Further pursuing “delicious for everyone”. We will start accepting lottery applications for “Hyakko”, which has evolved by changing the raw material rice, from November 6th.

Further pursuit of “delicious for everyone”. We will start accepting lottery applications for “Hyakko”, which has evolved by changing the raw rice, from November 6 ​ Image
URL: Clear Co., Ltd. Press release: November 6, 2024 Further pursuing “delicious for everyone”. We will start accepting lottery applications for “Hyakko”, which has evolved by changing the raw material rice, from November 6th. Hyakko is the flagship of the sake brand “SAKE HUNDRED.” Change the raw material rice to snow goddess to achieve a refined sense of transparency
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-77f3a0e0a863d65f455f937d89b99f07-3000×2002.jpg

The flagship “Byakkou” (¥38,500, tax included) from the sake brand “SAKE HUNDRED” (operated by Clear Co., Ltd./Shibuya-ku, Tokyo, CEO: Ryuji Ikoma) will be released on November 6th. We will start accepting applications for lottery sales from Sunday (Wednesday). Approximately 10,000 bottles brewed in 2024 were sold out (*1) as of July, but in the new year (*2), we have started brewing a new “Hyakko” using a different rice ingredient. We will switch from organically grown Dewa Sansan, which has a limited supply, to Yuki Megami, which was developed for Daiginjo, with the aim of providing a stable supply to meet expanding needs and expanding the production volume necessary to solve industrial issues. It has been updated to have a more refined and transparent taste, and will be delivered to customers within 2024. *1: Sales to general customers are sold out. Sales to some retail stores, restaurants, hotels, corporations, and overseas exports are not included. *2: New “Hyakko” brewed in 2025. It will be brewed from fall 2024 to spring 2025 using rice harvested in fall 2024. SAKE HUNDRED’s flagship “Hyakuko”, which was sold out, will start accepting applications for lottery sales from November 6th (Wednesday) “Hyakko,” brewed in 2024, received approximately 70,000 applications for a lottery sale of approximately 10,000 bottles, and all general sales were sold out by July. “Hyakko”, brewed in 2025, is the first time since its release in 2018 that the product has been revised starting from the raw rice, and brewing as the new “Hyakko” has begun in October, with the first batch being bottled in November. It’s planned. As brewing is progressing smoothly, we will begin accepting applications for lottery sales from November 6th. New “Hyakko” lottery sale application page:
https://jp.sake100.com/pages/byakko-2024-25-winter-fortune-form Image
URL: https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-69fcc6c267d38765354a5fc362142792-3000×2251.jpg The new “Hyakko” has changed the raw material rice. Aiming for greater transparency and stable supply Reasons why “Hyakko” evolves 1) To achieve a more refined sense of transparency “Hyakko” is designed with the concept of “delicious for anyone to drink” and pursues “high quality” in Japanese sake. It has a clear taste without any unpleasant taste, an elegant scent reminiscent of lily flowers, and a beautiful lingering finish. In the new “Hyakko,” the rice used as raw material will be changed from the traditional “Dewa Sansan” to “Yuki Goddess.” At Yuki Goddess, we have not changed this direction of taste, pursuing the quality of a classic Japanese sake. On top of that, we aim for a more refined clarity and slightly subtract the volume of sweetness. In order to create a high-quality taste, we carried out a complex sake quality design and careful brewing management, but we also kept the elements that you feel when drinking it simple, pursuing “deliciousness” that can be enjoyed by as many people as possible on the world stage. Yuki Goddess was the perfect rice for sake, as it provides a beautiful sake quality to create a colorful experience, from the elegant aroma to the refined taste to the long and rich aftertaste.
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-1ceefa679b5d00ea7f50d29107c5efb7-3900×2926.jpg
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-8bd4d7ad1866943d54447b421dd50732-3900×2925.jpg Reasons for the evolution of “Hyakko” 2) Aiming for stable supply and securing the amount of supply necessary to create new markets The creation of a high-priced market cannot be achieved if high-priced sake remains recognized as “an anomaly.” A market is formed when a product is widely recognized and many products continue to be distributed over a long period of time. The conventional rice used for “Hyakko” was organically grown “Dewa Sansan.” Dewa Sansan is the first rice suitable for sake brewing in Yamagata Prefecture, developed independently and registered as a variety in 1997, and is produced only within the prefecture. Being organically grown, it is easy to bring out the umami flavor, which was an important element in the brewing of “Hyakko,” which seeks a balance of sweetness and umami that is rounded and transparent. However, organic cultivation is extremely difficult, and it takes time to expand the cultivation area and number of farmers. As it was difficult to secure raw rice, there was a limit to the expansion of Hyakko’s production. “Hyakuko”, whose mission is to create a market, believes that it should not be available only to a limited number of people forever. We will change to rice that is expected to increase production.
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-d61b5e6eede8c627973c18386e77e5ff-3000×2251.jpg
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-cc365ba4017ce3a7f15ef252d2d8e530-3900×2926.jpg The new raw material rice is “Yuki Goddess”, which was also developed independently by Yamagata Prefecture. It is a relatively new sake rice that was registered as a variety in 2017, and was developed specifically for Daiginjo sake. Because Shinpaku is stable, it can withstand high polishing, and because it is easy to control during brewing, it is said that highly precise fermentation management is possible, and it is characterized by its elegant and clean quality. The visuals have also been updated. Expressing that the world is colored by “Hyakko” The new visual reflects our deep feelings for “Hyakko” and our unwavering mission. At the time of its release, SAKE HUNDRED prayed to “Hyakko”, “May it be a shining light.” Six years have passed since then, and now, where the “Hyakuko” shines, many layers of brilliance are born, and a rich future is being woven.
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-3e654b351c9c8f17cbd56ee0e42b34e4-3000×2002.jpg Filling the ever-changing moments with beautiful colors. We expressed this visually and demonstrated the significance of “Hyakko”. Not only the light emitted from “Hyakko”, but also the various objects illuminated by it are vividly reflected, and the freshness of sake is expressed through ripples. We will continue to take steps to ensure that “Hyakko” continues to deliver colorful and rich moments to people around the world 50 or 100 years from now.
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-ce5518c8008f4d97694aa16a87c8b596-3900×2925.jpg
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-5c3647c3b9820bd40a3b2502bebdfd41-3900×2925.jpg Product Overview: BYAKKO – Transparent brilliance that colors your life. A bottle that symbolizes SAKE HUNDRED, which pursues “high quality” in Japanese sake. Using the highest level of brewing technology, we have achieved an exquisite clarity, an elegant scent reminiscent of lily flowers, and a beautiful lingering finish. May the dazzling light illuminate your life and enrich it. We promise an unforgettable experience that will envelop you with a sense of euphoria the moment you take a sip, brightening up the drinker. Image
URL: https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-d2ed30e9bfd55a3ebd333c0da48c65b9-3000×2002.jpg Product name: BYAKKO Manufacturer: Tatenokawa Sake Brewery (Yamagata Prefecture) Contents: 720ml Price: ¥38,500 (tax included, shipping not included) Product page: https://jp.sake100.com/products/byakko Accepting applications for the new “Hyakko” lottery sale ​ Lottery sale Application period: November 6th to December 16th SAKE HUNDRED that “fills the hearts and colors the lives” of people around the world SAKE HUNDRED is a sake brand that provides unparalleled value with the purpose of “filling the hearts and coloring the lives” of people around the world. As a top-of-the-line global brand, we contribute not only to taste but also to customer satisfaction, and build rich relationships with people. Physical, mental, and social satisfaction brought about by the best experience, all of which are the values ​​that SAKE HUNDRED delivers.
https://prcdn.freetls.fastly.net/release_image/34181/123/34181-123-5be0f21b077663c3b3a38a772750d599-1355×509.png Register as a member to receive the latest information and exclusive products SAKE HUNDRED provides the latest information, members-only notices, and sales of limited products. Membership registration is free, so please register. SAKE HUNDRED member registration
https://jp.sake100.com/account/register Company profile Company name: Clear Co., Ltd. https://clear-inc.net Address: JP Shibuya 4th floor, 2-4-3 Shibuya, Shibuya-ku, Tokyo Established: February 7, 2013 Representative Director: Ryuji Ikoma Capital: 100 million yen Business details: – Sake brand “SAKE HUNDRED” https://jp.sake100.com/ – Sake specialized web media “SAKETIMES” https://jp.sake-times.com