Kirin “Ichiban Shibori Freshly Harvested Hop Draft Beer – Inherited Deliciousness Edition” Special Movie R eleased

[Kirin] “Ichiban Shibori Freshly Harvested Hop Draft Beer – Inherited Deliciousness Edition” Special Movie Released ​
Kirin Holdings Co., Ltd. Press release: November 5, 2024 “Ichiban Shibori Freshly Harvested Hop Draft Beer – Inherited Deliciousness Edition” Special Movie Released We will deliver “Ichiban Shibori” made with hops from Tono, Iwate Prefecture, with the passion of farmers who protect Japanese hops. From Tuesday, November 5th, the brand site and YouTube Published on channel Kirin Brewery Co., Ltd. (President: Hideki Horiguchi) has announced the release of “Ichiban Shibori Toreta”, which uses some quick-frozen fresh hops freshly harvested this year in Tono City, Iwate Prefecture, one of Japan’s leading hop-producing regions for beer. Te Hop Draft Beer (limited time only) (hereinafter referred to as Ichiban Shibori Toretate Hop Draft Beer) will be released nationwide from November 5th (Tuesday). At the time of this release, Kirin Holdings Co., Ltd. (President and COO Kenji Minakata) has released a special movie “Ichiban Shibori Freshly Harvested Hop Draft Beer – Deliciousness that is inherited” (60 seconds) that shows CSV*1 activities to protect Japanese hops. will be published on the brand website and YouTube channel from November 5th (Tuesday). *1 Abbreviation for Creating Shared Value. Creating value that can be shared with customers and society [“Kirin Ichiban Shibori Fresh Hop Draft Beer” brand site] https://www.kirin.co.jp/alcohol/beer/ichiban/toretatehop/

[Kirin Official YouTube Channel] https://youtu.be/M5Km2n6WJMo “Ichiban Shibori Toretate Hop Draft Beer”, which celebrates its 21st year on the market this year, is a limited product from the “Ichiban Shibori” brand that has achieved the “tastiness” of the ideal beer that is “easy to drink and never tires of drinking.” . In recent years, the decline in the number of Japanese hop farmers due to the aging of Japanese hop producers and the lack of successors has become a serious problem. In addition to producing beer with the unique characteristics of Japanese hops, we have been working on sustainable hop production with the aim of revitalizing the regions where raw materials are produced. In this special movie, we will convey the value of Japanese hops with “Ichiban Shibori Fresh Hop Draft Beer,” created by the thoughts of Tono City’s hop farmers. Through the release of “Ichiban Shibori Fresh Hop Draft Beer” and this special movie, we will revitalize the region by conveying to customers the deliciousness of beer made with hops grown in Japan and the passion of the producers. Along with this goal, we will revitalize the beer market. ■“Ichiban Shibori Freshly Harvested Hop Draft Beer – Inherited Deliciousness Edition” Special Movie Overview We created this special movie in response to the fact that the number of Japanese hop producers is decreasing year by year, and the production volume has decreased by about one-ninth over the past 30 years *2. This story is set in Tono City, Iwate Prefecture, where our company has been involved for half a century, and captures everyone’s passion for hops and their desire to sustain the Japanese hop industry. Along with the copy, “Bringing the deliciousness of Japanese hops to you. For the future,” we have designed the content to convey the joy of being able to produce “Ichiban Shibori Freshly Hop Draft Beer” again this year. Please pay attention to the messages from the farmers, including the former head of the Tono Hop Agricultural Cooperative Association, as well as their eyes as they look toward the future of Japanese hops. We will continue to work with Tono City to attract and develop farmers and support the development of a hop and beer town. *2 According to our research
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https://prcdn.freetls.fastly.net/release_image/73077/1088/73077-1088-2a9fcf5391e8feeffba320ea9a09b377-1920×1080.jpg 1. Product Name “Kirin Ichiban Shibori Freshly Harvested Hop Draft Beer (Limited Time Only)” 2. Release area: Nationwide ※7L large barrel and 15L large barrel are limited to Tohoku region (Aomori prefecture, Akita prefecture, Iwate prefecture, Yamagata prefecture, Miyagi prefecture, Fukushima prefecture) 3. Release date: Tuesday, November 5, 2024 4. Capacity/Container 350ml/can, 500ml/can, medium bottle, large bottle, 7L/large barrel, 15L/large barrel 5. Price Open price 6. Alcohol content 5% 7. Pure alcohol amount 350ml can: 14g, 500ml can: 20g 8. Manufacturing plants Kirin Beer Hokkaido Chitose Factory, Sendai Factory, Yokohama Factory, Kobe Factory, Fukuoka Factory Image
URL: https://prcdn.freetls.fastly.net/release_image/73077/1088/73077-1088-46a6c758b1b702eded6c3eaa1b5aa4ac-1417×2700.jpg Note: On the KIRIN official account, we publish articles interviewing people in charge of development and marketing for “Ichiban Shibori Freshly Hop Draft Beer” as well as articles looking back on the bond between Tohoku and Kirin that has spanned more than half a century. ■“Beer School in the Forest City: How do you make beer?” Series (39 books in total) Since 2019, Kirin Beer Sendai Factory has been working with Sendai City and Tohoku University to provide manufacturing career education. Through this initiative, we are teaching students about the beer manufacturing process, the people involved, and the connection between the Sendai factory and the local community. Note is a collection of articles about what has happened so far. URL:
https://note-kirinbrewery.kirin.co.jp/m/m99ccb7e8e218 ■To new farmers who are trying to grow hops in Tono City. What is Tono’s current location as seen by the students? In the latest article, we covered the internship at Kirin Brewery Sendai Factory. During the event, participants will visit a hop field in Tono City, Iwate Prefecture, and deepen their understanding. We will then hear from Junichi Tamura of BrewGood Co., Ltd., a company dedicated to sustainable hop cultivation and community development, about the “Beer Village Project” that is being undertaken throughout the city of Tono. How are hops grown and what kind of hardships do they go through before they are harvested? It was an opportunity to learn about the role that hop cultivation plays in regional revitalization, the challenges and efforts of new farmers, the connection between Tono City and Kirin, and efforts to support Japanese hops. URL:
https://note-kirinbrewery.kirin.co.jp/n/ncbe090a0cee0 (Released in October 2024) ■Aiming for beer that makes everyone smile, both customers and producers. Bonds with Tono connected by “Ichiban Shibori Freshly Harvested Hop Draft Beer” This article summarizes our thoughts on the special movie produced in 2022. The content is designed to give you a sense of the challenges faced by hop farmers and the efforts they are making to address local issues.The participants will learn about their passion for “Ichiban Shibori Freshly Hop Draft Beer,” as well as those in charge of marketing as they visit Tono and talk with related parties. He talks about what he felt and the influence it had on his production. URL:
https://note-kirinbrewery.kirin.co.jp/n/na8ac6aae4f85 (Released in October 2022)