Sada Yamamoto, a long-established apparel manufacturer that has been in business for over 50 years, has started a new challenge: “Short drama advertisement production business”! Yamamoto Sada Co., Ltd. Press release: October 31, 2024 A new challenge from the long-established apparel manufacturer Sada Yamamoto, which has been in business for over 50 years, is the start of the “short drama advertisement production business”! ~ Sales increased by 109%! Aiming to resonate with young people with video ads that encourage “emo consumption” ~
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distribution. We will continue to work hard to move people’s hearts and constantly create new value with original ideas by leveraging the synergy between the apparel manufacturing know-how we have cultivated since our founding and our short drama advertising production business. Sales increased by 109%! Promoting products through short dramas in an era of advertising fatigue The retail industry, which apparel manufacturers sell to, is highly dependent on SNS as a whole, and the main method of PR using SNS is to pay famous influencers and TikTokers. Masu. On the other hand, traditional SNS advertising is already saturated and difficult to differentiate, making it extremely difficult to expand corporate recognition and branding. Additionally, people are becoming tired of viewing “ad-like ads,” and more people are starting to avoid traditional advertising creatives, with more and more people paying to not see ads. This time, our company has started producing short drama advertisements. Rather than showing the product or service itself, we create a story-based video that depicts the “experience” after purchasing the product or service. We will create a video that will become a reality. Short videos can be viewed repeatedly in a short amount of time, so they can be expected to effectively increase the number of fans for companies and brands without putting a burden on viewers. Furthermore, by being aware of the “emotional” creative style that has become popular among young people these days, we hope to create empathy and create new points of contact between the apparel industry and consumers. ■Produced and released 4 new short drama advertisements (introducing 2 of them) As the first step in our new business, we have created and released four short dramas that utilize items from the fashion brand “SocialGIRL.” Within two weeks of launch, sales on the e-commerce site increased by 109%. Client name: Salon Doel Co., Ltd. Platform: TikTok Channel name: Drama News (@dramadayori) Published video: “Where is happiness” “Marriage hunting” Where is happiness It’s been 3 years since we started dating. When Sebas started to think about marriage, he started taking on new projects, started enjoying his work, and was often late for dates due to work. As we passed each other little by little, he said some shocking words. Where is my happiness?
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https://prcdn.freetls.fastly.net/release_image/151910/1/151910-1-2af38d63ce4bbf5e1534bfc0e80775a7-714×1262.png Matchmaking Before the group date of two marriage-hunting girls. At the usual cafe, we chatted about new topics as usual. This time, the topic is my friend’s marriage. “Why that kid?” What will happen to the love road between these two people?
https://www.tiktok.com/@dramadayori/video/7427431132909686034 Background of starting the new business “Short drama advertisement production business” Our company celebrated its 54th anniversary in 1971. Always keeping in mind the idea of ”giving form to new possibilities,” we have responded to changing market needs and pursued new possibilities with an eye to the future. The current president, Otsuka, has continued to strive for the development of the apparel industry and the realization of a more affluent society, but now that he is over 70 years old, he has entered the phase of preparing for a generational change. . Although the theme of this new business is “second start-up,” it is expected that the situation will become increasingly difficult in the future if we continue to do things the way we have in the apparel industry. Under such circumstances, we are considering how to prevent mismatches between companies and products due to consumer advertising fatigue, and how to create a stress-free SNS for companies, products, and consumers. We have decided to take on the challenge of producing short drama advertisements, which is still rare among apparel manufacturers. We are proud of our ability to catch trends and analyze social media, which are unique to an apparel manufacturer, and are superior to other companies. By planning and proposing dramas that bring out the appeal of our customers’ brands to the fullest, we hope to enrich the lives of consumers and double the number of fans of our business partners. In addition, this new business has the theme of “second start-up” and we believe that this is a turning point for our company as we aim to make further leaps forward. Going forward, we aim to increase sales from new businesses to 100 million yen in three years. Company profile Company name: Yamamoto Sada Co., Ltd. Head office location: 4-3-38 Tenno, Ichinomiya City, Aichi Prefecture Representative employee: Representative Director and President Hikaru Otsuka Business details: Apparel OEM/ODM business, import agency business, short drama advertisement production business Official website: https://www.y-sada.co.jp/