Tatsuya Kasai has been appointed as the new president of TYPICA. Aiming to co-create a celebratory culture of coffee trading.

Tatsuya Kasai has been appointed as the new president of TYPICA. Aiming to co-create a celebratory culture of coffee trading. ​
TYPICA Holdings Co., Ltd. Press release: November 5, 2024 Tatsuya Kasai has been appointed as the new president of TYPICA. Aiming to co-create a celebratory culture of coffee trading. Mr. Kasai, whose mission in life is to “liberate humans to their true nature,” has extensive experience in fields such as mail order, logistics, sustainable procurement, and solving social problems through corporate activities. I have experience.
https://prcdn.freetls.fastly.net/release_image/69170/17/69170-17-9cc5a1bc4d2401d407ef5200de843cb8-1920×1080.jpg

Mr. Tatsuya Kasai has been appointed as the President and Director of TYPICA Holdings Co., Ltd., which pursues the sustainability of high-quality coffee, as of November 3, 2024. In addition to his experience in new business creation, business alliances, and president of an e-commerce/logistics subsidiary at Felissimo, a mail-order giant that was the first to develop a subscription-type business in Japan, he is also the representative of PEACE BY PEACE COTTON, a general incorporated foundation that promotes the spread of organic cotton in Japan. Utilizing my experience in a wide range of fields, including as a director, I will be responsible for co-creating a celebratory culture in the coffee trade in order to realize TYPICA’s vision. “TYPICA” (pronounced: Typica) is a global venture company founded in 2019 with the theme of “creating a new international coffee market” that will revolutionize the coffee industry. We currently have bases in five countries: Japan, South Korea, Taiwan, the Netherlands, and the United States, and are promoting the mainstreaming of direct trade in a network of approximately 110,000 coffee producers and roasters spanning 84 countries and regions around the world. . TYPICA’s online platform, which aims to improve the sustainability of coffee through fundamental innovations in the coffee industry, pursues price determination without relying on futures markets through direct trade with producers. The August 2024 update includes a number of new features that will dramatically evolve coffee trading and improve sustainability. We have also begun efforts to resolve social issues surrounding the coffee industry, such as poverty and human rights issues, but in the future, we will expand the scope of our efforts with the aim of co-creating a celebratory culture of the coffee trade in order to maximize social impact. We will continue to expand. ■Background of appointment Mr. Kasai is an executive officer of Felissimo, a major mail order company that is a listed company, a representative of its e-commerce subsidiary, a co-representative of a delivery joint venture company with Japan’s leading logistics company Seino Group, and is also involved in the spread of organic cotton and support for the education of farmers’ children. He has held a number of important positions, including representative director of a general incorporated foundation, and has extensive experience in business promotion and management. Since June 2024, TYPICA has been promoting the improvement of the entire business with a focus on logistics, and although it has been a short period of time, we have built solid relationships of trust with each and every member of the management team, including executive officers. We believe that having Mr. Kasai, who has such a wealth of experience and leadership, take the helm of TYPICA will strengthen TYPICA’s management structure, so we have decided to appoint him as President and Director. Going forward, we will work to further improve corporate value under the leadership of four directors, including three representative directors (CEO Masaru Goto, representative director CQO Ayane Yamada, and representative director CFO Shintaro Asako), as well as Mr. Kasai. I will continue to do so. ■New management structure The new management structure is as follows. Representative Director and CEO Masashi Goto Representative Director CQO Ayane Yamada Representative Director and CFO Shintaro Asako President Tatsuya Kasai (newly appointed) ■Career history of new director and president Tatsuya Kasai Graduated from Osaka University. Joined Felissimo Co., Ltd. in 1999. As an executive officer of the company, he has experience as a subsidiary representative,
cross-border e-commerce business with JR West, e-commerce mall delivery business operation with LINE, and co-representative of a delivery JV company with Seino Group, including planning,
import/export, warehouse work, delivery, and customer support. In addition to his extensive knowledge, he also has extensive experience in the field of international cooperation. Since June 2024, TYPICA has been assisting with overall business improvements centered on building a new logistics model. ■Comment from Tatsuya Kasai
https://prcdn.freetls.fastly.net/release_image/69170/17/69170-17-822e88f17413c490a83573722efdff40-800×1088.jpg I have now decided to participate in the management of TYPICA as its president and director. I am very happy to be able to practice public management globally from Japan with Mr. Goto, who studied under the same teacher. Together with everyone who has supported TYPICA in the past, we will do our best to realize the big future that TYPICA envisions. While cultivating a culture of festivals in which the harvest of coffee beans is celebrated around the world with producers, roasters, and coffee lovers around the world, TYPICA as an
intermediary re-examines the history of humankind and, as a private company, supports the market economy. In the process, we will reconsider the state of the economy itself. We will reconsider the way distribution flows from large to small scale from the perspective of democratizing direct trade. I hope that this will have a positive impact as a symbolic presence on the future structure of commodity markets and the structure of global agriculture as a whole. ■Comments from Representative Director and CEO Masashi Goto
https://prcdn.freetls.fastly.net/release_image/69170/17/69170-17-55aaa75fb3f78d62a8fc4de82f9074e5-1280×1600.jpg It is with deep joy and gratitude that I announce that my colleague, Mr. Kasai, will be joining our management. Mr. Kasai’s extensive knowledge of mail-order sales and management experience in social development projects, which he has accumulated over 25 years, and above all, his deep love for “liberating human nature” will help TYPICA’s future growth. We are confident that this will serve as a constant driving force that supports our growth from the ground up. In addition, by truly putting into practice the management views cultivated under the same mentor over many years, a community of managers who “manage the public” centered on the coffee industry has sprung up around the world, and TYPICA’s vision has become even stronger. We hope that the company will grow significantly and that opportunities for further development will open up one after another. Culture Day, November 3rd, the day of my inauguration, is a Japanese holiday that was cherished by our mentor. We share the aspiration of continuing to open the path that our mentor has sought throughout his life, and we will practice collaborative management by devoting ourselves to the truth every day. The TYPICA website publishes the narrative of Mr. Tatsuya Kasai, who has been appointed as the president and director. ・Everyone is the manager of their own life. Aiming for “liberation to one’s true nature”
https://typica.coffee/ja/tatsuya-kasai/ Under the new management structure with the addition of Mr. Kasai, TYPICA will further expand its business and strengthen its organizational structure, and the entire company will continue to work together toward the unchanging vision of improving the sustainability of coffee. Masu.