BREAD & BEAN Co., Ltd. Kiyosumi-Shirakawa’s bakery cafe B² (B Squared), where there is always a line, will be opening a limited-time event at the Nihonbashi Mitsukoshi main store from November 20th!

Press release of BREAD & BEAN Co., Ltd. (2024.11.06) BREAD & BEAN Co., Ltd. Kiyosumi-Shirakawa’s bakery cafe B² (B Squared), where there is always a long line of people, will be opening a limited-time event at Nihonbashi Mitsukoshi Main Store from November 20th! CHANDON’s premium sparkling wine offering a special menu with producers in Tokachi, Hokkaido You can also enjoy a limited pairing set with! BREAD & BEAN Co., Ltd. (Headquarters: Koto-ku, Tokyo, Representative: Makiko Maruyama) has teamed up with fellow producers in Tokachi, Hokkaido (Shinmura Farm, Maeda Nosan, Namara Tokachino) to hold a festival from November 20th to 26th. We will be holding a limited-time event at the Nihonbashi Mitsukoshi Main Store during this period. In addition to the take-out corner where you can purchase the usual variety of bakery items, we also have an eat-in space where you can enjoy a limited-time special menu devised with our friends from Tokachi. In addition, in collaboration with MHD Moët Hennessy Diageo Co., Ltd., we will be offering a limited-time pairing set menu with the gorgeous premium sparkling wine “CHANDON”. Please take this opportunity to enjoy the limited menu at Nihonbashi Mitsukoshi Main Store!
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Event Overview Nihonbashi Mitsukoshi Main Store Main Building B1F Food Collection The theme of this limited time event is “B² and Hokkaido Tokachi friends supported by CHANDON”. CHANDON, an orthodox sparkling wine that carries the DNA of Moët & Chandon, and B², an industrial cafe whose DNA is Oceania, will be teaming up for a limited time! This event is not just about that, but also “Shinmura Farm”, which operates a grazing farm that is rare in Japan with the aim of sustainable dairy farming that will continue into the future, “Maeda Nosan”, which is very popular in the bakery industry for the high quality of its wheat, Farmers from Tokachi Hirano Memuro-cho gather together to offer a special eat-in menu for 7 days only, along with “Namara Tokachino,” which pursues safety, security, and deliciousness. Date: November 20th – 26th, 2024 (7 days) Business hours: 10:00 – 19:30 Location: 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-8001 Nihonbashi Mitsukoshi Main Store Main Building B1F Food Collection Collaboration Friends of Tokachi, Hokkaido Tokachi Shinmura Farm
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-5f6fab201a3144a739f5726d45e25a91-878×588.png 110 cows and 40 pigs on a site the size of 2.5 Tokyo Domes. Grazing dairy farming is carried out slowly and stress-free on large land in a way that maintains the ecological balance of soil, grass, and cows. In order to adopt a natural grazing style that allows cows to grow as they should, we must first reform the soil so that the cows can eat good grass. Based on the sampled soil, they are collaborating with labs in the United States and doctors in New Zealand to conduct research and create rich soil. Maeda Nosan
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-a56d57d596bb260881ed8500d9e85cf7-879×586.png Celebrating 120 years since pioneering. In order to meet the diversifying needs of bread, we grow four to five varieties of wheat with different aromas and textures. Furthermore, through direct sales of original flour for bread, the farm produces wheat that is chosen by bakeries and consumers. In addition, as a proposal to maintain employment and expand the possibilities of agriculture, we have produced and commercialized microwave popcorn made from explosive corn produced in Japan’s fields for the first time in Japan. The ideas that are generated one after another from a global perspective go beyond the imagination of those around him, such as being one of the first to obtain Global GAP, the world standard agricultural certification. Namara Tokachino
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-3fb51ee6e391efa31783a962a95053b8-874×583.png Namara Tokachino was formed by 13 farmers in the town of Memuro, located in the vast Tokachi Plain. “Namara Tokachino” is a combination of the Hokkaido dialect “Namara” which means “very”, “Tokachi” from Tokachi Plain, and “No” (vegetable). We have set our own standards within the group, with the main premise that vegetables are safe and secure, and we also want to ensure that they are delicious. We hold regular study sessions and are also focusing on using Instagram and Facebook to disseminate information, and currently 19 farmers are participating. There are times when there are up to 20 types of vegetables. Special
Supporter CHANDON MHD Moët Hennessy Diageo
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-51273e049411678449c6228c7024bdfc-952×552.png Chandon was founded in Argentina in 1959 by Robert-Jean de Vogué, who also served as president of Moët & Chandon, with a vision and courageous pioneer spirit to create outstanding sparkling wine in unexplored territory. Since then, we have developed wineries in carefully selected soils in 6 countries and 4 continents (Brazil, California, Australia, China, and India), and we have cultivated wineries in carefully selected soils in six countries and four continents (Brazil, California, Australia, China, and India), and in addition to traditional winemaking methods inherited from France, we have transcended traditions and customs to incorporate the
characteristics of various countries and cultures.・We deliver high-quality premium sparkling wine all over the world by
incorporating new technologies. Special
Menu Limited time eat-in menu
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-181f079a1cd88d442580d376dbb579ab-798×878.png Royal naughty plate￥2970 (tax included) A filling platter where you can choose your favorite 3 types of B² dough bread, along with Shinmura Farm hamburger or bacon, scrambled eggs, salad & pickles, and Namara Tokachi field pumpkin soup. one plate menu
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-7907bd022d4241a31ddea754a6e871a3-1038×1038.png Oyama ham sandwich plate￥1,200 (tax included) Sandwiches made with B²’s signature baguette Sandwiched with melted mozzarella cheese Sandwiched with Daisen ham, which is thick and has a strong flavor.
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-40dafebc4bc168aa162fef5e36f1a94c-923×923.png Croissant fruit sandwich￥1870 (tax included) B² croissant with fermented butter carefully folded in A gorgeous-looking croissant sandwich made with homemade red bean paste made with raw sugar from Kikaijima, mascarpone cream, and fresh fruit. A special dessert where you can enjoy Shinmura Farm’s soft serve ice cream with your sandwich.
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-c67d3a75bcd90de58b772bd9a3ff2085-889×1006.png CHANDON pairing set ¥2,200 (tax included)~ CHANDON Brut, CHANDON Rosé Pairing sets of limited-edition tartines designed by B² craftsmen are available to match each sparkling wine. For Brut, enjoy a tartine with prosciutto, camembert cheese, and tomato based on durum dough, and for rosé, enjoy tartine with salmon, onion slices, and lemon slices on cereal dough. About B² What is B² “B²” is Japan’s first “industrial cafe” that combines a bakery factory and a coffee roasting factory, and opened its first store in March 2020 in Kiyosumi-Shirakawa, a fierce battleground for cafes. Since then, many customers have come to enjoy the marriage of freshly baked delicious bread and aromatic coffee roasted on the spot, and the store has become a store with endless lines of customers. Currently, there are four stores in Tokyo (Kiyosumi-Shirakawa, Toyocho, Minami-Azabu, and Kichijoji). In March 2024, in order to expand our business, we established a new First Crop Coffee Japan roastery near our Kiyosumi Shirakawa main store and transferred our roasting operations. Image
URL: https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-7b819856650151ac426babdcf8415962-1662×1174.png B² Bakery Bakery’s commitment We want people to eat something truly delicious and safe, so we use 100% natural fruit yeast for fermentation to bring out the maximum flavor of the flour. We also use branded wheat such as Kitano Kaori from Tokachi, Hokkaido, which is famous for its high quality.
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-261eb3d9385f825d01fd16c9a307a1be-2000×1334.jpg B² Coffee Coffee Commitment You can enjoy fresh coffee roasted at Kiyosumi Shirakawa’s roastery at all stores. Our experienced baristas will carefully serve each item, including espresso-based lattes, Oceanian signature coffee flat whites, and the popular brewed coffee that allows you to fully enjoy the
characteristics of the coffee beans.
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BREAD&BEAN & brand design What is “B²” “BREAD & BEAN” was named with the hope that customers would enjoy the marriage of delicious bread “BREAD” and coffee beans “BEAN.” The name “B²” was created by squaring the two initials “B”. The B² logo was designed by adding the softness of bread and the cute, rounded shape of coffee beans to the bold, angular industrial shape of the letter “B.” Produced by New Zealand’s nationally popular graphic designer, Tyrone Ohia.
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-8e844d11b3a701746821aa8c16cf8128-520×520.jpg Representative Makiko Maruyama was born in 1972 in Tokyo. At a major IT company, I worked on a number of Internet BtoC business startups. Established “M Closet” in 2008. Since then, I have participated in the launch of numerous businesses. The IT development team will also be participating in the BREAD&BEAN cafe chain operator to quickly realize service planning concepts that utilize technology. Shop Info Store Information Official HP  https://www.bsquared.jp
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-e47b69fa75e703c057d7be96e21cd809-1391×932.png [Kiyosumi Shirakawa store] Main store 1-9-10 Fukagawa, Koto-ku, Tokyo 135-0033 Number of seats: 22 seats (terrace seats: 4 seats) Business hours: 9:00-18:00 (Closed days: None *Excluding year-end and New Year holidays) Instagram @bsquaredtokyo_kiyosumi
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-d67ff8fdb08819414ff5c5f24b305ca8-1388×932.png [Toyocho store] 2nd store 2-1-9 Minamisuna, Koto-ku, Tokyo 136-0076 Number of seats: 22 seats (terrace seats: 8 seats) Business hours: 8:00-18:00 (Closed days: None *Excluding year-end and New Year holidays) Instagram @bsquaredtokyo_toyocho
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-a4c76a27d5f2e6c2fea7a7d9919ff365-1389×932.png [Minami Azabu store] 3rd store 2-8-21 Minamiazabu, Minato-ku, Tokyo 106-0047 Number of seats: 11 seats (terrace seats: 8 seats) Business hours: 8:00-17:00 (Closed days: None *Excluding year-end and New Year holidays) Instagram @bsquaredtokyo_minamiazabu
https://prcdn.freetls.fastly.net/release_image/54588/11/54588-11-d77b1f6fcfe65c5ca8260338fcf63943-1388×932.png [Kichijoji store] 4th store 2-4-14 Kichijoji Honmachi, Musashino City, Tokyo 180-0004 Number of seats: 41 seats (terrace seats: 15 seats) Business hours: 8:30-18:00 (Closed days: None *Excluding year-end and New Year holidays)
Instagram @bsquaredtokyo_kichijoj