[NEW ART Co., Ltd.] Ginza Diamond Shiraishi celebrating its 30th anniversary / New short movie “This is all” by director Isao Yukisada | Additional director interview and making-of released | Starring Daichi Kaneko and Yuki Katayama NEW ART Co., Ltd. Press release: November 5, 2024 Ginza Diamond Shiraishi celebrates its 30th anniversary / New short movie “This is all” by director Isao Yukisada | Director interview and making-of additionally released | Starring Daichi Kaneko and Yuki Katayama TV commercial airing nationwide from Sunday, November 3rd Celebrating 30 years since its establishment, Japan’s first * bridal jewelry specialty store “Ginza Diamond Shiraishi” (operated by NEW ART Co., Ltd. *formerly New Art Cima Co., Ltd., Chuo-ku, Tokyo, CEO Eri Hamano) is currently featured in a TV commercial. We have additionally released an interview with the director and the making of the new short movie “This is all” by film director Isao Yukisada, which is currently being aired.
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https://www.youtube.com/watch?v=HYe-vDOjiA4 ■ Director interview This is director Yukisada’s seventh brand movie, the first being the one he made eight years ago. We asked director Yukisada, who is always aware of the changes and values of the times when planning and directing, what he was conscious of while making this work, and about the scenes and direction he was particular about.
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https://www.youtube.com/watch?v=muQav9pD694 ■ Making A making-of video that includes cuts that are not included in the main video. This is a valuable video that allows you to see behind-the-scenes footage of the director directing, off-shots, and the performers working on their performances.
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https://www.youtube.com/watch?v=FqeMDT3er10 “This is all” version summary https://www.diamond-shiraishi.jp/tvcm_starry.html Video (short movie) https://youtu.be/HYe-vDOjiA4 Director interview
https://youtu.be/muQav9pD694 Performer interview
https://youtu.be/o2ItuSs_2Tw Making https://youtu.be/FqeMDT3er10 Director/Cast Director Isao Yukisada/Daichi Kaneko/Yuki Katayama CM broadcast area Nationwide (some areas may not be broadcast) ■Ring used in the work “Starry”
https://prcdn.freetls.fastly.net/release_image/7438/397/7438-397-0842d14bc6ae547cb8bb0e4c8ff3a513-460×460.jpg Material: PT (Platinum) Price: ¥280,000~
https://prcdn.freetls.fastly.net/release_image/7438/397/7438-397-0ab701bc3c24a90ed2c81c7a90d935b4-1280×1280.jpg *Prices vary depending on the diamond you choose. An engagement ring inspired by the world of starry skies, as if you were looking into a jewelry box. The stone seat is designed in the shape of a shining star, and the setting where you can see the diamond culet is attractive. By using the melee diamond near the center diamond as a claw clasp so that the bare metal on the arm is not noticeable when viewed from above, we have created a design that looks as if it is connected only by the diamonds.
The charm of diamonds provided by Ginza Diamond Shiraishi, a “pioneer” in bridal jewelry Quality that provides the highest rated Ultimate diamonds
https://prcdn.freetls.fastly.net/release_image/7438/397/7438-397-33ddb258c3c168c0ea3ff33a0683dbf8-612×450.jpg *Saline Light Reports are not issued for some diamonds, such as those less than 0.25 ct, H color or less, and clarity less than SI1. In addition to the conventional diamond quality evaluation standard “4C”, we have implemented a new report “Saline Light Report” that evaluates the brilliance of diamonds. Even with loose diamonds selected from leading polishing companies around the world, there are not many diamonds with the highest rating of Ultimate, but it has been proven that more than 99% of the polished diamonds purchased by Ginza Diamond Shiraishi are diamonds with the highest rating of Ultimate. . We purchase and carefully select high-quality diamonds from all over the world
https://prcdn.freetls.fastly.net/release_image/7438/397/7438-397-e5d555961f1ac65eb9e17ad03d34b962-612×450.jpg At Shiraishi, we do not sell recut or reused diamonds because we want you to receive pure virgin diamonds that have never been in anyone’s hands. By consistently procuring the world’s most beautiful diamonds from all over the world, we are able to offer them at a fair price, and we are able to discern differences in quality that cannot be expressed by just a certificate of authenticity before delivering them to our customers. I am. About Ginza Diamond Shiraishi Ginza Diamond Shiraishi will be celebrating its 30th anniversary in November. First in Japan * This is a bridal jewelry specialty store. We opened our main store on Ginza Chuo-dori in 1994, and as of November 2024, we are one of the largest bridal jewelry brands in Japan with 63 stores in Japan. We deliver high-quality diamonds with the idea of “a diamond for every bride.” The diamonds we have carefully selected are not only diamond quality standards known as the 4Cs, but we also believe that the most important value is brilliance, which is necessary to feel beautiful, and are diamonds that emit even more beautiful brilliance. Ginza Diamond Shiraishi allows you to combine diamonds with your favorite ring design. We always have over 18,000 pieces of diamonds and over 700 types of ring designs available, responding to the requests of many brides who say, “I want a ring that is unique and unique to me.” “Set rings”, which are worn by layering an engagement ring and a wedding ring, are also a pioneer in the industry. The smooth feel of the garment and its beauty when viewed from the side are additional features created by detailed handwork. In addition, we offer a lifetime warranty on after-sales service because we are involved in making rings that will last a lifetime. All of these are the crystallization of our thoughts and wishes, “to be close to these two and give form to their happiness.” Until now, and always will be. Ginza Diamond Shiraishi will continue to be a brand that moves alongside the lives of these two. Official site Official Instagram NEW ART Co., Ltd. (formerly New Art Cima Co., Ltd.) Representative: Eri Hamano, Representative Director and President Founded: May 2017 Capital: 100 million yen Business details: Sales of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Exelco Diamond.” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), which is listed on the TSE Standard. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings).
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https://www.diamond-shiraishi.jp/ (63 stores in Japan), “Exelco Diamond” https://www.exelco.com/ (58 stores in Japan). *Research by Yano Research Institute Co., Ltd. “Jewelry and Precious Metals Market Yearbook ”