[I-Ridge Co., Ltd.] Supporting UI/UX improvement of JR Hotel Members official app
iRidge Co., Ltd. Press release: November 6, 2024 Supporting UI/UX improvement of JR Hotel Members official app From UX research to an app that visualizes issues and provides an intuitive, hassle-free, and smooth accommodation experience
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(hereinafter referred to as “JRHM App”), which has started offering a renewed version from October 30, 2024. I will. *Abbreviation for user interface/user experience, which refers to design, operability, and the experience provided to users Background of app renewal/UI/UX improvement The “JRHM App” of the “JR Hotel Members” membership program of the JR Hotel Group, which brings together 134 unique hotels and inns from Hokkaido to Okinawa to Taiwan, is a smartphone app that supports a comfortable and convenient hotel life. It enables member registration, easy access to hotel information, and accommodation reservations, and is also equipped with features that promote contactless services, such as the “Mobile Key,” which allows members to use their smartphones as room keys. Nippon Hotel has been operating the JRHM app since 2021, but as the coronavirus pandemic has ended and the number of customers has increased, it has become clear that there are issues with screen navigation, searchability, and operability. At this time, iRidge, our development partner for the new LINE mini app, which we were preparing to launch, evaluated our UI/UX knowledge and provided support for UI/UX improvements for the renewal of the JRHM app. I received your request. Contents of UI/UX improvement For UI/UX improvement, we conduct a heuristic evaluation that analyzes and evaluates in-app user behavior data and all screens of the current app from the perspective of a UX expert, and formulates a UI/UX
improvement policy. I was in charge of flow line design, wireframe creation, and design review. I will also be in charge of analyzing and reporting the effects of UX improvements before and after the renewal, and I also designed Firebase* events for analysis. iRidge will continue to support the growth of Japanese hotel apps. *Analysis tool provided by Google for analyzing user behavior within apps ■Main support details ・In-app behavioral data analysis ・Expert review ・Identification of important issues and formulation of improvement policy proposals ・Information design and wireframe creation ・Design review About iRidge’s app growth support service For the purpose of app marketing and improving the experience value of apps, we provide a one-stop service from data-based strategy formulation to
implementation support and UX improvement. By combining behavioral data with quantitative and qualitative data analysis, we provide support services that design optimal user experiences and accelerate the growth of apps with effective marketing measures. ■Main support details ・App marketing support We provide a wide range of support for app growth, from spot to total support, from strategic support including app launch and renewal to post-release marketing strategy, communication design, and marketing operation support. ・UX consulting We support optimal user experience design by visualizing issues through user surveys, expert reviews specializing in app UIUX, and user behavior data analysis. We provide consulting for UX research, UIUX improvement, and improving the app usage experience.
https://iridge.jp/service/app_growth/
https://prcdn.freetls.fastly.net/release_image/11255/492/11255-492-c3d8167fb624ec3bbb6303941e8c09b1-660×400.png iRidge Co., Ltd. iRidge Co., Ltd. supports DX in a wide range of areas, including retail tech, fintech, MaaS, and business support, with a focus on corporate app business support and business production support. In app business support, we have an industry-leading track record in planning and developing OMO* apps, and the number of monthly active users of the apps we have worked on is over 90 million, one of the largest in Japan. Our main product is APPBOX, an app business platform that can be used for everything from development to function expansion and marketing measures. *Online Merges with Offline: Marketing that integrates online and offline Business production support is not limited to apps, and can support everything from communication design strategy planning to planning and implementation of measures that integrate digital and real. In collaboration with our group company Qoil, our team consisting of producers, planners, creative directors, etc. provides unique value that transforms point-based consultations into surface-level solutions. We have a wide range of experience working with top companies in the industry, including general electronics manufacturers, financial service providers, and telecommunications carriers. https://iridge.jp/
