high content of vitamin C and minerals. In comparison, acai is rich in antioxidants and iron and has anti-aging properties. Both have different nutrients and health benefits, so you can enjoy them according to your nutritional balance and mood that day.
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-970248603076f2af7e9228f24389a5c6-757×526.jpg Comparison of nutrients between pitaya and acai Future developments Oat specialty store OAT EATERY AND COFFEE not only started selling pitaya bowls in October, but also launched many other new products. We offer a variety of products that bring out the charm of oats, including a plate of Greek yogurt with plenty of granola, our signature product, Earl Gray-flavored scones made with oat flour, and a matcha oat milk latte. Furthermore, starting in November, we will be making a prototype soup using oat milk for the cold winter, and we are planning to propose new flavors. Although oatmeal is not very familiar in Japan, we plan to continue to develop a variety of products in the future so that the real taste and health benefits of oatmeal can be widely known.
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-3abc1371ae0f16ef630f0c19811de54b-2738×2190.jpg Homemade granola and Greek yogurt
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-9bc9681e3a07e183693d88e84bb4fc57-3024×2419.jpg Earl Grace corn made with oat flour
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-70d894c9dc878e09a37adb38695cb7f4-3024×2419.jpg Matcha latte using oat milk
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-c4d696c1628bbc8f61e60762cd37b6b3-3900×3120.jpg Signature product granola Person in charge comment
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-9c234188088d354f34103e3cb9478d71-3900×3900.jpg OATEATERY AND COFFEE / Manager Fujii As the explosive acai boom continues, the acai shortage is becoming more and more serious. Meanwhile, we are focusing on bright pink pitaya, which resonates with the SNS generation, as the next trend, and would like to spread the word. We hope that by enjoying acai and pitaya, you will learn about the deliciousness of our specialty granola, and that you will gain a broader understanding of the inherent deliciousness and health benefits of oatmeal. About ERIKA Co., Ltd. and OAT EATERY
https://prcdn.freetls.fastly.net/release_image/151835/2/151835-2-11e416bc90134fca1c04ac11767e196a-3900×3120.jpg Inside oat eatery and coffee President Sugimoto learned about the deliciousness and health benefits of granola in Hawaii when he was a student. After returning to Japan, I made granola that my family and friends could eat safely and deliciously, and it was well received, so I officially launched “ERIKA granola” in September 2021. Due to business expansion, ERIKA Co., Ltd. was established in December 2022. It is sold at local popular stores such as Mercato Piccolo and Takamura Coffee, as well as famous stores such as Hankyu Department Store, Lucuaire, and Muji, and is also carried at Tsuruya Golf Headquarters and salons, gaining support in many places and gradually gaining recognition. I went. Due to its growing popularity, it became necessary to produce more granola, so they decided to establish their own factory. At that time, we planned to open a cafe in the space in front of the factory because we wanted to hear directly from our customers. This is how we opened OAT EATERY AND COFFEE, and with the philosophy of “delicious and healthy food,” we offer a variety of arranged menus using oatmeal. When we first opened, our main customers were overseas customers because we mainly served granola and oatmeal, but word of mouth has gradually spread the word of mouth, and now we are loved by local customers as well. In less than a year since opening, the restaurant has received over 250 reviews on Google and has a high rating of 4.9. Furthermore, we recently started offering takoyaki-flavored granola at Shin-Osaka Station, developing a business rooted in the local community as a rare healthy food souvenir. Company profile Company name: ERIKA Co., Ltd. Address: 5-1-35 Uehonmachi Nishi, Chuo-ku, Osaka-shi, Osaka Prefecture Established: December 2022 Representative: Representative Director Erika Sugimoto Business partner: Hankyu Hanshin Department Store Co., Ltd. JR West Japan Daily Service Net Co., Ltd. Weave Co., Ltd. Tsuruya Co., Ltd. LUCUA Osaka URL: https://oateateryandcoffee.com
