Heart Relation Co., Ltd. Lifestyle brand “Her lip to” produced by Hina Kojima will open a POP UP SHOP at L umine Shinjuku for a limited time!

【Heart Relation Co., Ltd.】 Lifestyle brand “Her lip to” produced by Haruna Kojima will open a POP UP SHOP at Lumine Shinjuku for a limited time! ​ Heart relation Co., Ltd. Press release: November 5, 2024 Lifestyle brand “Her lip to” produced by Hina Kojima will open a POP UP SHOP at Lumine Shinjuku for a limited time! The second Shinjuku Lumine pop-up shop this year. We offer a rich lineup to create your autumn/winter wardrobe.
https://prcdn.freetls.fastly.net/release_image/74953/121/74953-121-91a6386973dbbdf1060bb7682fc19689-1920×1005.png

The lifestyle brand “Her lip to” operated by Heart Relation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CCO: Haruna Kojima) will be open from November 12th (Tuesday) to November 18th (Monday), 2024. For a limited time, we will open a POP UP SHOP at Lumine Shinjuku Lumine 2 in Shinjuku, Tokyo. A pop-up shop will be held at Lumine Shinjuku Lumine 2 for a limited time from November 12, 2024 (Tuesday) to November 18, 2024 (Monday). The LUMINE Shinjuku pop-up shop, which was first held in May of the same year, was a great success, with the number of numbered tickets distributed exceeding capacity every day, and this will be the second time the event has been held. This pop-up shop will feature a new lineup of knit items and dresses that will brighten up your wardrobe and are essential for the transition from fall to winter. The key visual is a knit pullover with the iconic Fair Isle pattern, which is tailored with an original pattern that is typical of the brand and the sharp colors add depth to your coordination. In addition to new products, we also plan to release several popular items. This will be an opportunity for you to actually touch and see Her lip to items, which are normally available only on online sites and flagship stores. Please come and experience the brand’s worldview. Partial lineup
https://prcdn.freetls.fastly.net/release_image/74953/121/74953-121-b6eb9b9a2423921cdc011db523f41ab4-1801×2700.jpg Heart Fair Isle Knit Pullover ¥20,000 tax in color: espresso/vanilla size：F
https://prcdn.freetls.fastly.net/release_image/74953/121/74953-121-ad4fea53984d782e4d48da7ef759b63d-1801×2700.jpg Wool-Blend Cable Knit Set ￥26,000 tax in color：ecru/gray size：S,M
https://prcdn.freetls.fastly.net/release_image/74953/121/74953-121-3a12497e82ed88bc1bfad1b363940f17-1801×2700.jpg Back Lace-Up Knit Dress ¥25,000 tax in color: gray / nude beige size：S,M
https://prcdn.freetls.fastly.net/release_image/74953/121/74953-121-d245a4239c75fdee526210be94ddfeed-1801×2700.jpg Coutume Plaid Flare Dress ￥26,000 tax in color：check size：S,M Pop-up shop overview Her lip to POP UP SHOP at LUMINE SHINJUKU Period: November 12, 2024 (Tuesday) to November 18, 2024 (Monday) Location: Lumine Shinjuku Lumine 2-2F Gallery 2 Business hours: 11:00 a.m. to 9:00 p.m. Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022 *Business hours are subject to change without notice. Please check the commercial facility website for details. ■What is Her lip to? “Clothes I want to wear now” Dramatic moments in everyday life Make it come true in your wardrobe. We are particular about the material and lines of the fabric, Elegance and glamor that naturally blends into everyday life Her lip to suggests. “Her life is her art.” Her lip to, produced by Haruna Kojima, is derived from this word. Her lip to is a brand born from the world of creation that embodies the “current
girlfriend.” ■Representative Director and CCO Haruna Kojima Profile Haruna Kojima / April 19, 1988 heart relation Co., Ltd. Founder Representative Director CCO (Chief Creative Officer) Joined AKB48 for 13 years as a 1st generation member. After graduating from the same group, she established the lifestyle brand “Her lip to” in 2018. Since then, she has expanded into a wide range of fields, including the beauty line “Her lip to BEAUTY” and the lingerie line “ROSIER by Her lip to.” In 2022, he will open a brand concept store called “House of Herme” in Omotesando, and in addition to having a permanent cafe, he will also be involved in food and beverage businesses such as collaboration afternoon tea and an ice cream shop. He has the face of a talent, model, and business owner, and actively disseminates information on SNS (Instagram, Twitter, YouTube, Weibo, bilibili, Douyin, RED), etc., where he has over 10 million followers both domestically and internationally. ■Brand list Her lip to Official website: https://www.herlipto.jp Official Instagram:
https://www.instagram.com/herlipto/ Official Twitter:
https://twitter.com/herlipto_info Official YouTube:
https://www.youtube.com/@herlipto Official TikTok:
https://www.tiktok.com/@herlipto_press Official app:
https://itunes.apple.com/jp/app/id6456037093 Her lip to BEAUTY Official website: https://herlipto.jp/pages/brand-beauty Official Instagram: https://www.instagram.com/herliptobeauty/ ROSIER by Her lip to Official website: https://herlipto.jp/pages/brand-rosier Official Instagram: https://www.instagram.com/rosier_by_hlt/ House of Herme Official website: https://herlipto.jp/pages/house-of-herme Official Instagram: https://www.instagram.com/houseofherme/ ■Inquiries regarding product rental and publication heart relation Co., Ltd. PR person: Oikawa Email address: press@heartrelation.co.jp Corporate site: https://heartrelation.co.jp/ ■General customer inquiries Her lip to Customer Center https://herlipto.channel.io (It may take some time to reply.) Business hours 11:00-17:00 Regular holidays: Saturdays, Sundays, and holidays