Sapporo Holdings Let’s “eat” and support Hokkaido! Betsukai Town Gourmet Fair held! Limited edition special menu available at Ginza Lion, Yebisu Bar, etc. nationwide

Sapporo Holdings press release (2024.11.06) Sapporo Holdings Let’s “eat” and support Hokkaido! Betsukai Town Gourmet Fair held! Limited edition special menu available at Ginza Lion, Yebisu Bar, etc. nationwide Sapporo Lion Co., Ltd. (Head office: Chuo-ku, Tokyo; President: Yuichiro Miyake), which operates beer halls and beer bars, is a group company of Sapporo Holdings. )” and other Sapporo Lion chains nationwide (excluding some stores) will hold a cooking fair using ingredients from Betsukai Town, Hokkaido from November 6th (Wednesday) to December 31st (Tuesday), 2024. This will be carried out on a limited basis. “Eat and support! Hokkaido” Betsukai Town Gourmet Campaign
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Sapporo Lion wants to spread the appeal of local ingredients and energize the region through eating out, so this time we will be holding a cooking fair using attractive ingredients unique to Betsukai Town, Hokkaido. Stores such as “Ginza Lion”, “Ginza Lion LEO”, and “YEBISU BAR” nationwide (excluding some stores) are offering “Jumbo Scallops,” “Ryujin Hokki,” “Betsukaigyu” and other dairy products that are popular for hometown tax donations. We will sell the special menu we used. (*) By holding this fair, we hope to contribute to the further revitalization of Hokkaido and Betsukai Town, and we will continue to propose various ways to enjoy draft beer and food. (*) The menu items sold vary depending on the store brand and area. [Sales period] November 6th (Wednesday) to December 31st (Tuesday), 2024 [Sales stores] Nationwide Sapporo Lion chain Ginza Lion, Ginza Lion LEO, YEBISU BAR, etc. (excluding some stores) [Official website]
https://www.ginzalion.jp/event/2024/11/betsukaicho.html (You can see details such as sales menus for each store.) Introducing ingredients
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-fa148684fd3898c7203e301c3fdda19e-2116×1443.png ■ Jumbo scallops from Notsuke Natural scallops grown in the nutritious currents off the coast of Notsuke, Hokkaido. You can enjoy its proud size, sweetness, and flavor. ■ Ryujin Hokki from Notsuke Surf clams grown off the coast of Notsuke, Hokkaido. This is a masterpiece that combines both crispness and flavor, with only extra-large size pieces selected. ■ Betsukaigyu Domestic beef is raised in a blessed natural environment using the highest quality feed known as “Meijin” in Japan. ■ Betsukai Dairy Kosha Co., Ltd.’s Milk & Ice Cream We use raw milk from Betsukai Town, which has the highest raw milk production in Japan. It has a rich yet refreshing taste. Menu introduction We would like to introduce some of the sales menus from Ginza Lion, Ginza Lion LEO, and YEBISU BAR.
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-3ff802b730ce32709a5f9ec85f287737-1599×322.jpg ◆Layered grilled surf clams, scallops, and aged makein  1,380 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-15fa8a83cce17674b1ad3867784065ea-3900×2194.jpg ◆Jumbo scallop carpaccio  1,280 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-e376f6e59f7f611c63a8b6c6cd170c0e-3900×2194.jpg ◆Stew-style cabbage rolls   1,680 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-5305d994037d6a5922ca52daa036a557-3900×2193.jpg ◆Betsukai Milk Ice   600 yen (tax included)
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https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-610ae1e1423795fea92b05d4641992be-2150×323.jpg ◆Rare cutlet from Scallops in Betsukai Town 780 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-051edfc0a2e83fb7d3f25dde74292582-3391×1908.jpg ◆Ryujin hokki and scallop carpaccio  1,280 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-398ebb9a58ffbef09df4d8b98d8107b4-3900×2194.jpg
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-d197c8cd4e526bab2728ac2d896a9060-3627×581.png ◆Betsukai-cho scallop and turnip rare ajillo  980 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-f7b21eac52ff9e46daff00722439e100-3900×2194.jpg ◆ Betsukai beef teppanyaki  1,680 yen (tax included)
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https://prcdn.freetls.fastly.net/release_image/12361/2735/12361-2735-5a059cd5e4a334c14af1af1be9fd8de0-367×366.jpg – Thanks to all of you, Sapporo Lion is celebrating its 125th anniversary this year. –  On August 4, 1899, “Ebisu Beer Hall” opened near Shinbashi in Ginza as a promotional store for Yebisu Beer. This is the origin of Sapporo Lion and the beginning of beer halls in Japan. Click here for 125th anniversary event information ( https://www.ginzalion.jp/event/2024/01/125th.html ) For inquiries regarding this matter, please contact us below. General public Customer consultation desk TEL: 0120-848-136