MAG Project: Creating a workplace environment where all employees can thrive with peace of mind

MAG Project: Creating a workplace environment where all employees can thrive with peace of mind ​ Image
URL: Aquastar Co., Ltd. Press release: November 5, 2024 MAG Project: Creating a workplace environment where all employees can thrive with peace of mind Results seen in the first year since the launch of the MAG Project, which creates a work environment where all employees can thrive with peace of mind. Initiatives that began based on the opinions and empathy of employees and the future Aquastar Co., Ltd. (located in Chuo-ku, Tokyo, President and CEO: Hiroyoshi Harada, hereinafter referred to as the “Company”) leverages its 33-year history of producing storyboards and licensed
illustrations to strengthen corporate marketing with digital content. We would like to inform you that MAG, a project team to create a work environment where employees can thrive with peace of mind, has celebrated its one year anniversary. MAG is a project launched by our company with the aim of empowering all employees, and its official name is “Me-ness for all generations.” Our goal is to create an environment where everyone can continue working with peace of mind, regardless of gender or life stage.
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■Background of its establishment “MAG” began when an employee who had been with the company for eight years at the end of September 2023 shared his desire to “create an environment where women can work comfortably” at a meeting with his superiors. The project was launched in December 2023, stemming from the feelings of employees who felt the importance of working while protecting their mental and physical health as their life stages changed. The project began with input and support from our employees. Afterwards, an internal announcement announced the introduction of a system to promote the advancement of women, and recruitment for project members will begin in March 2024. With the cooperation of a wide range of members across departments and branches, the six members currently hold regular meetings to disseminate and improve the measures and discuss next steps. The MAG Project was not a top-down initiative from management, but was started based on the opinions and empathy of employees. We will continue to respect diverse opinions and strive to create a better working environment as we move toward the next stage.
https://prcdn.freetls.fastly.net/release_image/55500/85/55500-85-caecd9510934966d9a893e52ba29bf3b-834×626.jpg Photo: Members of the Kansai branch participated online. A scene from MAG’s regular meeting. Anyone can participate in the project regardless of department, age, or gender. ■Main initiatives to date Each initiative has been shaped by repeated interviews with internal collaborators.
https://prcdn.freetls.fastly.net/release_image/55500/85/55500-85-c89cea60e8c0646c1391efe66ff2c649-1107×830.jpg ・Establishment of F-taku system We have established a system that allows women to work from home twice a month when they are not feeling well, and have introduced a system where employees can apply for “F home use” on internal SNS. The current utilization rate is
Approximately 40% of female employees utilize this service, although it varies by department. By the way, the “F” in “F’s House” refers to the “F” in “Female.” ・Welcome back system In order to ensure that employees returning to work after giving birth can work with peace of mind, we provide a dedicated welcome supporter to alleviate any concerns regarding work or psychological aspects. Additionally, on the first day of return, a welcome lunch will be held to provide an opportunity to share information and stimulate communication. ・Stork support system (infertility treatment support) As a system to support fertility efforts, we have established a system for female employees who have been with the company for one year or more to cover the costs of infertility treatment and to take time off. This system provides assistance with treatment costs, allows remote work and paid employment for treatment, and takes into account sudden hospital visits. ■Future movements From Kanako Konishi, Project Manager Planning and Sales Department Since the current system is scattered, we would like to clarify the usage image according to changes in life stages and work to connect the system. Additionally, as a system to support medium- to long-term career development, we believe it is important to increase opportunities for employees to consider their own life plans and careers. Of course, we are also preparing to expand our activities with “Eruboshi” and “Kurumin” in mind. At MAG, we want to be a presence that reassures our employees that it’s okay when they feel anxious about their health or changes in their life stage. Going forward, we will continue to create opportunities to share experiences both inside and outside the company and to create a better working environment. ■About Aquastar’s female employee composition (as of September 4, 2024) Total number of employees: 151 Number of female employees: 72 (48%) Percentage of people in L position (leader position) or above: 13 people (27%) Percentage of people in M ​​position (manager position) or above: 3 people (16%) We will continue to strive to create a workplace environment where all employees can thrive with peace of mind. ■About Aquastar’s female employee composition (as of September 4, 2024) Total number of employees: 151 Number of female employees: 72 (48%) Percentage of people in L position (leader position) or above: 13 people (27%) Percentage of people in M ​​position (manager position) or above: 3 people (16%) We will continue to strive to create a workplace environment where all employees can thrive with peace of mind. ●About Aquastar Co., Ltd. Since our founding in 1991, we have focused on visual production and have been involved in the production of advertising creatives used in a variety of media. From 2020 onwards, we will support our customers’ businesses through creative production that combines visuals and digital, including promotions that deal with entertainment content such as copyrights and IP, development of experiential digital content such as AR and metaverse space, and support for measures using SNS. We provide services aimed at resolving issues. Our company employs approximately 60 illustrators who graduated from art universities, as well as many creators responsible for producing advertising creatives, including engineers who develop cutting-edge digital content. Our major feature is that we are able to handle everything from planning proposals to actual production and improvement proposals for each project in a one-stop service, and we handle approximately 5,000 projects a year. Name: Aquastar Co., Ltd. Location: Tokyo Head Office 7F Ginza Shochiku Square, 1-13-1 Tsukiji, Chuo-ku, Tokyo 104-0045 Kansai Branch 702 Higobashi Ishikawa Building 1-22-4 Edobori, Nishi-ku, Osaka 550-0002 Representative:
Representative Director and President Hiroyoshi Harada Date of establishment: November 14, 1991 Official website:
https://aqua-star.co.jp/ Production example:
https://aqua-star.co.jp/works/ ■Contact information regarding this matter Aquastar Co., Ltd. Public Relations Kamiya