Press release of Mash Holdings Co., Ltd. (2024.10.31) Mash Holdings Co., Ltd. Introducing “SNIDEL MONSTERS”, a holiday collection with a fluffy monster motif! “Sunamon” with its iconic sparkling eyes can be used on knits and bags! Introducing all 10 playful items! The women’s brand “SNIDEL” operated by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo/President Hiroyuki Kondo) will be selling the “MONSTER EYE SPECIAL COLLECTION” at stores nationwide and officially online from Friday, November 1st. Sales will begin at the store, the EC department store USAGI ONLINE (Rabbit Online), and the MASH STORE app. (■SNIDEL official homepage: https://snidel.com
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-22b8f7c83410aa2d5815d6fb3b1952e8-750×489.jpg Unique and mysterious creatures “SNIDEL MONSTERS” is born! “Sunamon” with shining eyes, They fly around, play tricks, and appear all over the city, attracted by food. With the motif of “Sunamon” “MONSTER EYE SPECIAL COLLECTION” Fluffy monsters, It may even appear to you. About SNIDEL MONSTERS
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-5091ade9e9f05eb151ae9f9c3b978118-1108×1477.jpg SNIDEL’s holiday collection is somewhat dreamy and expresses an unrealistic worldview. “Sneider Monster” (commonly known as Sunamon) was born as the brand’s first original character that embodies this idea. This character is a combination of the sparkling eyes
characteristic of Japanese anime and modern art. Item introduction
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-21189e36ca4667334e18b6329dfdfa2f-1045×1567.jpg WHT ■Sunamon knit pullover Price: ¥13,970 (tax included) Color: WHT, YEL, PNK, BLU Size: F A playful cropped knit pullover with the sparkling eyes of “Sunamon” boldly emblazoned on the front. The sparkle in the large eyes designed with jacquard is made using glitter thread for a sparkling focal point. SNIDEL’s vibrant colors of white, yellow, pink, and blue will brighten up your winter outfits.
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-a6281b207a25d3cf8e8ea7a3fcd31f40-1045×1567.jpg
WHT https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-078b0f381ddc6aba614f3a5cd2de72d8-1045×1567.jpg
BLK https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-cf0348d2b0d8694f3f297ccd17f1a706-1045×1567.jpg
YEL https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-9c0eb7839de53aaf6c78917039351a96-1045×1567.jpg PNK ■Sunamon high neck knit pullover Price: ¥11,990 (tax included) Color: WHT, BLK, YEL, PNK Size: F A cropped high neck knit pullover with catchy “Sunamon” eyes embroidered on the chest. The key point is that the inside of the embroidery is hollowed out, allowing you to casually show off your skin. The rib knit design fits perfectly to the body, and the side slits create a perfect balance for this season.
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-89a5e952846a87d1436a82b6ee1fabc9-1045×1567.jpg CGRY ■ Sunamon layered T-shirt Price: ¥11,440 (tax included) Color: CGRY, WHT, LPNK Size: F This set includes a short-sleeved T-shirt with a loose silhouette and a bold print of “Sunamon”, and a long T-shirt made of sheer material with a perfect fit. The combination of vintage-style print and nostalgic layered design makes this item a great way to add freshness to your casual outfits.
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-f3bb2aee1ab234a92b36645b405b3f1d-1045×1567.jpg Both the bag and earrings are WHT
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-28842e73ef3a2faa11573fb0016c9f41-1045×1567.jpg Bag BLU ■ Sunamon drawstring bag Price: ¥10,780 (tax included) Color: WHT, YEL, PNK, BLU Size: F ■Sunamon earrings Price: ¥4,950 (tax included) Color: WHT, YEL, PNK, BLU Size: F Introducing bags and earrings that express the fluffy “Sunamon” using eco-fur. The bag has an attractive playful design with different types of fur depending on the color you choose. It has a cute chain handle decorated with fur and a strap with an embroidered SNIDEL logo, making it a 3-way design that can be worn over the shoulder or across the body. The earrings have an attractive finish that makes them stand out at parties during the holiday season. It brightens up the area around your face and makes your face look smaller.
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PNK https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-e9b804385fb95f4abfcc94be51fd4533-1045×1567.jpg BLU ■Sunamon hat Price: ¥9,460 (tax included) Color: PNK, BLU, WHT, YEL Size: F A catchy fur hat with a bijou brooch featuring the cute eyes of “Sunamon”. The hat is made of colorful and fluffy eco-fur, giving it a rich finish. The brooch is glittering and gorgeously colored with pearl motifs and bijou and is removable.
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-83f45d4c8078e985c16b27b378726b07-1045×1567.jpg YEL ■Sunamon pin Price: ¥6,380 (tax included) Color: YEL, PNK, BLU, WHT Size: F This cute hair clip features a big eye metallic design on fluffy eco-fur inspired by “Sunamon”. We use eco-fur that has just the right amount of pile to give it a voluminous feel.
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-9eb1fd5bb1e27f336a80e3bebbc3e9fc-1045×1567.jpg Both tippet and mittens are PNK ■Sunamon Tippet Price: ¥7,920 (tax included) Color: PNK, BLU, WHT, YEL Size: F ■Sunamon mittens Price: ¥5,940 (tax included) Color: PNK, BLU, WHT, YEL Size: F Introducing tippets and mittens made of fluffy eco-fur that are perfect for the upcoming season. Tippet is a set of brooches that express the sparkling eyes of “Sunamon” with bijou and pearls. Not only does it protect you from the cold, but it also works as an accent color for your outfit. The mittens are embroidered with patchwork embroidery to resemble the big eyes of Sunamon. The inside is made of boa material and the wrist part is ribbed to keep you warm. It has a 2-way design that can be used as a fingerless bag by folding it back and fastening it with a button.
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-c8887e407b26c13896a485a67c6aafa1-1045×1567.jpg From left: PNK, WHT
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-b2c5f92808888e147672b8403f6286dc-1045×1567.jpg From left: BLU, YEL
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-d8da7e5c1dba85703b727ea8d8fecb5c-1045×1567.jpg From left: PNK, BLU, WHT, YEL ■Sunamon charm Price: ¥7,920 (tax included) Color: WHT, YEL, PNK, BLU Size: F Introducing a charming charm packed with SNIDEL characteristics. Available in four colors: white, yellow, pink, and blue, each one has a different size and design depending on the character’s personality. Also included is a set of sparkling bijou charms. We also recommend getting one with a friend in different colors. limited shopper
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-0d734f99c5b15492487a66327467d6ea-1045×1567.jpg From November 1st (Friday), we will give away a limited edition shopper to customers who make purchases at stores nationwide. *It will end as soon as it runs out. *Since this offer is limited to stores, online purchases are not eligible. novelty
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-dd47dca4ba59993a28e09f1f9424270d-1045×1567.jpg From top WHT, PNK, BLU, YEL Customers who purchase over 27,500 yen including tax will receive a Sunamon pouch as a gift. Color: WHT, YEL, PNK, BLU *It will end as soon as it runs out. *Pre-order products are not eligible. *Customers who purchase at SNIDEL nationwide stores, SNIDEL official online store, or MASH STORE app can choose the color. *Customers who purchase from USAGI ONLINE will receive a random color. About the release ■Release date: November 1st (Friday) Sales start from 12:00 (noon) on the website ・SNIDEL nationwide stores ( http://snidel.com/Page/shoplist.aspx ) ・SNIDEL Official Online Store ( http://www.snidel.com ) ・USAGI ONLINE ( https://usagi-online.com/ ) ・MASH STORE app About Snyder
https://prcdn.freetls.fastly.net/release_image/18505/2950/18505-2950-ad5e2b54f46938bc5cc6b24561c58979-675×859.jpg Debuted on April 9, 2005. Based on the concept of “street x formal”, we combine street culture and elegance to offer unique styling. We pay close attention to detail and pursue ways to show off a woman’s beautiful silhouette. A global brand for all women who love clothes. Currently, there are 110 stores in total, including 37 stores in Japan, 66 stores in China, 2 stores in Hong Kong, 3 stores in Taiwan, 1 store in Thailand, and 1 store in New York (number of stores as of October 28) ■SNIDEL OFFICIAL ONLINE STORE: http://www.snidel.com ■Instagram: https://www.instagram.com/snidel_official/
