KINDWARE, a long-established tailor that has been in business for 131 years, has started operating its official online shop.

WATAKI Co., Ltd. press release (2024.11.05) WATAKI Co., Ltd. KINDWARE, a long-established tailor that has been in business for 131 years, begins operating its official online shop. WATAKI Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO/COO: Shoichiro Watanabe), which operates the tailor brand “KINDWARE,” is working to improve the customer experience on its website and operate an official online shop for overseas customers. We have started. Image
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Official online shop: https://kindwaretailor.com/ Official online shop overview In addition to multilingual support, cross-border e-commerce, and online ordering, we also post stories and a wealth of content related to the brand. 1. You can make authentic Made-to-Measure suits You can specify the fabric, lining, type and number of buttons, and details to reflect your own preferences. It is also ideal for those who have experience purchasing at our stores, or those who have had their measurements taken at other companies and can input their measurement data. In addition, through close collaboration with Nasu Yume Kobo, the system has been designed to maintain the silhouette of our products with almost the same quality as in-store tailoring. This allows us to provide a high-quality custom-made experience that closely reflects the details and fit that our customers desire. 2. Intuitive operation like tailoring is possible The design allows you to understand the operation
intuitively, without having to read a complicated manual. You can enjoy a smooth and stress-free order flow as if you were actually meeting the tailor. 3. Contains a wealth of brand content KINDWARE is celebrating its 131st year in business. It provides a deep dive into the company’s history, including the background of its founding, an introduction to its own workshop, the process of popularization of formal wear in Japan, and collaborations with famous high-end brands. Additionally, we will provide how-tos and event information through owned media. The content allows you to fully immerse yourself in the worldview of KINDWARE. Comment from CEO Shoichiro Watanabe “This project started with the renewal of the brand site, but we had a strong desire to not only strengthen the e-commerce function but also create a place where we could share the history and history of KINDWARE that we have built together with our customers. Therefore, we have created a brand site with a rich selection of past content. Furthermore, KINDWARE fans around the world can enjoy ordering high-quality KINDWARE suits and formal wear anytime, anywhere. It has become. As the culmination of a large-scale project spanning approximately three years, we hope to use this site to increase the number of KINDWARE fans than ever before and expand the brand’s appeal globally. ”   About the KINDWARE brand Since its founding in 1894, the tailor brand has been dedicated to formal wear and suit making for over a century. In Japan, we have been selected as a purveyor to the Imperial Household Agency, and overseas we have a technical partnership with HUNTSMAN, a prestigious tailor that is a purveyor to the British Royal Family, and our outstanding technical capabilities and expertise have been highly praised both domestically and internationally. We offer sophisticated British-style clothing that embodies the brand’s philosophy of “Radiate your confidence ~ Fill your heart with confidence, peace, and brilliance.”