[Yurindo Co., Ltd.] Yurindo’s official YouTube channel “The world that only Yurindo knows” talks about the secrets of sports photography at the world championships Image
URL: Yurindo Co., Ltd. Press release: November 5, 2024 Yurindo’s official YouTube channel “The world that only Yurindo knows” talks about the secrets of sports photography at the world championships Emotional behind-the-scenes story and the real scene of the cameraman
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Yurindo Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, President and CEO: Kentaro Matsunobu) is working on “redefining the bookstore.” As part of this, we aim to share our company’s thoughts and increase our fan base through our official YouTube channel. In the released video, Yoshiki Kogaito, a veteran Sponichi photographer who is active at the forefront of sports photography, reappears. This time as well, we talked about the feelings he put into each photo and the behind-the-scenes stories behind the shoot. We will introduce you to the passion of photographers who capture the moments of athletes and the sense of urgency at the filming location, and deeply convey the appeal of sports. This content emphasizes the value of “a place to share excitement” and is designed to resonate with a wide range of people, including sports fans. Going forward, Yurindo will continue to focus on “creating new value within tradition” and aim for sustainable brand growth through diverse media development. Using YouTube as a starting point, we will further activate two-way communication and build new relationships with customers through empathetic content. The world that only Yurindo knows 298 [Behind “that one photo”] The world of sports photography Part 2. Video URL:
https://youtu.be/6XE4zLW37o4 Release date: Tuesday, November 5, 2024 Cast: R.B. Buccolo Toriki Koumi (Sports Nippon Shimbun)
By introducing the first and second parts of the series, which look behind the scenes of sports photography, we aim to encourage continuous viewing and expand the channel’s viewing time. Furthermore, we will promote “fan creation” through Yurindo’s YouTube channel, gaining deep sympathy and increasing the number of brand supporters. The world that only Yurindo knows 244 [Behind the scoop] The world of sports photography Part 1 https://youtu.be/yjpIKoVhdZo The world that only Yurindo knows 246 [Do you want to go that far?] The world of sports photography, part 2 https://youtu.be/DNAKSDVFY6Y < YouTube channel “The world that only Yurindo knows” > This is a channel where our staff lovingly conveys various aspects of the world that only Yurindo knows. Please enjoy viewing the unique world view of a long-established bookstore that has been in business for 114 years. I’m sure there will be some useful information for you. Channel opening date: June 30, 2020 Number of subscribers: 311,000 (as of November 5, 2024) YouTube:
https://www.youtube.com/@Yurindo_YouTube X (old Twitter):
https://twitter.com/Yurindo_YouTube Homepage:
https://www.yurindo.co.jp/youtube-yuseka/
https://prcdn.freetls.fastly.net/release_image/135515/19/135515-19-1e326ee60ee1f7b9b439458e1da29f52-1072×491.jpg ■R.B. Buccolo Profile Earthworm, who serves as the channel’s official original character and MC. R.B. is an abbreviation for “Real Book,” meaning “true book” and “true knowledge.” Honest, curious, and talkative. Its charm point is its colorful feather horns. Click here for the public profile:
https://twitter.com/Yurindo_YouTube/status/1488835579018035201 Image
URL: https://prcdn.freetls.fastly.net/release_image/135515/19/135515-19-584b3f893b3bd0826841446a7e25d31e-1909×1350.jpg ■Award history March 2021 Received the “Exciting Video Award” for the “1st Video Collection Made by Shop Staff” by Japan Shopping Center Association July 2021 Apollo Award 2021 “Unique SNS Public Relations Category” Winner December 2021 Content Marketing Grand Prix 2021 “Video Content Category” Grand Prix Winner March 2022 Received the “Standard Video Award” from the Japan Shopping Center Association “2nd Video Collection Made by Shop Staff” March 2023 Received the “Standard Video Award” from the Japan Shopping Center Association “3rd Video Collection Made by Shop Staff”
