[New product release] New product “Snow Crab Cream Croquette Kiwami” created through collaboration between Kajima x related population x fans now on sale
Owarai Quest Press release: November 6, 2024 To those involved in the media Launch of new product “Snow Crab Cream Croquette Kiwami” created through collaboration between Kajima x related population x fans A tasting event with four office workers living outside the town who participated in Oarai town’s town development program led to the creation of a new product! Oarai Quest, a town development
organization in Oarai Town, Ibaraki Prefecture, which carries out activities such as regional revitalization and related population creation with the mission of “making Oarai Town a base for adventure”, participated in the town development program held in 2020. Together with four company employees, we provided support for new product development for Kajima Co., Ltd. (Representative Director: Keiko Kajima, hereinafter referred to as “Kajima”), which operates seafood processing, food and beverage, and retail businesses in Oarai Town. We will start selling “Snow Crab Plenty Cream Croquette Kiwami”, which was commercialized through this collaboration, from Sunday, November 17, 2020.
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“manufacturing” with four office workers living outside the town who had diverse skills, experience, and ideas. After fieldwork and online meetings during the program, we finally decided, “Let’s make crab cream croquettes made by crab makers!” and held a tasting event at the program’s final results presentation event. We conducted a taste comparison with Kajima’s representative “Snow Crab Croquette” and found that 54 out of 69 tasters said they “wanted to buy the crab cream croquette more.”
https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-985f877bb995dcee12f456e7780aebda-3900×2600.jpg Comparing foods at a tasting event
https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-5203b759b9b3872ce221118b6569bd85-3900×2600.jpg What made you want to buy more? Conducted a survey at 2.Limited sales and questionnaire survey at the Commerce and Industry Appreciation Festival & Oarai Anko Festival (FY2020) After the tasting event, the project team reviewed the past three months and discussed future developments. As a result, in response to the positive feedback from the tasting event, we decided to “create an opportunity for more people to try our food!” Limited sale for 2 days has been decided. At the Oarai Quest booth, the project team announced the sale and conducted a survey of those who purchased crab cream croquettes under the title “Crab Research Campaign.” In two days, we notified 161 people and conducted a questionnaire survey of 61 people, and the 600 crab cream croquettes we produced were sold out.
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https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-e65f0a95cc31627fa06a872c449d6851-3900×2600.jpg We received valuable feedback from 61 people 3.In-house meeting, prototyping and improvement for commercialization (FY2020) After completing the survey, the project team reported the survey results to Kajima and proposed future developments, such as limited-time sales like this one and plans that incorporate the voices of Kajima fans. Since the beginning of this year, a full-scale meeting has been held within Kajima regarding the sale of crab cream croquettes. Initially, we were thinking of selling it for a limited time as suggested by the project team, but we ended up hearing from people who ate it at the festival asking, “When will you sell it next?” We value such feedback and decided to sell our products year-round, saying, “We want people to eat our food whenever they come to Kajima!” After repeatedly prototyping and improving the product until the summer, and approximately 1 year and 10 months after participating in the community development program, it has been decided that it will go on sale on Sunday, November 17th, when this year’s Oarai Anko Festival will be held.
https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-133f3333181c31afae4a2a15d2bf602f-3900×2925.jpg Crab cream croquette manufacturing process
https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-9da108e6405b7b7d495eb951a7945f48-3900×2925.jpg After repeated prototyping and improvements, sales decided ◯Comment from Representative Director Keiko Kajima The snow crab croquettes, which are currently on sale, are products that we created with the desire to make crabs, which are expensive and only eaten around New Year’s Day, more accessible and accessible. Since opening the delicatessen store in December 2011, I’ve been making about 10 pieces by hand every day. Even though there was a factory next door, I had no idea about “freezing”. We have been making improvements every day by tasting samples with our staff and listening to feedback from customers. We opened our stalls at various events, and when the product became popular, we started selling crab miso cream croquettes in response to people’s desire to eat crab cream croquettes with béchamel sauce. did. When a customer says, “It was delicious,” I respond, “Thank you. I’ll do my best to make it even better next time.” I love thinking about how to make my customers happy. Then, we created “Snow Crab Cream Croquette Kiwami” that we wanted to make even more people happy. We want to deliver delicious smiles to our customers… Please enjoy the “Snow Crab Croquette Kiwami” made with all the heart by all the staff at Kajima. ◯Comment from Chihagi Kajima, Manager of Deli Kajima I’ve always wanted to create a product together with Kajima fans. Under such circumstances, I participated in the town development program organized by Oarai Quest. Although it was a short period of three months, I felt that this was a full-fledged development meeting through interactions with the manufacturing team members and customers. I think we were able to commercialize this product because of Kajima’s deep involvement with Kajima, and because we received a lot of feedback that they were looking forward to the product’s completion. The thoughts of all the fans and Team Kajima come together as one, and the exquisite “Snow Crab Cream Croquette Kiwami” that we have carefully created will become a luxurious moment for those who are working hard every day, and it will give them even a little energy for tomorrow. I would be happy if you could. May you be filled with lots of “delicious” smiles!
https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-0ffb514fcbc577c48308936727f16c2e-1478×1120.jpg Kajima’s desire to “deliver delicious smiles to our customers” Concept: “Little luxury in everyday life” Product features: 1. Kajima’s croquettes are full of crab! But it also has a creamy feel! 2. The white sauce has a taste that can only be found at Kajima, which has been passed down from generation to generation! 3. The finest croquettes born from the voices and ideas of Kajima’s first affiliates and fans! Sales price: 500 yen (tax included) Sales start date: From Sunday, November 17, 2020 Sales store: Deli Kajima (Address: 816-1 Isohama-cho, Oarai-cho) *Only on November 17th, they will also be sold at the Kajima booth at the Oarai Angler Festival held at the plaza in front of Oarai Marine Tower.
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https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-4994e2a3c2b2e5ff605c751b570abf07-1006×1213.jpg We are also planning to expand the Oarai town hometown tax donation program in the future. ◯Kajima hometown tax return gift
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https://prcdn.freetls.fastly.net/release_image/105946/10/105946-10-beadbe7b25710c5b4b03d313480c28a8-2000×536.jpg Company name: Kajima Co., Ltd. Location: 816-1 Isohama-cho, Oarai-cho, Higashiibaraki-gun, Ibaraki Prefecture Representative: Representative Director Keiko Kajima Founded: 1933 (Started business at “Kajima Shoten”) Business details: Marine product processing/frozen food manufacturing, prepared food retail stores/restaurants, mail order/event stalls, etc. Number of employees: 40 (as of the end of June 2020) Homepage URL: https://www.kajima-crab.com/ Contact: 029-267-2118 (Representative)
