Yoshimoto Kogyo Co., Ltd. press release (2024.11.06) Yoshimoto Kogyo Co., Ltd. Mitsubishi Corporation and Yoshimoto Kogyo Holdings enter into a business partnership agreement regarding business co-creation using laughter. Mitsubishi Corporation and Yoshimoto Kogyo Holdings, Inc. have agreed to consider business co-creation, including solving consumer health issues through laughter, expanding comedy content overseas, and producing content using DX. We would like to inform you that we have concluded a business partnership agreement (hereinafter referred to as the “Agreement”).
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Additionally, Mitsubishi Corporation has a policy of widely expanding overseas using Japan’s excellent intangible assets as a brand, and is planning to jointly deliver Yoshimoto Kogyo’s Japanese comedy content as an attractive intangible asset overseas. I’ll go. We aim to co-create new added value through comedy and digital, leveraging Mitsubishi Corporation’s DX knowledge in capturing and monitoring consumers’ health data and producing comedy content. Based on this agreement, Yoshimoto Kogyo will be responsible for the planning and production of content and collaborative goods that it has cultivated through its business to date, while Mitsubishi Corporation will be responsible for providing human resources and networks in Japan and overseas, business knowledge such as digital healthcare, and retail and miscellaneous goods. In addition to utilizing manufacturing and sales networks such as, we aim to create new businesses by exchanging human resources. Specifically, we will begin joint discussions on the following: (1) New service centered on solving health issues through laughter (2)Joint production and distribution of new content using digital technology (3) Overseas expansion of comedy content (4)Regional revitalization utilizing the business foundations of both companies’ groups (5) Goods manufacturing and sales (6)Other new services Through this initiative, Yoshimoto Kogyo and Mitsubishi Corporation aim to provide a “smart life” to people around the world. Company profile ■Mitsubishi Corporation Head Office: 2-3-1 Marunouchi, Chiyoda-ku, Tokyo Representative: Katsuya Nakanishi, Representative Director and President Established year: 1950 (founded year 1954) Main business activities: Global environmental energy, material solutions, metal resources, social infrastructure, mobility, food industry, S.L.C. (Smart-Life Creation), and power solutions, an eight-group structure that operates a diversified business in a wide range of industries. Expand. ■Yoshimoto Kogyo Holdings Co., Ltd. Head Office: 11-6 Namba Sennichimae, Chuo-ku, Osaka Representative: Akihiko Okamoto, President and Representative Director Founding year: 1912 Main business: Theater operation, talent management, video and other content production and sales, and other businesses