Shochiku Ventures invests in Castee Co., Ltd., a social collaboration service business

Shochiku Ventures invests in Castee Co., Ltd., a social collaboration service business ​ Shochiku Ventures Co., Ltd. Press release: November 6, 2024 Shochiku Ventures invests in Castee Co., Ltd., a social collaboration service business
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Shochiku Ventures Co., Ltd. (Chuo-ku, Tokyo, President and CEO: Inoue) is the corporate venture capital (CVC) of Shochiku Co., Ltd. (Chuo-ku, Tokyo, President and CEO: Toshihiro Takahashi, hereinafter “Shochiku”) Takahiro, hereinafter “Shochiku Ventures”) has invested in Castee Co., Ltd. (Shibuya-ku, Tokyo, CEO: Shintaro Otake, hereinafter “Castee”) through the “Shochiku Ventures No. 1 Investment Partnership.” Castee, the investee company, has the vision of “creating a fair and full of opportunities society,” and will develop and operate the social collaboration service “Castee” for creators and influencers, and create creators and influencers who will be registered on “Castee.” We are developing “Castee Challenge,” a performance-based SNS marketing service that uses collaborative videos. Castee was selected as a partner company in the Shochiku Accelerator 2023 “Entertainment Festival”, an accelerator program operated by Shochiku Ventures, and has been exploring the possibility of business collaboration based on IP content owned and operated by the Shochiku Group. Please look forward to continued business co-creation between the two companies. Comments from representatives of both companies Castee Co., Ltd. CEO Shintaro Otake
https://prcdn.freetls.fastly.net/release_image/104108/40/104108-40-87efc6f71cfe184289d8a38aa6f58206-800×800.jpg We were selected for Shochiku Ventures’ Accelerator Program 2023 and had the opportunity to collaborate with Shochiku Group’s IP content. What I realized was that Japanese content is still popular all over the world, and that we can create a wave that will definitely produce more global content from Japan in the future. Castee is a platform that allows talented people to be spotlighted. In the future, we would like to work with the Shochiku Group to become an engine that disseminates Japan’s proud IP and content to the world. Please look forward to such an exciting future. Shochiku Ventures Co., Ltd. Representative Director and President Takahiro Inoue
https://prcdn.freetls.fastly.net/release_image/104108/40/104108-40-35f58dad74c62ddaa99bfd80b6245080-333×499.png We have invested in Castee, which is involved in the social
collaboration service “Castee”. Mr. Castee participated in the accelerator program held by our company last year, and after the demonstration experiment, he became convinced that “Castee” is a platform that brings out and expands the potential of Japanese IP content to the world. Through this investment, we will build a stronger partnership and work together to advance initiatives that will amaze the world.
What is the accelerator program Shochiku Accelerator “Entertainment Festival”? For over 100 years, the Shochiku Group has continued to take on the challenge of innovative manufacturing while preserving tradition. While taking on challenges over and over again, we will create a culture of challenge without ending it as a temporary movement. I feel that this kind of DNA and way of thinking is our strength. By combining our know-how, resource network, and the services and technologies of startups, we aim to “draw out the possibilities of entertainment and make this world more interesting.” https://www.shochiku-ventures.co.jp/accelerator2023/ ■Company profile of both companies Shochiku Ventures Co., Ltd. Representative: Representative Director and President Takahiro Inoue Location: 6th floor, Togeki Building, 4-1-1 Tsukiji, Chuo-ku, Tokyo Established: July 2022 Business details: Investing in startup companies and promoting collaboration with the Shochiku Group URL: https://www.shochiku-ventures.co.jp/ Castee Co., Ltd. Representative: Shintaro Otake, Representative Director and CEO Location: 2-18-19 Jingumae, Shibuya-ku, Tokyo the Folks 5F Established: March 14, 2022 Capital: 255,674,200 yen (including capital reserve) Business content: Social collaboration service business URL: https://castee.co.jp