From the entertainment world! Launch of in-house childcare service based on a new concept. Solving the problems faced by working parents through entertainment and childcare.
Fluffy Ket Co., Ltd. Press release: October 31, 2024 From the entertainment world! Launch of in-house childcare service based on a new concept. Solving the problems faced by working parents through entertainment and childcare. Unscheduled overtime, working on holidays…Entertainment and educational babysitters are a corporate welfare benefit to solve the problems of working parents! ～Started offering “FluffyKet for Business” in November～
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https://prcdn.freetls.fastly.net/release_image/119969/5/119969-5-517a2c4720b80635c72223f312f9a967-2025×2700.jpg ■Background of service development The solution of “creative childcare” cultivated in the entertainment industry “While developing the children’s talents, we take care of them safely. That is the ideal type of childcare that I am looking for,” says Risako Ito (28 years old), the representative of the group, who began her career in the entertainment industry at the age of 10. Appeared in “Oha Girl” of “Oha Star”, “Kamen Rider Build”, NHK E-Tele “Sansu Inu One”, etc. From that experience, I started working as a babysitter at the age of 19. ～ Unique method born from the commercial shooting scene ～ On the set of commercials, she is in charge of caring for up to 20 child actors. We have established a unique method to foster creativity while
maintaining children’s concentration. “At the filming set, we not only guided children to the bathroom and instructed them on acting, but also devised ways to play that would not spoil the atmosphere of the set so that the children would not lose their concentration during waiting times.We also tried to reduce the anxiety of parents. , children I also served as a go-between, reporting the situation step by step,” Ito recalls. ■ From personal services to corporate deployment
https://prcdn.freetls.fastly.net/release_image/119969/5/119969-5-2d4b3b521997ec44ca80d212d6358940-1290×720.jpg Actual childcare situation “Babysitting service is a job in which the life of a precious child is in your hands.Although it is a service that can be easily booked using a mobile phone, first-time users may feel very anxious about leaving their child with a stranger,” says Ito. I’ll tell you. However, our unique style of childcare that incorporates entertainment elements has been highly supported by our users. “When I pick them up, I ask them, “What did you play with today?” and the children’s eyes light up and they happily tell me about the day’s activities. They say, “I want to play with that big sister again!” We’ve received a lot of feedback, and parents have commented that “it’s not just child care, it’s a creative way to spend time.” This achievement has spread through word of mouth, and the number of new members has steadily increased through referrals from friends and colleagues. In particular, the comments that “children can have fun” and “it fosters creativity” are deciding factors for new users. “The successful experience of providing services for individuals should lead to support for more working parents. By rolling it out as a company benefit, it will alleviate initial concerns and allow more people to become aware of the service. It’s an opportunity. Also, the financial burden on individuals can be reduced through support from companies. I hope this new development will be of support to working parents.” ■Current status and challenges of working parents Babysitting service needs survey as a corporate welfare benefit Our research revealed the following challenges: Image
URL: https://prcdn.freetls.fastly.net/release_image/119969/5/119969-5-5244f86310ce97987510bb9b4ab4b748-1284×824.png Results of a survey of over 60 employed people raising children Childcare support challenges faced by employees 85% would like to receive assistance with babysitting costs 65% have difficulty responding to their child’s sudden fever or poor health 45% have issues dealing with “unscheduled overtime”
https://prcdn.freetls.fastly.net/release_image/119969/5/119969-5-af5b959b365bedb490ba38cd78cfe088-1294×732.png Results of a survey of over 60 employed people raising children Limitations of current coping methods 55% responded by “shifting work with their spouse” 40% “asked relatives such as grandparents” 15% have “no countermeasures”
https://prcdn.freetls.fastly.net/release_image/119969/5/119969-5-b5a91df6ebd4e87c67511fe9e0cbebfe-1300×1022.png Results of a survey of over 60 employed people raising children Expectations for corporate support 50% want “improved understanding in the workplace” 45% would like a “24-hour childcare system” 40% expect the introduction of “flexible working arrangements” From the results of this survey, the following three points emerged as particularly important issues. ・Flexible response in emergencies ・Reduction of financial burden ・Securing reliable childcare services Our corporate babysitting service “FluffyKet for Business” aims to solve these issues with the following features. ・24-hour response system by dedicated personnel ・Providing discount packages for corporations ・Highly reliable sitters who have completed training In this way, the potential of babysitting services is being shown as a new form of welfare that meets the specific needs of working people raising children. ■Features of FluffyKet for Business service FK style entertainment educational program • Sensory education through rhythmic • Cultivating imagination through storytelling • Art workshops etc. Entertainment sitters (R) with diverse experience • Experienced in the entertainment industry • Qualified persons such as childcare workers and nurses • ACSA certified training graduates Flexible childcare support • Reservations accepted until the day before • Available on Saturdays, Sundays, and holidays • Wide response time from 7:00-23:00 • 24 hour customer support • Childcare at home or at a company Price plan [Package plan] 10 hour pack: 58,000 yen 25 hour pack: 138,000 yen 50 hour pack: 265,000 yen *Includes optional services (some options are not applicable) [Monitor benefits] Only companies that can cooperate as monitors will receive up to 31% off for companies that have introduced the service until the end of March 2025. In addition, the initial cost (usually 100,000 yen) is free. ■Company profile Image
URL: https://prcdn.freetls.fastly.net/release_image/119969/5/119969-5-e418e6d92d9ad608a4eb3fa1f7195534-3900×2600.jpg Company name: FluffyKet Co., Ltd. Representative: Representative Director Risako Ito Address: Navi Shibuya V3F, 5-5 Maruyama-cho, Shibuya-ku, Tokyo Established: March 15, 2023 Affiliation: Sharing Economy Association ◼️ Contact information regarding this matter FluffyKet Co., Ltd. Public Relations Officer Tanaka TEL: 03-6276-2988 Email: info@fluffyket.com (For corporations, please contact us) Official website: https://fluffyket.studio.site/ Reservation: https://works.do/R/ti/p/info@fluffy-ket
