NANA WATANABE Jewelry brand “ARRO” announces rebranding to “NANA WATANABE”, aiming to focus on sustain able materials and take on further challenges on the international stage

[NANA WATANABE] Jewelry brand “ARRO” announces rebranding to “NANA WATANABE”, aims to focus on sustainable materials and further challenge on the international stage
​
NANA WATANABE Press release: November 6, 2024 Jewelry brand “ARRO” announces rebranding to “NANA WATANABE”, aiming to focus on sustainable materials and take on further challenges on the international stage Strengthening the brand’s global outlook for success on the international stage
https://prcdn.freetls.fastly.net/release_image/151216/1/151216-1-0143949da082833915d1056e5b4e2cb3-3900×3900.jpg

“CRAB” Necklace – Made of recycled polyester ARRO, an embroidery accessory brand that is attracting international attention, has changed its brand name to “NANA WATANABE” and announced a rebranding with an eye to further challenges in the global market. Participating in an exhibition held at the MAD Museum in New York in May 2024 was one of the major triggers for this new step.
https://prcdn.freetls.fastly.net/release_image/151216/1/151216-1-9654b4ca979da9af70d9838e3aed0bc9-3600×2400.jpg Attended MAD About Jewelry at the Museum of Art and Design in the heart of New York. Photos of NANA WATANABE’s works are displayed on the outside wall of the museum. [Background of brand renewal] “A new start as NANA WATANABE is an opportunity for us to reach even more customers through our experience on the international stage and high-quality embroidery work using domestic techniques,” said Nana Watanabe. All accessories are carefully hand-embroidered in factories in Japan and supplied to domestic and international markets. Additionally, Nana Watanabe is becoming more environmentally conscious, increasing her use of recycled polyester, and has set a goal of using recycled materials as the main ingredient in all of her products in three years.
https://prcdn.freetls.fastly.net/release_image/151216/1/151216-1-4972b479b215b25620bedfd6fef7f773-3900×2925.jpg New packaging with new logo. [Future prospects and specific plans] Under the new brand name, NANA WATANABE plans to actively participate in domestic and international exhibitions and deepen relationships with international buyers. From the end of 2024 to the beginning of 2025, we will be exhibiting at pop-up events and exhibitions in Los Angeles, London, Tokyo, and Rome, presenting our new collection to collectors and buyers around the world.
https://prcdn.freetls.fastly.net/release_image/151216/1/151216-1-9ec7731a5c975dd2594493bb15c2fd0e-1080×721.jpg The brand’s signature “LAND” ring. There is a fantastical atmosphere as if a butterfly is landing on your finger.
https://prcdn.freetls.fastly.net/release_image/151216/1/151216-1-0f2e2b9cbe9c1bf40c43fea11eec3ff8-1918×1918.jpg [NANA WATANABE] Nana Watanabe URL: https://nanawatanabe.com/ Inquiry email address: info@nanawatanabe.com