[Mash Holdings Co., Ltd.] The 5th collaboration project between “GELATO PIQUE HOMME” and men’s magazine “Begin”! We are launching an Ivy collection with a motif of American traditional fashion that was popular in the 1960s!
Mash Holdings Co., Ltd. Press release: November 6, 2024 The 5th collaboration project between “GELATO PIQUE HOMME” and men’s magazine “Begin”! We are launching an Ivy collection with a motif of American traditional fashion that was popular in the 1960s! For the first time in the Begin collaboration project, room shoes and socks are also available, with 5 types in total! GELATO PIQUE HOMME, a men’s room wear brand operated by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo/President Hiroyuki Kondo), has created items in collaboration with the men’s magazine Begin. It will be on sale at the Gelato Pique Homme official online store from 12:00 (noon) on Wednesday, November 13th, and at Begin Market, the official Begin mail order site, from Friday, November 15th.
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https://prcdn.freetls.fastly.net/release_image/18505/2955/18505-2955-30b00e4d77fa4b6b8fe8dab4bf670290-1080×1080.jpg This item is inspired by the Harrington jacket. While maintaining the sporty look, the logo is embroidered on the chest using a
college-style font, giving it an ivy feel. ■Product details ITEM: [Begin] HOMME blouson COLOR: Mint, navy PRICE: ¥15,180
https://prcdn.freetls.fastly.net/release_image/18505/2955/18505-2955-cc5e3f5ce3342d918a324b6d11f06622-1080×1080.jpg It incorporates vintage parka details such as an aftermarket hood and patch pockets. Furthermore, by adding two strings to the hood and creating a color scheme, the parka has a design that not only imitates vintage, but also incorporates newness. ITEM: [Begin] HOMME Parka COLOR: Mint, navy PRICE：￥9,790
https://prcdn.freetls.fastly.net/release_image/18505/2955/18505-2955-5eb654079b0163711587cef60bdbffcf-1080×1080.jpg These shorts have the same college-style logo embroidered on the left hip as the tops. While maintaining the same fluffy and fluffy feel, we use a powdery, fluffy material that feels smooth on the skin. ■Product details ITEM: [Begin] HOMME shorts COLOR: Mint, navy PRICE：￥9,790
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https://prcdn.freetls.fastly.net/release_image/18505/2955/18505-2955-6d754f77a9de3f496ed1b84057f905e5-1080×1080.jpg This is a loafer that is indispensable for the ivy look, but has been transformed into room shoes. The saddle on the upper is also reproduced, and the brand logo is embroidered. Please enjoy pairing with room socks made of the same material. ■Product details ITEM: [Begin] HOMME room shoes COLOR: Mint, navy PRICE：￥6,930 ITEM: [Begin] HOMME socks COLOR: Mint, navy PRICE：￥3,520 *All sales are limited to online stores. • Collection name: [Begin Collaboration Item] Release date and time: November 13, 2023 (Wednesday) 12:00 (noon) ~ Sales channel: ・Gelato Pique Homme Official Online Store (
https://gelatopique-homme.com/ ) Release date and time: Friday, November 15, 2023 Sales channel: ・Begin Market:
https://market.e-begin.jp/ • About Begin Begin is a GOOD LIFE BIBLE where you can find what you want, and for 36 years since its launch, it has been a goods and fashion magazine that continues to send out “good and valuable things” with the theme of “things and fashion” for men who are particular about it. As the name “Begin” suggests, we deliver this book in an easy-to-understand and fun way to readers who want something new or want to try something new. We are expanding beyond the boundaries of paper media, including managing the web magazine “Begin NEWS” and the e-commerce site “Begin Market,” as well as planning and developing original products. ・Begin Market: https://market.e-begin.jp/ • About GELATO PIQUE HOMME “Gelato Pique Homme” is a men’s collection from “Gelato Pique”, which has become a standard loungewear brand for its soft comfort. We deliver room wear for adult men with modern designs and coloring while retaining the fluffy material that is representative of Gelato Pique. The
high-quality feel that you can feel the moment you pick it up is due to the carefully selected materials. When you put it on, you will instantly be surrounded by comfortable warmth. “Home time” will naturally become “happiness time” filled with smiles. We will give you “fashion for your room” that is perfect as a reward for yourself or as a gift for your loved ones. ・Gelato Pique Homme Official Online Store: https://gelatopique-homme.com/ ・Instagram: @gelatopique_homme_official