[Kose Co., Ltd. Clean Brand Business Office] Number_i (Sho Hirano, Yuta Jinguuji, Yuta Kishi) is here! “Sekkisei New Global Brand Muse Inauguration Presentation” held Number_i also unveils the ideal skin and skin care that she wants to achieve Kose Co., Ltd. Clean Brand Business Office Press release: November 6, 2024 Number_i (Sho Hirano, Yuta Jinguuji, Yuta Kishi) is here! “SEKKISEI New Global Brand Muse Inauguration Presentation” will be held.Number_i will also show off the ideal skin and skin care that she wants to achieve. The moments when the three of us are the most i Bright are “When we create something that we are satisfied with and deliver it to everyone,” “When the song we produced is completed,” and When I’m working out” KOSÉ Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Kazutoshi Kobayashi) will celebrate the 40th anniversary of its representative skin care brand “Sekkisei” on Tuesday, November 5, 2024. , “Sekkisei New Global Brand Muse Inauguration Presentation” was held at Nihonbashi Mitsui Hall. On the day of the event, artists who are making rapid strides around the world, Number_i (Sho Hirano, Yuta Jinguji, Yuta Kishi), who have been appointed as the new global brand muses for Sekkisei, will all be on stage. The three members of Number_i share their thoughts and enthusiasm for becoming new muses, and their new TV commercial “i Bright.-Look forward to this skin.” -” edition, he talked about what he felt when he heard the key message “i Bright.” and “The No. 1 moment to do i Bright.” Furthermore, the three of them had a lively talk about their “everyday skin care,” and at the end, as the new muses of
“Sekkisei”, they also declared what kind of skin they would like to aim for with the new “Sekkisei”. Ta.
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https://prcdn.freetls.fastly.net/release_image/127263/28/127263-28-21766cf69e09529b09d518c1563bbe6b-3900×2600.jpg ■ “SEKKISEI New Global Brand Muse Inauguration Presentation” Overview [Date and time] Tuesday, November 5, 2024 11:30am-12:20pm [Location] Nihonbashi Mitsui Hall (2-2-1 Nihonbashi Muromachi, Chuo-ku, 103-0022) [Speaker] Number_i (Yuta Jinguji, Sho Hirano, Yuta Kishi) [Contents] New TV commercial broadcast/talk session/photo session ■Become Number_i’s first skin care brand muse! Thoughts on becoming the “Sekkisei” global brand muse At the presentation, the first thing we talked about was the new TV commercial “i Bright. – Look forward to this skin.” -” version was screened, and while the venue was overwhelmed by its breathtaking beauty, the tie-up song for this commercial, “iLY” (Number_i’s song from 1st Full Album “No.I”) was shown. Produced song) as BGM, the three members of Number_i appeared on stage wearing transparent all-white costumes with an overwhelming shining aura! This time, we asked the three people who appeared in the group’s first advertisement for a skin care brand about their thoughts on being appointed as the new global brand muses for “Sekkisei”. Jinguji said, “Sekkisei is a world-class Japanese skin care brand that everyone knows, so as we are currently expanding our field around the world, we are very excited about this relationship.” “As the muse of Sekkisei, I would like to spread the greatness of Japanese skin care even more to the world!” Next, Mr. Hirano said, “It’s almost 40 years since Sekkisei was born, and recently it has been powered up for the first time.The new lotion is really wonderful. I hope that by becoming a muse, more people will be able to encounter this wonderful Sekkisei and enjoy skin care even more, just like we do!” she said with a smile. /td> Mr. Kishi said, “I have used Sekkisei in the past, and it is a brand that continues to be loved by a wide range of people, so many people in Japan don’t know about it. I’m very honored to have been asked to join the three of us. I hope we can show off our glowing skin with this new ‘Sekkisei’!” He conveyed his joy. ■The theme of the new TV commercial is “i Bright.-Look forward to this skin.” What is the “new dimension of Bright” that Number_i shows off!? In this TV commercial for “Sekkisei”, “i Bright. – For this skin that looks forward” is shown in a fantastic world view surrounded by the finest light that reflects the shimmering water and sparkles beautifully. Photographed on theme. Number_i’s vivid brightness and infinite brilliance overflowing from within, which will illuminate even the future, will be superimposed with the fresh, snow-like shine of “Medicinal Sekkisei”, which will be upgraded and renewed in March 2024. , depicts a highly pure “Bright of a new dimension”. Therefore, we first asked the three members of Number_i about what they felt and thought when they heard the theme of the new “Sekkisei” commercial, “i Bright.” Mr. Hirano said, “The words “i Bright.” were simple and very strong, and I felt that it was wonderful because it came in so quickly and directly.We always want to “shine” toward the future. We thought it was the perfect concept for us. By conveying this message of “i Bright” clearly and forcefully, we could convey to everyone the “will” of the three of us. I was really looking forward to the day of the shooting because I thought I would be able to express my determination and express myself powerfully.I hope I can convey my message and feelings to everyone.” Kishi said, “I thought it was really nice that “i Bright.” uses the “i” to declare that “you” are bright, that “you” are shining. Also, since the Sekkisei bottle looks like the shape of an “i”, I think it also means “Let’s brighten up with this Sekkisei”, which is also nice. We are calling on everyone to “Let’s go beyond the brilliance of yesterday,” and we hope that everyone will join us in imagining a bright and shining future.” /td> Mr. Jinguji said, “I was happy that the message ‘i Bright.’ and the words ‘Look forward to this skin’ fit perfectly with our current condition and feelings. The worldview of the commercial is also really dramatic, with sparkling water and light, giving off a sense of transparency and brightness. “I went into the shoot thinking, “I wish I could have skin as transparent as this.”” It was impressive to see them both look at each other and nod as they spoke, saying, “Our worldview and the message of ‘i Bright.’ are a perfect fit.” We were told that the new commercial is a condensation of various things, including Number_i’s “feelings” for its fans and its future “will.” ■Three people announce the most “i Bright. Moment No. 1”!
https://prcdn.freetls.fastly.net/release_image/127263/28/127263-28-9e75994c9aa346c25eb84d7b8e2dba19-3900×2600.jpg In addition, the key message is “i Bright.-Look forward to this skin.” -“, each of the three people presented their own “i Bright. moment”. Jinguji: “When I can create something that I’m satisfied with and deliver it to everyone” Mr. Hirano “When the song we produced is completed” Mr. Kishi “When I’m working out” When asked about the reason, Mr. Jinguji said, “This has the meaning of W Bright. First, there is One Bright, which you can feel in the process of creating a work or song, and then Two Bright, which you can feel when it reaches your hands. It has the meaning of “W”. Mr. Hirano said, “The moment when a song that I worked on through trial and error is completed, it shines brightly.It may be completed late at night or early in the morning, but the moment the song is completed, I say, “Hurry up, everyone.” I want to deliver it to! “That thought makes me feel tired.I think that moment is the moment when I can do i Bright.” Lastly, Mr. Kishi says, “The time I spend facing myself is connected to my self-confidence.The time I spend working out is the moment when I feel like I’m Bright!The timing of entering the gym is perfect.” We heard the passionate thoughts of the three of them, such as “The moment when I was facing myself” and “The moment when the song reached my fans.” Furthermore, when asked what he is trying to do to achieve such i Bright. Mr. Jinguji said, “I always sleep when I can and do i Bright.” Mr. Hirano said, “I value enjoying everyday life. I’m having fun (lol).” Mr. Kishi commented on the three people’s daily ingenuity, saying, “We will start from the basics and make i Bright. from the foundations of our lives.” ■Number_i3 people’s skin care commitments and the secret to achieving “a new dimension of bright skin” are revealed! Next, we went to a talk corner where the three breathtakingly beautiful Number_i members talked about the skin care situation that helps them achieve “a new dimension of bright skin.” We asked them about the “Medicinal Sekkisei Brightening Essence Lotion,” which was renewed in March of this year and is currently being used in their daily skin care routine, and how it feels and is amazing. Mr. Hirano said, “I have dry skin, but I was really surprised at how comfortable it was to use and how moisturizing it felt.When I use lotion, I think sometimes only the surface is moisturized. “Sekkisei” absorbs easily into the skin.It feels like it moisturizes the skin from the inside out.However, what surprised me even more was how smooth it felt. We will be showing off the charms of “Sekkisei”, which is a must-see for those with skin concerns. Furthermore, when Mr. Hirano asked Mr. Kishi, “Kishi-kun, you don’t like it when your skincare products get sticky, don’t you?” Mr. Kishi answered, “I don’t like it.I’m a picky person when it comes to stickiness, but it’s smooth but moist. After I discovered
“Sekkisei,” which can maintain the skin’s texture, I thought, “Sekkisei” has a great texture. I’d like to try it! I’m impressed!” They praised the ease of use. Jinguji said, “For me, the first impression even men want is that their face looks bright and bright, and that they want a sense of transparency and cleanliness. When my life becomes irregular, my skin becomes tired and I start to worry about roughness and dullness. However, ever since I started using Sekkisei. I’m so thankful that I don’t have to worry about that anymore and that it’s giving me a good foundation for my skin every day!” When asked about concerns unique to this time of year, Hirano replied, “I had the impression that when my skin is dry, it produces oil, but I feel like that has gone away. Kishi replied, “I don’t worry about my rough skin anymore either.I have a naturally smug look on my face, and I’m full of confidence.” td> Mr. Hirano said, “Kishi-kun, you’ve been talking a lot lately.I feel like you’re putting your face first when walking around.”The members seemed to notice the changes as well. Regarding other things that she likes, Ms. Hirano says, “The feel alone is perfect, but what I like even more is the scent.It’s relaxing and calming, and it’s the best.All three of us unanimously love it.” ” commented. Furthermore, Jinguji said, “There was a time when I used different lotions in the morning and at night, but now with just one bottle of Sekkisei, I feel refreshed in the morning and relaxed at night. I like it because I can feel it,” they said, sharing their favorite points. Furthermore, when we asked the three new muses, Number_i, how they use “Medicinal Sekkisei” and what they recommend, they said: Mr. Jinguji said, “Since I started using Sekkisei, I’ve been using it a little extravagantly, and I’ve been applying it all over my body, not only on my face, but also after taking a bath. The scent is also soothing, so I like it when I wear it.” Hirano said, “Does it affect your body too!?” The members looked surprised. Next, Mr. Kishi said, “For me, I chill Sekkisei in the refrigerator and use it.Using cold Sekkisei on my warm body after a bath also refreshes me. I also use it after I sweat a lot after a performance.There are so many ways to use it, so you can enjoy it in any situation.” Lastly, Mr. Hirano said, “I apply it twice after taking a bath. I use Oisekisei. I feel like my skin is absorbing it more and more, so I apply it once and then do something else to make it feel moisturized. When I think about it, I also take the luxury of applying Oisekisei again.When I do this, my skin feels even more supple, so I like using it. ” and told us how to use each product, befitting a global brand muse. ■The skin that the three members of Number_i want to achieve are Hirano’s “skin that doesn’t require lighting”, Kishi’s “bouncy skin”, and Jinguji’s “snowy skin”!
https://prcdn.freetls.fastly.net/release_image/127263/28/127263-28-41aa68dc276717cdb06db22975c557e9-3900×2600.jpg At the end of the presentation, the three members of Number_i, who have been appointed as Sekkisei’s new global brand muses, told us what kind of skin they would like to achieve by using Sekkisei. Mr. Hirano: “I want to have skin that doesn’t require a lamp!My ideal is to be able to shine with Sekkisei so that my skin looks so radiant that I don’t need a lamp.That’s exactly what i Bright. ” Mr. Kishi: “It’s “bouncy and plump skin”! I want to aim for skin that will be said to be plump and jiggly no matter what angle it is viewed or photographed from. I’ll be on your side!” Mr. Jinguji: “I have ‘snow skin’. Eventually, I would like to apply a lot of ‘Sekkisei’ and aim for skin that is so clear and translucent that I think it will become transparent in the end.Yuki. When it rains, it will disappear, so I want to have skin like that.”, and one of the members commented, “It’s too fleeting. Please don’t disappear.” Each of the three members of Number_i strongly declared the skin they wanted to achieve in the future, and the meeting ended in a peaceful atmosphere. Image
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https://prcdn.freetls.fastly.net/release_image/127263/28/127263-28-f9cbbe712d980a1423bf6f78ceccee28-3900×2600.jpg ■New TVCM overview [CM title] Sekkisei “i Bright.-For this skin that looks forward.” -” version [Performers] Number_i (Sho Hirano, Yuta Jinguuji, Yuta Kishi) [Broadcast start date] November 7, 2024 (Thursday) ~ [Broadcasting area] Nationwide [URL] ●Sekkisei “i Bright.-For this skin that looks forward. -” version (15 seconds) https://youtu.be/p3lcqiLfHkI ●Sekkisei “i Bright.-For this skin that looks forward. -” version (30 seconds) https://youtu.be/iDhlJZqCk28 ■Speaker PROFILE In October 2013, the artist group “Number_i” was formed, consisting of 3 members: SHO HIRANO, YUTA JINGUJI, and YUTA KISHI. The group name incorporates the words “one and only”, “love”, and the desire to “walk together with those who support us”. Debuted in January 2014 with the release of 1st Digital Single “GOAT”. In April of the same year, they appeared on the special stage “88rising Futures” hosted by “88rising” at the world’s largest music festival “Coachella Valley Music And Arts Festival 2024” held in the United States. After the performance, “GOAT” became a hot topic as it ranked 10th on the US iTunes general chart and 3rd on the hip-hop chart. In May, they released the mini-album “No.O -ring-”, which ranked first in the first week on the Billboard JAPAN general album chart “Hot Albums”. The music video for the lead track “BON” exceeded 10 million views within two days of its release. In September of the same year, they released their 1st full album “No.I”. Currently, he is on a nationwide live tour “Number_i LIVE TOUR 2024 No.I”. ■First power-up renewal as “Medicinal Sekkisei Brightening Essence Lotion”
“Sekkisei” was created in 1985 as a lotion containing Japanese and Chinese herbal extracts that leads to clear skin.Because of its proven skin effects and ease of use, it is loved by customers from all over the world, regardless of nationality, gender, or generation. It has been supported by Towards the 40th anniversary of the brand’s birth, in March 2024, we will release the upgraded and updated “Medicinal Sekkisei Brightening Essence Lotion.” While inheriting the fresh and penetrating feeling (*1) of the long-loved “Medicinal Sekkisei,” we have added Kose’s unique active ingredient derived from licorice, which has whitening (*2) and skin prevention effects. Contains [stearyl W-glycyrrhetinate (*3)]. This double effect has made it more powerful as a medicated whitening lotion that can simultaneously prevent blemishes and care for rough skin. The new “Medicinal Sekkisei”, which moisturizes your skin and keeps it healthy every time you use it, leads to skin that is as fresh and transparent as snow, has received praise from many quarters, and has been selected as the best cosmetics for the first half of 2024 in the history of the brand. We have achieved 42 awards, the highest number ever (*4).
https://prcdn.freetls.fastly.net/release_image/127263/28/127263-28-c5b42d75dba635ed6ed621a80ab760e1-1171×1728.jpg Medicinal Sekkisei Brightening Essence Lotion [Quasi-drug] Brand name Sekkisei Lotion (*1) Up to the stratum corneum (*2) Suppress melanin production and prevent age spots and freckles (*3) Stearyl
glycyrrhetinate SW (*4) Total number of awards won by “Medicinal Sekkisei Brightening Essence Lotion” in media such as magazines and websites. (As of June 21, 2024) ◇“Sekkisei” brand site:
https://sekkisei.jp/ ◇Official Instagram:
https://www.instagram.com/sekkisei.official/ ◇ Official X:
https://twitter.com/kose_sekkisei ◇Official YouTube:
https://www.youtube.com/@SekkiseiChannel