[Asahi Breweries, Ltd.] 4th “Enoteca Good Service Contest” held
Asahi Beer Co., Ltd. Press release: October 31, 2024 4th “Enoteca Good Service Contest” held In-house contest to realize high experience value by improving customer service and professionalism
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The 6 finalists who took on the final judging: From left: Setsugetsu Matsuba, Asuka Yazawa, Akira Iitani, President Shinji Hori, Grand Concierge winner Daichi Yamazaki, Chinatsu Hagiwara, Keita Suzuki Enoteca Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Shinji Hori) holds an in-house customer service contest “Enoteca Good Service Contest” for staff at all Enoteca shops with the aim of improving customer service and professionalism. was held. This was the 4th time for the competition, with 104 entries out of a total of 332 shop staff (employees), passing a written test, first and second rounds, and then a final round held at the Tokyo International Forum on October 22nd. The Grand Prix was decided. The “Enoteca Good Service Contest” is an internal contest for employees of Enoteca Shops, which operates 62 stores nationwide, and is held with the aim of improving the customer service and professionalism of the entire shop. You can participate regardless of your company history or experience, from your first year at the company to store manager level. First, a written test will be conducted to test a wide range of wine knowledge and general business sense.After that, in the first round of screening, a written test will be conducted on Enoteca’s brand philosophy, and sales will be based on the strengths of the business model and the role of Enoteca Shop. We conducted an essay test on the theme of what a member should do. In the second round, wine presentation and customer service role-playing were judged, and six finalists were selected. At the final judging held at the Tokyo International Forum on October 22nd, customers were selected from wines from Piedmont, Italy, and Montalcino, Tuscany, which we are promoting as part of our “Two Major Production Regions Project.” We gave a presentation that talked about the “favorite wines” that we would most like to drink. We also conducted a role-playing practical examination to convey the appeal of wine to customers through customer service, and in the end, we selected one grand prize winner (Grand Concierge) and one semi-grand prize winner (Premier Concierge). In the future, a total of six award winners, including these two and the four finalists who were certified as senior concierges, will be actively involved in customer service training for store staff, seminars inside and outside the company, and instructors for various promotions. Expand your space. The Grand Concierge award was won by Daichi Yamazaki, who won the runner-up prize in the first contest, and this is his second time competing. “I was able to express the culmination of my daily customer service.I want to provide customer service that lives up to the name of Grand Concierge,” he said of his future aspirations.
https://prcdn.freetls.fastly.net/release_image/16166/1294/16166-1294-e5c9bf7ee48bc70a69c2bb182bda4ce6-800×533.jpg Mariko Matsuhashi of Pasona HR Solutions Co., Ltd., who participated as an external judge, said, “Everyone showed off their role-playing skills.The theme of this customer service role-playing was “Wine to drink when you want to relax.” However, we would like you to take a step back and ask us what “relaxing time” means to our customers, and to try to provide customer service that is close to them.” We believe that a wine shop is not only a place where customers can purchase products, but also a place where they can convey the appeal of wine and provide the “best enoteca experience.” We will continue to hold this contest and strive to improve our customer service and professionalism in order to become a store that customers want to go to. ◆Final screening results ■Grand Concierge Grand Front Osaka store and Osaka store Daichi Yamazaki ■Premier Concierge Toki Premium Outlet Store Akira Iiya ■Senior Concierge Lumine Ogikubo store Chinatsu Hagiwara ANA InterContinental Hotel Store Keita Suzuki Jiyugaoka store Asuka Yazawa Marunouchi store Matsuba Setsugetsu ◆4th “Enoteca Good Service Contest” details ■Examination details Judging from an objective perspective on expert knowledge of wine, presentation skills, and customer service ability that conveys the appeal of wine and converts Enoteca fans ■Examination method Written test:
Examination that tests knowledge about the company’s products and wine in general, as well as basic knowledge as a business person (104 participants) Initial screening: Written test on Enoteca’s brand philosophy, short essay test on the theme of what a salesperson should do based on the strengths of the business model and the role of Enoteca Shop (30 participants) > Second screening: Wine presentation and customer service role-playing (12 participants) Final Judging (Third Judging): Judging of wine presentation and customer service role-playing* (6 participants) *: In addition to nine internal executives, the judges included Mariko Matsuhashi of Pasona HR Solutions Co., Ltd., who played the role of a customer in the customer service role-playing role and served as an external judge.
