camo press release (2024.11.05) camo Noto Peninsula Earthquake Recovery Support Project “Don’t Stop Noto’s Sake!” which supports disaster-stricken brewery joint brewing, wins ACC Gold in the creative innovation category of the “ACC TOKYO CREATIVE AWARDS” “Don’t Stop the Sake of Noto!” Secretariat and camo Co., Ltd. support Noto Peninsula earthquake recovery support project “Don’t stop the Sake of Noto!” https://notosake.com/
https://www.acc-awards.com/ We are pleased to announce that we have been awarded ACC Gold in the creative innovation category.
https://prcdn.freetls.fastly.net/release_image/100343/21/100343-21-3d17a3cb41eb136c437362034ab804d7-1920×1080.jpg “Don’t Stop Drinking in Noto!” is led by Yoshida Shuzoten, a sake brewery in Hakusan City, Ishikawa Prefecture that brews “Tedorigawa” and “Yoshida Kura U,” and camo Co., Ltd., which spreads delicious sake and culture to the world. This is a project to support the recovery of sake breweries that were damaged by the 2024 Noto Peninsula Earthquake and have found it difficult to continue producing sake. In this project, we will seek cooperation from sake breweries across the country, and in collaboration with these breweries, we will brew original alcoholic beverages from the disaster-affected breweries and collaborative alcoholic beverages, and distribute them to the market through liquor stores. We provide a system that allows the circulation of money to continue. So far, the support purchasing service “Makuake” has conducted two joint brewing support projects. noopener”> https://www.makuake.com/member/index/2807772/ We have collected a total of 52,410,000 yen in support purchases from 2,783 supporters, including the first and second rounds. “Don’t Stop Drinking in Noto!” is scheduled to be implemented up to the 5th edition in the future.
https://prcdn.freetls.fastly.net/release_image/100343/21/100343-21-c02ed8454696a0a37bdaf679f96f04ad-1999×1125.png “ACC TOKYO CREATIVITY AWARDS” is one of Japan’s largest awards that recognizes outstanding creativity in all fields. The award has nine major categories, and each category is judged by a panel of top professional judges. ■Award winner comments ・Yasuyuki Yoshida (President, Yoshida Sake Brewery) I am truly honored to receive this prestigious award. We were able to receive this award thanks to everyone who supported this project, our cooperating warehouses, and everyone who gave us their support. There are over 30 sake breweries in Ishikawa Prefecture, nearly half of which are located in Noto, and most of them suffered significant damage in the recent earthquake. Noto sake has many charms that can only be found in Noto. We must preserve this taste for future generations! I started this project with Mr. Kawana because I wanted to preserve that gentle and deep feeling. Since this was my first attempt, there were many things that didn’t go as planned, but thanks to the support and support of so many people, I was able to continue this project. Japan is a wonderful country with a variety of traditional industries and the highest number of companies in the world that have been in business for over 100 years. However, natural disasters occur somewhere every year. Although this project was started to support sake breweries, we believe that it can also be used to support other industries. We hope that this award will expand the circle of support and further advance the recovery of Noto. ・Aki Kawana (Representative Director of camo Co., Ltd.) When I turned on the TV after receiving an earthquake early warning on January 1, 2024, the first thing that came to mind when I saw the Noto Peninsula dyed red due to the tsunami warning was Tsuruno Sake Brewery, which brews “Taniizumi” in Ugawa, Noto Town. It was about Mr. Tsuruno. When I visited in 2023 through an introduction by Mr. Yoshida, I was in the midst of being enthusiastic about the revival of the brewery due to the great impact of the earthquake that occurred in May 2023. It was. That night, we held interviews with Mr. Yoshida and other brewers affected by the Great East Japan Earthquake, as well as brewers from all over the country who have always shared our aspirations, about what kind of support would be needed in the medium to long term in the event of an earthquake like this. did. We thought that there could be a system in which we, sake producers, who do not know when or where such natural disasters will strike, could gather support from all over the country, and so we proposed this project. I am very happy to receive this award, as it will help raise awareness of the declining state of the Japanese sake industry, as well as draw attention to the Noto Peninsula Earthquake, where recovery and reconstruction are not making much progress. I would like to take this opportunity to express my gratitude to all the sake brewers across the country who have made so much effort to realize this project and its continuation in the future, and to work hard to create a sake industry that is admired by the world. We will do so. Thank you to everyone involved for your efforts thus far. And congratulations.
