[Musashino Art University] Social collaboration base opens at Ichigaya Campus! Further strengthening industry-academia collaboration
Musashino Art University Press release: November 5, 2024 [Musashino Art University] Opening of social collaboration base on Ichigaya Campus! Further strengthening industry-academia collaboration Musashino Art University (location: Kodaira City, Tokyo/President: Yukazu Kabayama; hereafter referred to as the university) will be building a social collaboration center “1” on the university’s Ichigaya campus from November 29, 2024. /M (Ichiemu)” will be opened.
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disseminate their value to society. As an experimental place where visitors can constantly encounter new things, our aim is to foster connections with society and the possibility of co-creation through a variety of ongoing projects that emphasize diversity. An opening commemorative exhibition introducing recent social collaboration projects is scheduled to be held from Friday, November 29, 2024 to Friday, December 20, 2024. Background In 2012, our university became the first art university to open the Design Lounge, a base for disseminating design-based information, in the Tokyo Midtown Design Hub (Minato-ku, Tokyo). We have aimed to strengthen the social contribution capabilities of the art university through discussions and create a place where the university can connect with businesses and society. In 2019, we opened a downtown campus in Ichigaya, and in order to consolidate the functions of the Design Lounge, which had previously been a place where society and the university connected, to the Ichigaya campus and strengthen our ability to disseminate information, our university collaborated with external organizations. We are engaged in a variety of educational and research activities, including project-based human resource development, recurrent education for working adults, the Value Creation Human Resource Development Program (VCP), and the opening of a co-working space, Ma. In addition to further strengthening communication power and social cooperation, we have established “1/M” as a base for sharing with everyone the creativity that is exhibited in manufacturing and creating things, going beyond the realms of art and design. Open. By continually implementing projects that allow students, teachers, and visitors to think, discuss, and experiment about making and learning from diverse perspectives, and the possibility of further co-creation being born, we have We will pursue the possibilities of social cooperation activities based on the activities we have carried out as a lounge and the plastic arts education that we have cultivated for over 90 years, and contribute to the creation and development of culture and social contribution. About naming The denominator of “1/M” is the “M” of “Musabi”, and the numerator 1 is “Ichiem”, which is an aspect of “Musabi” that engages in a variety of expressive, educational, and research activities. ” represents. Moreover, it is also the “ichi” of “Ichigaya”, where this base is located. Inheriting the functions of the “Design Lounge” that our university has been operating within the Tokyo Midtown Design Hub, we will further communicate the university’s various initiatives, education and research results, and create possibilities for connections and co-creation with society. We chose this name with the hope that it would be a place where people can foster their own ideas. About visual identity
https://prcdn.freetls.fastly.net/release_image/83551/147/83551-147-83412cb9add310c7d6475348dbc8cc04-488×528.png The visual identity (logo) was created by art director Aya Yagi (graduated from the Department of Visual Communication Design at our university). The motif is a combination of “1” and “M”. The
overlapping shapes represent the image of new possibilities being born when something meets something in this place. By making it possible to freely develop the way the motifs overlap and the combination with the background, we expressed the dynamism of creativity generated by encounters between different participants. Deployment example Image
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In order to convey this concept more impressively, Renki Yamazaki, a full-time lecturer at our university, created a motion logo. Image
URL: https://prcdn.freetls.fastly.net/release_image/83551/147/83551-147-9cbe0cd4ea0cfedcf9d35cbf8eb265b1-726×726.jpg Logo design Aya Yagi (Art Director / Creative Director) Born in Hyogo Prefecture in 1985. After graduating from Musashino Art University, Faculty of Art and Design, Department of Visual Communication Design, joined Dentsu. In 2023, he became independent and established Arens Co., Ltd. Currently, he handles everything from concept development and product development to communication design, with an emphasis on art direction. He is the author of “Design, close to management.” ” (Kanki Publishing).
https://prcdn.freetls.fastly.net/release_image/83551/147/83551-147-3b63701922962e7ea16e5cc6221b1bfb-362×362.jpg Motion design Renki Yamazaki (Full-time lecturer, Department of Visual Arts, Faculty of Design and Design, Musashino Art University) Born in Fukuoka Prefecture in 1984. After graduating from Musashino Art University’s Department of Visual Arts, Faculty of Art and Design, he worked at a post-production editing studio in Tokyo, and then worked at various video production sites, including broadcasting stations, advertising, web media, event videos, and music videos. He practices and explores visual expression using a variety of methods, from live action to motion graphics and 3DCG. Consultation and inquiries regarding social cooperation Musashino Art University site Contact information regarding this matter Musashino Art University Collaborative Co-Creation Team Ichiem Responsible ichim@musabi.ac.jp
