Yamaki Co., Ltd. Yamaki is conducting a collaborative campaign with Yamayoshi Confectionery and Kellogg’s Japan in preparation for “Katsuobushi Day” on November 24th

[Yamaki Co., Ltd.] Yamaki conducts a collaborative campaign with Yamayoshi Confectionery and Kellogg’s Japan in preparation for “Katsuobushi Day” on November 24th
​ Yamaki Co., Ltd. Press release: November 5, 2024 Yamaki conducts a collaborative campaign with Yamayoshi Confectionery and Kellogg Japan in preparation for “Katsuobushi Day” on November 24th ~ Win bonito flakes products and products from collaboration companies through a lottery! ～ Yamaki Co., Ltd. (Headquarters: Iyo City, Ehime Prefecture, President and CEO: Yoshihiro Kido; hereinafter referred to as Yamaki) will celebrate Katsuobushi Day on November 24th as part of Yamaki Katsuobushi Plus (R), an activity to spread the value and appeal of katsuobushi. ”, a collaboration campaign will be held on X (formerly Twitter) from November 5th (Tuesday). This year, we are teaming up with two companies to give away a set of products that go well with bonito flakes and Yamaki’s bonito flakes and mentsuyu. The campaign will be conducted in two parts for each company. The first one is “Wasa Beef” from Yamayoshi Confectionery Co., Ltd. (Headquarters: Kawaguchi City, Saitama Prefecture, President and CEO: Masato Emoto), and the second one is “Wasa Beef” from Yamayoshi Confectionery Co., Ltd.
(Headquarters: Kawaguchi City, Saitama Prefecture, President and CEO: Masato Emoto), and the second one is “Wasa Beef” from Yamayoshi Confectionery Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo,
representative executive officer) We are collaborating with Yukari Inoue (President: Yukari Inoue)’s “Oatmeal rice with a firm texture”.
https://prcdn.freetls.fastly.net/release_image/2619/326/2619-326-9e039c49192558cafd491a1c875ae2e0-1920×1005.jpg

■What is “Katsuobushi Day” November 24th is “Katsuobushi Day” established by Yamaki. The name originates from a play on the words “ii (11), fu (2), shi (4) = good bushi”, and is based on the desire that “we want more people to know about the charm and deliciousness of bonito flakes, and how to use them well.” Established (certified and registered by the Japan Anniversary Association). ■Implementation background In order to enliven “Katsuobushi Day” and use this day as an opportunity to enjoy bonito flakes and dishes using them, we teamed up with food manufacturers that sell products that go well with bonito flakes, and collaborated with X (formerly Twitter). We planned a campaign. We have been conducting collaborative campaigns with other companies since 2021, and this year marks the fourth year. This time, I plan to post collaboration recipes with each collaboration partner company using bonito flakes and mentsuyu. Introducing snacks and meals that are easy to make. ■Campaign overview Campaign name ：#Katsuobushi Day collaboration campaign Campaign period : Conducted in two parts from 12:00 on Tuesday, November 5, 2024 to 23:59 on Wednesday, November 27, 2024. Part 1: November 5, 2024 (Tuesday) 12:00 to November 14, 2024 (Thursday) 23:59 Part 2 November 18, 2024 (Monday) 12:00 to November 27, 2024 (Wednesday) 23:59 Prize details : 10 people will win the product each time by lottery. 1st edition Yamaki x Yamayoshi confectionery product set Hyojuku (R) Mild Shaved 1.5g x 12P 3 pieces, “Mentsuyu 500ml” 1 piece Yamayoshi Confectionery “Wasa Beef” 6 pieces 2nd edition Yamaki x Nippon Kellogg product set Hyojuku (R) Mild Shaved 1.5g x 12P” 3 pieces, “Mentsuyu 500ml” 1 piece Kellogg’s “Oatmeal rice with solid texture” 1 piece How to apply : 1. Yamaki Official X (old Twitter) ( https://x.com/yamaki_official ) (@yamaki_official) and follow the X accounts of the companies collaborating with each campaign. Wasa Beef Yamayoshi Seika Official X (old Twitter) (@yamayoshiseika): https://x.com/yamayoshiseika Kellogg’s Official X (old Twitter) (@KelloggsJP):
https://x.com/KelloggsJP 2. Repost Yamaki’s campaign post (old retweet) Winner announcement : After the application deadline, winners will be selected through a strict lottery and notified by direct message on X (formerly Twitter) from Yamaki’s official
“Katsuobushiya/Dashiya, Yamaki.” account (@yamaki_official). Winning will be confirmed when the prize is shipped. Prize shipping : Scheduled for after mid-December 2024. ■About the Yamaki products we are giving away this time
https://prcdn.freetls.fastly.net/release_image/2619/326/2619-326-22458744b54ba11a089e4b7ee00723a3-1053×451.png ■“Yamaki Katsuobushi Plus” spreading the appeal of bonito flakes (R) ” We are conducting “Yamaki Katsuobushi Plus(R)”, an activity to spread the value and appeal of katsuobushi to consumers. By adding bonito flakes, we are delivering information that will make your life a little more “plus”. “Yamaki Katsuobushi Plus (R)” website: https://www.yamaki.co.jp/katsuobushi-plus/
https://prcdn.freetls.fastly.net/release_image/2619/326/2619-326-fb87591216fa6309af69099ed3d51a92-1164×716.jpg As “Yamaki, a bonito flakes shop and dashi shop”, Yamaki contributes to “deliciousness” and “health” as well as “inheriting food culture and ensuring the sustainability of food resources” through bonito flakes and dashi. https://www.yamaki.co.jp