Keshion Co., Ltd. New apparel brand “OJYON” has started posting outdoor advertisements where you can exper ience WebAR!

[Keshion Co., Ltd.] New apparel brand “OJYON” has started posting outdoor advertisements where you can experience WebAR! ​ Keshion Co., Ltd. Press release: November 5, 2024 New apparel brand “OJYON” has started posting outdoor advertisements where you can experience WebAR! Transmit information that cannot be conveyed through 2D expression alone through AR
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From October 29, 2024, the apparel brand “OJYON” has started posting wall advertisements where users can experience WebAR using the AR distribution service “palanAR.” This is an example where higher advertising effectiveness can be expected by visually expressing information that cannot be conveyed through 2D representation alone through AR. About OJYON “OJYON” is an apparel brand for women launched on February 1, 2024. The main target is tall Japanese women in their late 20s and 30s (around 165cm and above), and the concept is to encourage them to enjoy fashion while valuing their individuality, without being bound by trends. We develop original products with a focus on mode, casual, and classic designs, and in addition to selling them on our EC site, we are currently holding a long-term POPUP STORE at ZeroBase Labs Shinjuku. Furthermore, a POPUP STORE will be held at ZeroBase Omotesando for 9 days from November 2nd (Sat) to 10th (Sun)
*. https://prcdn.freetls.fastly.net/release_image/45871/54/45871-54-3ef9bb616748574d9edddad97c33bb11-3179×2245.png Planning and management: Keshion Co., Ltd. EC site:
https://ojyon.official.ec/ Instagram:
https://www.instagram.com/ojyon.official/ POPUP STORE venue ZeroBase Labs Shinjuku: Shinjuku Mylord 2F, 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo ZeroBase Omotesando: 3-5-22 Kita-Aoyama, Minato-ku, Tokyo *Omotesando POPUP STORE opening period is subject to change without notice What is WebAR? AR is an abbreviation for “Augmented Reality”, which means “augmented reality” in Japanese. It is a cutting-edge technology that creates new value by superimposing digital information on real-world experiences. WebAR is a technology that allows you to experience AR on a web browser. Previously, you had to install a special app to experience AR, but with palanAR, you can easily experience AR by simply holding your smartphone or tablet over it. Masu. WebAR experience flow 1. Start the camera and read the QR code displayed on the advertisement screen
https://prcdn.freetls.fastly.net/release_image/45871/54/45871-54-3f0d953e29cb31416eac2b553f4cb22f-245×245.png 2. Hold it over the marker
https://prcdn.freetls.fastly.net/release_image/45871/54/45871-54-231346a719f8dc1a9d8278bb0024121d-924×1568.jpg 3.AR is displayed and the experience begins
https://prcdn.freetls.fastly.net/release_image/45871/54/45871-54-133e128e2693e51ab99cb5b441fe46d5-1567×924.jpg About palanAR palanAR is a no-code WebAR creation tool provided by palan Co., Ltd. (headquartered in Shibuya-ku, Tokyo). You can freely adjust the position, size, and angle of the objects you want to display as AR and place them, and experience AR as you place them. Furthermore, by adding functions such as web and SNS links, video and audio playback, you can experience interactive content. palanAR service site: https://palanar.com/ About posting outdoor
advertisements with WebAR Outdoor advertising with WebAR can be experienced during the advertising period (October 29th (Tuesday) to November 8th (Friday)) of the apparel brand “OJYON” developed by the company. If you watch the special video to the end on WebAR, you can access the OJYON EC site ( https://ojyon.official.ec/ ) You can obtain web coupons that can be used at Posting location details ・Media name: ZeroBase Shibuya (outdoor wall) ・Address: 2-5-8 Dogenzaka, Shibuya-ku, Tokyo ・Posting period: October 29, 2024 (Tuesday) to November 8, 2024 (Friday) ・Size: Height 3,770m x Width 10,020m
[Inquiries regarding OJYON] In charge of OJYON, Business Development Department, Tokyo Branch, Keshion Co., Ltd. Address: 7th floor, Three F Minami-Aoyama Building, 6-11-1 Minami-Aoyama, Minato-ku, Tokyo TEL: 03-6418-7707 Person in charge: Miyagi/Koyama E-mail:
ojyon@kesion.co.jp [Inquiries regarding outdoor advertising with WebAR] Keshion Co., Ltd. Tokyo Branch Address: 7th floor, Three F Minami-Aoyama Building, 6-11-1 Minami-Aoyama, Minato-ku, Tokyo TEL: 03-6418-7707 Person in charge: Nakayama E-mail: info@kesion.co.jp *This press release is information as of November 5, 2024. There may be changes in the future.