[Oedo Onsen Monogatari Hotels & Resorts Co., Ltd.] “Oedo Onsen Monogatari/Yukai Resort brand integration” press conference held
Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. Press release: October 31, 2024 “Oedo Onsen
Monogatari/Yukai Resort brand integration” press conference held Oedo Onsen Monogatari Representative Director and President Hashimoto, Yukai Resort Representative Director and President Nishitani took the stage “Make hot spring trips easier and more enjoyable!” A strong handshake with a shared desire! Outdoor advertisements expressing the merger in a wedding-style “report” will also be posted in seven locations in the east and west from October 28th Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. (head office: Chuo-ku, Tokyo) and Yukai Resort Co., Ltd. (head office: Kyoto City, Kyoto Prefecture) will carry out a business integration on Monday, April 1, 2024. From Friday, November 1, 2024, the brand names of hot spring inns owned by Oedo Onsen Monogatari Group and Yukai Resort will be unified to “Oedo Onsen Monogatari.” On this occasion, a press conference for the “Oedo Onsen Monogatari/Yukai Resort brand integration” was held on Friday, October 25, 2024. At this presentation, Keita Hashimoto (hereinafter referred to as “Hashimoto”) from Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. and Koji Nishitani (hereinafter referred to as “Nishitani”) from Yukai Resorts Co., Ltd. took to the stage and talked about the background to the integration and future prospects. Announced. In addition, from October 28th (Monday), we will be unveiling for the first time outdoor advertisements in the style of marriage announcements that will be posted at a total of seven major stations in the east and west. The “Hot Water Ceremony” was held as a “Unification Ceremony” to pray for future development.
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https://prcdn.freetls.fastly.net/release_image/18653/447/18653-447-63eb47db70cec0f3003a6a664c10f6cf-3900×2600.jpg ◆“Japan’s largest casual hot spring hotel brand” with 66 facilities nationwide is finally born First, Hashimoto appeared from the hot spring curtain of Oedo Onsen Monogatari, and Nishitani appeared from the hot spring curtain of Yukai Resort, and gave greetings. Revealing that the brands will be integrated on an “equal” basis with the aim of providing a high-quality hot spring accommodation experience, Nishitani explains the reason for unifying the name to “Oedo Onsen Monogatari” and says, “‘Oedo Onsen Monogatari’ is a ‘Yukai Resort’. It is a brand that is more well-known and is already recognized and loved by many customers. Since launching a new brand requires a great deal of cost and time, we have decided to unify the brand into “Oedo Onsen Monogatari.” ” he explained. Nishitani said that this brand integration will create “Japan’s largest casual hot spring inn brand” with 66 facilities nationwide, making it possible to provide more comfortable services throughout the country. “I want everyone to be able to invite each other more easily when they want to go on a trip and enjoy hot spring trips over and over again. I want to be able to help them do that,” he said. At the end, symbolizing that they are aiming for the same future, both of them took the podium from separate hot spring curtains and then both left the podium from the center, concluding the meeting by wishing for the development of the travel industry and the “Reborn Oedo Onsen Story.” .
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https://prcdn.freetls.fastly.net/release_image/18653/447/18653-447-c06677d90481fe1332d3039586ae188c-3900×2601.jpg ◆We want to make hot spring trips more enjoyable and enjoyable over and over again, and create an opportunity to experience the charms of the region. Discussing the common aspirations of both companies and what they aim for through integration In explaining the background of the integration, Nishitani said, “In the current travel market, although the market size has recovered to pre-coronavirus levels, the number of travelers is decreasing. As a result of this, there are fewer opportunities to invite friends to travel together.If this situation continues, there is a possibility that traveling will become less of a part of everyday life, and the “travel culture” will become diluted.” expressed concerns about the travel market. The two companies have developed casual hot spring facilities where people can easily enjoy a hot spring trip.The common desire of both companies is that “Japan has many beautiful places, wonderful hot springs, and delicious food. We want people to be able to invite each other more easily when they want to go on a trip, and enjoy hot spring trips over and over again.We wanted to help people do that.” “We aim to make it something that can be enjoyed and provide an opportunity to experience the charm of the area,” he said of his vision after the merger. ◆Each service is further enhanced through brand integration! Renovated facilities are scheduled to open one after another From November 1st, when brand integration takes place, 64 accommodation facilities (excluding two hot spring facilities/theme parks from the total 66 facilities) will be Oedo Onsen Monogatari, Oedo Onsen Monogatari Premium, and Oedo Onsen Monogatari Wanwan Resort. ” and “TAOYA” series, and also announced the points that will change due to the creation of synergy between the two companies. 1. Strengthening the meal content Local menu is powered up! By unifying purchasing through integration and realizing various efficiency improvements and cost cuts, we are now offering popular steaks* and other products throughout the facility! We will further strengthen our local menu, and from now on, we will continue to provide highly satisfying meals that allow you to experience the charm of the local area. *Steak is processed meat infused with seasoned beef fat. ➋Accelerate facility renewal To a facility that takes advantage of the unique charm of the land and the inn! Renewal is also accelerating The facility will be renovated to take advantage of the unique charm of the land and inn, and will be reborn as an even more attractive facility. We plan to continue renewing our facilities in the future. 3. Support how you want to spend your time inside the facility Setting the usage time so that you can relax and enjoy the hot spring inn experience The bathing hours have been extended and the check-out time has been standardized to 11:00. We have ensured that you have a relaxing time and have redesigned it to satisfy our customers. 4. Accelerate new store openings! To open 10 stores in 3 years Accelerate the pace of new store openings! Taking advantage of the brand integration, we aim to open around 10 new stores in attractive hot spring areas across the country over the next three years. ◆We will hold a “Hot Water Matching Ceremony” using hot springs from both brands! Wishing for long-lasting development At the end of the event, we held a “hot water match ceremony”, which is a nod to the “water match ceremony” held at weddings, in hopes of the long-term development of both brands. We celebrated the harmony and unity of both brands, like two families pouring their respective waters into one cup to become one. The hot water poured into the tower made of squares uses hot springs from the easternmost facility in Japan, “Oedo Onsen Monogatari Premium Hotel Sokan,” and the westernmost facility “Yukai Resort Premium Hotel Ranpu.” As the MC chanted, both presidents poured hot water into their hands using tubs that were actually used at both hot springs, and steam rose and the venue was filled with applause. When asked about his thoughts on holding the hot water ceremony, Nishitani said, “Thanks to the patronage of our customers and the support of our business partners, we were able to reach this day. Mr. Hashimoto, let’s build a happy family.” Hashimoto then commented, “Although these two companies are still in their infancy, we will work together to do our best from now on, so we look forward to your continued support!”
https://prcdn.freetls.fastly.net/release_image/18653/447/18653-447-a2e27fb4111ae2c7b7316f27deaafb7a-3900×2601.jpg ◆Introducing the first outdoor advertisement that “reports” brand integration in the style of a wedding! Posted at 7 major stations in the east and west from October 28th Prior to the brand integration, we will be posting a “Brand Integration Report” in the style of a wedding report from October 28th (Monday). The two companies, which have previously operated casual hot spring inns in the east and west, share a common desire and express that they will move forward together in the future. “Reports” were also made on the official X accounts of the two companies on the same day. ▶Oedo Onsen Monogatari Hotels & Resorts [Official] ▶Yukai Resort [Official]
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https://prcdn.freetls.fastly.net/release_image/18653/447/18653-447-b0813fe8524e36b2a2a2fe3fe2ad5cda-1040×482.jpg [Implementation overview] ■Date and time October 25, 2024 (Friday) 12:00-13:00 ■Meeting venue Jiji Press Hall [5-15-8 Ginza, Chuo-ku, Tokyo] ■Speaker Keita Hashimoto, President and Representative Director of Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. Yukai Resort Co., Ltd. Representative Director and President Koji Nishitani ■Contents Overview and background of integration / Video broadcast / Explanation of future developments / Brand integrated attraction / Photo session / Q&A / Individual interview [Company Profile] ■Company name Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. ■Address 5th floor, Ginza Kobiki Building, 7-16-21 Ginza, Chuo-ku, Tokyo 104-0061 ■Establishment date: December 5, 2017 (Founded in November 2001) ■Capital 100 million yen (as of the end of February 2023) ■Representative Director Keita Hashimoto ■ Business contents Operation of hot spring inns, hotels, hot bath facilities, and theme parks nationwide (37 facilities nationwide, as of September 2024) ■URL
https://www.ooedoonsen.jp/corporate/ ■Company name Yukai Resort Co., Ltd. ■Address 5th floor, Kyoto Excel Human Building, 830
Nishiirihonkakujimae-cho, Gojo-dori Kawaramachi, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture ■Established September 2003
■Representative Representative Director and President Hiroshi Nishitani ■Business details Hot spring inns and resort hotels ■URL https://yukai-r.jp/ Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. Public Relations Officer TEL: 050-3665-9235/MAIL: koho@oom.jp