[Nippon Foundation HEROs Project Secretariat] Winners of “HEROs AWARD 2024”, which recognizes athletes who engage in social contribution activities, have been decided
Nippon Foundation HEROs Project Secretariat Press release: November 5, 2024 Winners of “HEROs AWARD 2024”, which recognizes athletes who engage in social contribution activities, have been decided Tenshin Nasukawa, Yoshitomo Tsutsugo, Kayoko Fukushi, Japan Rugby Football Players Association, and Ottobock Japan received the award, and the HEROs AWARD 2024 award ceremony will be held in December 2024 Scheduled to be held in Tokyo
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professional boxer Yoshitomo Tsutsugo. We are pleased to announce that track and field athlete Kayoko Fukushi, the Japan Rugby Football Players Association, and Ottobock Japan Co., Ltd. have been selected to receive the award. The award ceremony is scheduled to be held in Tokyo in December. The HEROs Project started its activities in 2017 with the aim of generating interest and action among many people connected through sports and expanding the circle of solving social issues by promoting social contribution activities by athletes. . One of these initiatives, the HEROs AWARD, has previously awarded 36 athletes and organizations, including professional baseball players Tsuyoshi Wada, Keisuke Honda, the Chiba Jets Funabashi, and the Japan Professional Baseball Players Association. I have given awards. This year, the 8th year, the event features professional boxer Tenshin Nasukawa’s message, “For many people to find their own way of life.” It will show how they take on challenges through social contribution. ” activities, “TSUTSUGO SPORTS ACADEMY and others” by professional baseball player Yoshitomo Tsutsugo, and former track and field athlete Kayoko Fukushi’s “activities centered around the “Kyoto Sports Dream Bank” and “Kayoko Fukushi RUN Project.” , Japan Rugby Football Players Association’s “Yowai Hatsuyoi Project” and Ottobock Japan Co., Ltd.’s “Running Clinic & Paralympic Repair Service for Lower Limb Amputees” have been awarded the following awards. (pages onwards). An award ceremony will be held in December to honor each award winner, and bring together athletes and sports industry professionals to expand the circle of activities. Please take a look at the activities of athletes, teams, and organizations that demonstrate sportsmanship for society even outside of the stadium. ■HEROs AWARD 2024
Award-Winning Project (Title omitted) Tenshin Nasukawa “For many people to find their own way of life. Show them how to take on challenges through social contribution.”
https://www.teiken.com/profile/tenshin.html
https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-8fdb8345ae2511278ad3b454075d0040-2000×1455.png (C)NAOKI FUKUDA
https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-bca515ff50142a9ef0c756094c94e3e1-1108×1477.jpg Activities It shows how many people take on challenges through social contribution in order to find their own way of life. Social issues to tackle A wide range of activities including disaster relief and support for children’s homes Vision Realize “a society where each person can find their own way of life” Goal/Mission Utilizing his name recognition, he continues to show that he is “acting” on various social issues in Japan. He goes directly to the field and shows his way of life through interaction with people. Business details ・Donation activities to disaster areas (own pocket money donations and appeals to the general public) ・Support for orphanages as Tenshin Family Project ・Regional revitalization by holding a festival in the local Matsudo City ・Supporting young people through school visits, etc. Activity results Among the children we have interacted with through these activities, some have found their own way of life as kickboxers. By acting quickly in donation activities, they attract media attention and contribute to drawing attention to the
disaster-stricken areas. It embodies the origin of social
contribution, which is to take action for the good of society. Yoshitomo Tsutsugo “TSUTSUGO SPORTS ACADEMY and others”
https://www.tsutsugo-zaidan.com/
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https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-4352b312acfedcefe58dd2325a2ea21e-1707×960.jpg Activities TSUTSUGO SPORTS ACADEMY and others Social issues to tackle Improving the environment for youth baseball (improving the turf and practice environment, reviewing instruction and guidance policies, reducing the burden on parents) Vision We want our children, who have a bright future, to learn to take on challenges without fear of failure Goal/Mission Improving the environment for youth baseball (reducing the burden on parents, spreading the use of natural grass fields throughout the country, etc.) Business details ・Management of stadiums, youth baseball teams, and gymnastics classes ・Natural grass management Activity results Approximately 60 elementary school students have gathered to form the Wakayama Hashimoto Atta Boys, a youth baseball team that plays at the facility, and will begin full-scale operations in April 2023. We have created an environment where children can play freely, with a rich natural environment, well-equipped facilities, and a curriculum that emphasizes
independence. This project has attracted a lot of attention and is calling for improvements to the environment for youth baseball in Japan. Kayoko Fukushi “Activities centered around the ‘Kyoto Sports Dream Bank’ and ‘Kayoko Fukushi RUN Project'”
https://www.wacoal.jp/spark-angels/profile/staff/k-fukushi.html Image
URL: https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-97827cf89f9d51b6b0d76893d92fe4f6-1518×2151.jpg Photo provided by: Wacoal Women’s Track and Field Club
https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-677d7ff82d52cab628e5264f54c722bc-1800×1677.png Photo provided by: Wacoal Women’s Track and Field Club Activities Activities centered on “Kyoto Sports Dream Bank” and “Kayoko Fukushi RUN Project” Social issues to tackle Children away from sports, regional revitalization, diversity, unrelated society Vision Run, laugh, and energize Japan Goal/Mission Conveying the joy of running Business details ・Kyoto Sports Dream Bank…Track and field classes for elementary school students in Kyoto Prefecture ・Kayoko Fukushi RUN project…Planning and management of “If you run with a smile, you will be lucky” Activity results The “Kyoto Sports Dream Bank” held track and field classes in Kyoto Prefecture for three years after his retirement. The run event “If you run with a smile, you’ll be lucky” has been held for the past two years, which he planned, sponsored, and operated himself, each drawing over 1,000 participants and
contributing to the revitalization of the Kagawa region. Japan Rugby Football Players Association “Yowai is Strong Project”
https://yowatsuyo.com/
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https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-aeddf941b697002885a59f04606ab8d9-1108×1478.jpg Activities Yowai Hatsuyoi Project Social issues to tackle It is not common for people to feel comfortable talking about their mental weaknesses and worries with those around them Vision We will create a society where all people, including athletes, can maintain their mental and physical health by disclosing their mental weaknesses and concerns and respecting each other in a casual setting like a waterside meeting. Goal/Mission To socially educate the usefulness of the mental care method of self-disclosure Business details
・Communication of the usefulness and importance of mental care based on athletes’ experiences (homepage, SNS, etc.) ・Management of seminars and workshops for companies and elementary schools ・Activities to popularize the Player Development Program (PDP), which supports athletes from various aspects including mental health Activity results Messages of support have been received not only from the rugby world, but also from former track and field athlete Dai Tamesue and many other people with competitive experience. In addition to holding lectures at companies, municipalities, and schools, he has also been featured in media such as TV, magazines, and newspapers. Ottobock Japan Co., Ltd. “Running Clinic & Paralympic Repair Service for Lower Limb Amputees” https://www.ottobock.com/ja-jp/ottobock/ottobock-japan
https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-8b443356dc63f3f3bce9a802c37a440b-3900×2600.jpg Photo courtesy of Otto Bock
https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-9b644ee7db4bfcc095bc40fb17c03ca1-2000×1500.png Photo courtesy of Otto Bock Activities Running clinic & Paralympic repair service for lower limb amputees Social issues to tackle Running clinic: Limitations to life and challenges faced by lower limb amputees Paralympic repair services: Differences in maintenance level due to culture, price, etc. in each country Vision I want to create a society where everyone can live comfortably Goal/Mission Running Clinic: We want people with lower limb amputations to feel the joy of moving their bodies Paralympic repair service: Making the Games a place where all athletes can participate under fair conditions Business details ・Running clinic (free running instruction by star athletes) ・Paralympic repair service (free repair of prosthetic legs, wheelchairs, etc. for Paralympic athletes) Activity results The running clinic not only allows lower limb amputees to experience the joy of running, but also contributes to the development of
Paralympians. Paralympic repair services not only help athletes compete in their best condition, but also lead to increased awareness through increased media coverage. ◼️HEROs Sportsmanship for the future “HEROs Sportsmanship for the Future” is a project in which top athletes promote social contribution activities in response to society’s SOS. Athletes are working to contribute to society by leveraging the skills they have cultivated during their athletic careers in various social issues across Japan, such as disaster recovery support, support for children with intractable illnesses, and support for rehabilitation at juvenile training schools. By
demonstrating their power for the benefit of society, we aim to expand the circle of players tackling issues and accelerate problem-solving. https://sportsmanship-heros.jp/
https://www.instagram.com/heros_nippon_foundation/
https://prcdn.freetls.fastly.net/release_image/123524/19/123524-19-0d3ea8e4df1cfa9edcc44b5af32d6b64-547×793.png ◼️What is the Nippon Foundation Pain, hope, and future together. Since its establishment in 1962 as the largest foundation in Japan, the Nippon Foundation has We use grants from boat race sales as a financial source to promote activities in a wide range of fields, including children, people with disabilities, disasters, the ocean, and humanitarian aid, transcending race and national borders. https://www.nippon-foundation.or.jp/
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